Sponsorship Proposal

1. WEEK
4-­‐
EVOLVING
PLATFORMS
FOR
DISTRIBUTION
ASSIGNMENT
#4-­‐
SPONSORSHIP
PROPOSAL
ASSIGNMENT
GOAL:
Your
assignment
demonstrates
ability
to
synergize
lessons
learned
in
Weeks
1-­‐
4
by
assuming
the
role
of
a
sports
entity
and
creating
a
sponsorship
proposal,
personalized
for
a
potential
sponsor.
ASSIGNMENT
REQUIREMENTS:
Content:
You
represent
the
same
sports
entity
that
you
designated
in
Week
3
and
are
now
tasked
with
creating
a
full
sponsorship
proposal
for
your
potential
sponsor
from
Week
3.
Breakdown:
Create
a
word
document
detailing
the
following:
• Executive
Summary
• Introduction/Team
Background
• Marketing
Opportunities
• Sponsorship
Activation
Ideas
(your
visuals
from
Week
3)
• Pitch
• Outcomes/Evaluation
UTILIZE
THE
SPONSORSHIP
PROPOSAL
TEMPLATE
PROVIDED
AS
A
SEPARATE
PDF
Consider
the
following
as
you
develop
your
proposal:
• Who
you
are
as
an
organization
and
who
your
audience
is
• Why
that
represents
a
good
opportunity
for
the
sponsor
brand
• How
you
identified
this
• What
are
the
benefits
you
will
provide
for
their
financial
commitment
• What
sponsorship
activation
will
entail
(include
the
images
from
Assignment
#3)
• How
you
will
use
a
mix
of
traditional
and
digital
platforms
to
deliver
content
• Overall,
how
you
will
fulfill
sponsor
goals
of
reaching
audience
and
increasing
sales/loyalty
(include
measurement
and
evaluation
techniques
here)
DELIVERABLE
DUE:
Word
Document
–
submit
full
sponsorship
proposal
(minus
budgetary
components)
in
Word
document
format.
UPLOADED
TO
FSO:
• Word
document
ADDITIONAL
RESOURCES:
• This
week’s
suggested
readings,
resources
and
slide
presentation
• Quantcast.com
for
information
on
customer
demographics
by
company

2. GRADE
WEIGHT:
25%
GRADING
CRITERIA:
Sponsorship
Proposal
Grading
Rubric
Criteria
Superior
A
Above
Average
B
Satisfactory
C
Unsatisfactory
D-­‐F
Content
and
Critical
Thinking
Demonstrates
superior
understanding
of
all
components
of
proposal
and
offers
well
developed
ideas
accordingly.
Ideas
are
clearly
communicated
and
thought
out.
Solid.
Meets
assignment
objective.
Ideas
are
stated
clearly,
but
may
lack
full
development.
Adequate.
Ideas
presented
in
general
terms.
Only
basic
comprehension
of
subject
is
demonstrated.
Does
not
have
a
clear
central
idea
or
does
not
respond
to
assignment's
direction.
45
Points
45-­‐41
40-­‐36
35-­‐33
32-­‐0
Evidence
and
Support
Uses
evidence
appropriately
and
effectively.
Evidence
is
used
logically
and
supports
the
commentary.
Support
is
well
chosen,
with
serious
effort.
Uses
evidence
to
support
points.
Connections
to
objectives
of
proposal
are
explained
and
provide
some
relevance
to
the
main
idea.
Evidence
is
included,
but
presented
randomly
without
logical
structure.
Does
not
include
supporting
evidence
or
may
not
relate
to
objectives
of
sponsor
proposal.
20
Points
20-­‐18
17-­‐16
15-­‐14
13-­‐0
Presentation
and
Style
Professional
presentation
was
above
expectation.
Presentation
enhanced
content.
Presentation
adequately
conveyed
content.
Presentation
diminished
content.
Presentation
defeated
content.
15
Points
15-­‐14
13-­‐12
11-­‐10
9-­‐0
Completeness
Assignment
does
a
superior
job
of
covering
each
of
the
sections
outlined
in
the
assignment.
Assignment
adequately
covers
each
section
outlined
in
the
assignment.
Most
sections
included,
but
some
missing
or
incomplete.
Multiple
sections
are
missing
or
incomplete.
10
Points
10
9-­‐8
7
6
Organization
and
Coherence
Structure
is
logical
based
on
direction
of
assignment.
Ideas
are
presented
in
a
logical
progression.
Ideas
are
included,
but
presented
randomly
without
logical
Random
flow,
lacks
cohesion.

3.
The
reader
is
easily
guided
through
the
author's
thought
process.
Some
logic
may
be
faulty,
but
clearly
relates
to
the
author's
objective.
structure.
Proposal
contains
fuzzy
logic
and
may
be
general.
Proposal
may
lack
coherence.
Proposal
or
components
thereof
may
not
relate
to
the
author's
objective.
10
Points
10
9-­‐8
7
6