2. Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statement
Stakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
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“Lots of pressure to fit one
years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male
graduate that went into
workforce
“Leading up to to gratuation
had a wierd vibe”
“In the last few weeks the
teachers were really helpful”
“I didn’t have a clear path between what I
wanted to do and how to get there”
“mum was nervious and stressed
but relieved when I graduated”
“Easy to fall into the lazy
lifestyle”
• Subject was relaxed even when talking about
events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more
advantage of available planning
resources.
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
• I would have liked to have done
better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-
fortable, de-motivated
a way to get more career
inromation & advice
to set a plan for his career
3. Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statement
Stakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
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---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
“Lots of pressure to fit one
years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male
graduate that went into
workforce
“Leading up to to gratuation
had a wierd vibe”
“In the last few weeks the
teachers were really helpful”
“I didn’t have a clear path between what I
wanted to do and how to get there”
“mum was nervious and stressed
but relieved when I graduated”
“Easy to fall into the lazy
lifestyle”
• Subject was relaxed even when talking about
events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more
advantage of available planning
resources.
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
• I would have liked to have done
better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-
fortable, de-motivated
a way to get more career
inromation & advice
to set a plan for his career
STAKEHOLDER
SAY
DO
“Lots of pressure to fit one
years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male grad-
uate that went into work-
force
“Leading up to to gratuation
had a wierd vibe”
“In the last few weeks the
teachers were really helpful”
“I didn’t have a clear path between what I
wanted to do and how to get there”
“mum was nervious and stressed
but relieved when I graduated”
“Easy to fall into the lazy
lifestyle”
• Subject could have taken more
advantage of available planning
resources.
• Felt the urgency of graduatio
only in final term.
• Enjoyed the break that come
from graduating.
• I would have liked to ha
better
4. Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statement
Stakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
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---------------------------------------
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“Lots of pressure to fit one
years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male
graduate that went into
workforce
“Leading up to to gratuation
had a wierd vibe”
“In the last few weeks the
teachers were really helpful”
“I didn’t have a clear path between what I
wanted to do and how to get there”
“mum was nervious and stressed
but relieved when I graduated”
“Easy to fall into the lazy
lifestyle”
• Subject was relaxed even when talking about
events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more
advantage of available planning
resources.
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
• I would have liked to have done
better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-
fortable, de-motivated
a way to get more career
inromation & advice
to set a plan for his career
InsghtsTHINK
FEEL
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done
1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
DO
Problem statement
Stakeholder
“In the last few weeks the
teachers were really helpful
“I didn’t have a clear pa
wanted to do and how t
“mum was nervious and
but relieved when I grad
“Easy to fall into the
lifestyle”
• Subject was relaxed even w
events that were stress full.
• Uses social networks
• Enjoys sports and gamepla
A young, capable, com-
fortable, de-motivated
DO
Problem statement
Stakeholder Need
Stakeholder Stakeholder
Insight
uate that went into work-
force
“In the last few weeks the
teachers were really helpful”
wanted to do and how to get there”
“mum was nervious and stressed
but relieved when I graduated”
“Easy to fall into the lazy
lifestyle”
• Subject was relaxed even when talking about
events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
A young, capable, com-
fortable, de-motivated
a way to get more career
inromation & advice
to set a plan for his
5. Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statement
Stakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
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---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
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---------------------------------------
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---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
“Lots of pressure to fit one
years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male
graduate that went into
workforce
“Leading up to to gratuation
had a wierd vibe”
“In the last few weeks the
teachers were really helpful”
“I didn’t have a clear path between what I
wanted to do and how to get there”
“mum was nervious and stressed
but relieved when I graduated”
“Easy to fall into the lazy
lifestyle”
• Subject was relaxed even when talking about
events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more
advantage of available planning
resources.
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
• I would have liked to have done
better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-
fortable, de-motivated
a way to get more career
inromation & advice
to set a plan for his career
SAY
DO
“Lots of pressure to fit one
years work into 3 terms”
“Tradies has some plan set up”
“Leading up to to gratuation
had a wierd vibe”
“In the last few weeks the
teachers were really helpful”
“I didn’t have a clear path between what I
wanted to do and how to get there”
“mum was nervious and stressed
but relieved when I graduated”
“Easy to fall into the lazy
lifestyle”
FEEL
Need
Stakeholder Stakeholder
Insight
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--------------------------------------
is an 18yr old male grad-
uate that went into work-
force
between what I
et there”
tressed
ated”
zy
n talking about
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
clear career path.
2) Accepting of
accountability
a way to get more career
inromation & advice
to set a plan for his career
FEEL
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clear career path.
2) Accepting of
accountability
areer
6. Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statement
Stakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
---------------------------------------
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---------------------------------------
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---------------------------------------
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---------------------------------------
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---------------------------------------
---------------------------------------
“Lots of pressure to fit one
years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male
graduate that went into
workforce
“Leading up to to gratuation
had a wierd vibe”
“In the last few weeks the
teachers were really helpful”
“I didn’t have a clear path between what I
wanted to do and how to get there”
“mum was nervious and stressed
but relieved when I graduated”
“Easy to fall into the lazy
lifestyle”
• Subject was relaxed even when talking about
events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more
advantage of available planning
resources.
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
• I would have liked to have done
better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-
fortable, de-motivated
a way to get more career
inromation & advice
to set a plan for his career
Insights
STAKEHOLDER
THINK
FEEL
---------------------------------------
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---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
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---------------------------------------
is an 18yr old male grad-
uate that went into work-
force
• Subject could have taken more
advantage of available planning
resources.
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
• I would have liked to have done
better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
7. Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statement
Stakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
“Lots of pressure to fit one
years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male
graduate that went into
workforce
“Leading up to to gratuation
had a wierd vibe”
“In the last few weeks the
teachers were really helpful”
“I didn’t have a clear path between what I
wanted to do and how to get there”
“mum was nervious and stressed
but relieved when I graduated”
“Easy to fall into the lazy
lifestyle”
• Subject was relaxed even when talking about
events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more
advantage of available planning
resources.
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
• I would have liked to have done
better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-
fortable, de-motivated
a way to get more career
inromation & advice
to set a plan for his career
FEEL
DO
Problem statement
Stakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
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“Easy to fall into the lazy
lifestyle”
• Subject was relaxed even when talking about
events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
A young, capable, com-
fortable, de-motivated
a way to get more career
inromation & advice
to set a plan for his career
8. Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statement
Stakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
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---------------------------------------
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---------------------------------------
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---------------------------------------
---------------------------------------
---------------------------------------
“Lots of pressure to fit one
years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male
graduate that went into
workforce
“Leading up to to gratuation
had a wierd vibe”
“In the last few weeks the
teachers were really helpful”
“I didn’t have a clear path between what I
wanted to do and how to get there”
“mum was nervious and stressed
but relieved when I graduated”
“Easy to fall into the lazy
lifestyle”
• Subject was relaxed even when talking about
events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more
advantage of available planning
resources.
• Felt the urgency of graduation
only in final term.
• Enjoyed the break that comes
from graduating.
• I would have liked to have done
better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-
fortable, de-motivated
a way to get more career
inromation & advice
to set a plan for his career
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