The folks at Wired Italy came to us some time ago with the idea to map 300 websites which could be somehow representative of the four Kelly/Shritky's categories. They provided us a list of the 300 websites, each one classified as a sharing, cooperative, collaborative or collectivist website and then they asked: «Could you please take Kelly's analysis and interpret it somehow visualizing these 300 websites?». Answer: «Sure».

1. TA L E S F R O M T H E N E W S O C I A L I S M
D E N S I T Y D E S I G N F O R W I R E D I T A LY

2. THE LANDSCAPE
«BUT MAPS NEED NOT JUST SHOW CONTINENTS AND OCEANS:
T H E R E A R E M A P S TO H E AV E N A N D H E L L ; TO H A P P I N ESS A N D D ES PA I R ; M A P S O F M O O D S ,
M A T R I M O N Y, A N D M Y T H O L O G I C A L P L A C E S …
W H AT A L L T H ES E M A P S H AV E I N C O M M O N I S T H E I R C R E ATO R S ’ W I L L I N G N ESS TO V E N T U R E
BEYOND THE BOUNDARIES OF GEOGRAPHY OR CONVENTION»
EXTRACT FROM
“ YOU ARE HERE: PERSONAL GEOGRAPHIES AND OTHER MAPS OF THE IMAGINATION”
BY KATHARINE HARMON

3. THE LANDSCAPE
I N T H I S P R O J E C T, W E N E E D E D T O I L L U S T R A T E A L A N D S C A P E M O R E T H A N M A K I N G A M A P :
A LANDSCAPE ALLOW TO SHOW THE MOST DIFFERENT IDEOLOGIES IN THE MOST SUBJECTIVE
W A Y. T H E T E R M I T S E L F, ‘ L A N D S C A P E ’ , H A S A N A M B I V A L E N T M E A N I N G : I T I S A T T H E S A M E T I M E
T H E O B J EC T A N D I TS R E P R ES E N TAT I O N S , S O I T E X A LTS T H E S U B J EC T I V E FAC TO R I N T H E
OBSERVERS, GIVING RISE TO INEVITABLE INTERPRETING FRICTIONS.

12. MOOD / THE LANDSCAPE

20. MOOD / OLD SOCIALISM

27. CHERNOFF FACES (OR BODIES)
M U LT I D I M E N S I O N A L DATA R E P R ES E N TAT I O N AS H U M A N B O D I ES

29. EYE SIZE
VARIABLE B
EYE SPACING
VARIABLE A
MOUTH SIZE
VARIABILE C
S I Z E A N D P O S I T I O N O F E V E RY PA R T O F A FAC E C O R R ES P O N D S TO A VA R I A B L E .

30. THE CORRESPONDENCE BETWEEN THE DATA AND ITS REPRESENTATION
HAS TO BE THE MOST STRAIGHTFORWARD.

33. BERG — CHERNOFF SCHOOL PROJECT

34. BERG — CHERNOFF SCHOOL PROJECT

35. MOOD / CHARACTER

40. DEVELOPMENT / CHARACTER
EVERY WEBSITES IS REPRESENTED BY A CHARACTER SIMILAR TO A ROBOT

42. HI!

43. VA R I A B L ES A F F EC TS T H E PA R A M E T E R S W H I C H T H E R O B OTS A R E B AS E D O N .

44. COLOR IS A SIGN FOR THE AGE OF THE WEBSITE.

45. HEIGHT STANDS FOR THA ALEXA RANKING OF THE WEBSITE.

46. W E I G H T A N D ST U R D I N ESS STA N D F O R T H E EC O N O M I C VA LU E O F T H E W E B D O M A I N .

47. T H E S I Z E O F T H E H E A D C H A N G E A C C O R D I N G T O T H E N U M E R O F M O N T H LY U N I Q U E V I S I T O R S .

48. DEVELOPMENT / NET@WORK

50. 1 2 3 4
SHARING COOPERATION COLL ABORATION COLLECTIVISM

51. 1 2 3 4
SHARING COOPERATION COLL ABORATION COLLECTIVISM
SOFTWARE
ARTS
BUSINESS&COMMERCE
SPARE TIME
IMAGES&VIDEO
PRODUCTIVITY
NEWS
COMMUNITY
AUDIO&MUSIC
STORAGE
SCIENCE

52. SHARING COOPERATION COLL ABORATION COLLECTIVISM
S E D I M E N TAT I O N AG G R EG AT I O N DEVELOPMENT GOVERNEMENT
SOFTWARE
ARTS
BUSINESS&COMMERCE
SPARE TIME
IMAGES&VIDEO
PRODUCTIVITY
NEWS
COMMUNITY
AUDIO&MUSIC
STORAGE
SCIENCE

53. SHARING COOPERATION COLL ABORATION COLLECTIVISM
S E D I M E N TA Z I O N E AGGREGAZIONE SVILUPPO GOVERNO

54. UPDATING
S H O W T H E M S E LV E S
COMMITMENT
SHARING COOPERATION COLL ABORATION COLLECTIVISM
S E D I M E N TA Z I O N E AGGREGAZIONE SVILUPPO GOVERNO
WILLINGNESS
BASIC ENGAGEMENT
NEED OF EXPRESSING OPINIONS

55. JIGSAW/PUZZLE
UPDATING
ABUNDANCE
S H O W T H E M S E LV E S
TRUST THE MECHANISM
COMMITMENT
SHARING COOPERATION COLL ABORATION COLLECTIVISM
S E D I M E N TA Z I O N E AGGREGAZIONE SVILUPPO GOVERNO
R E LY O N O T H E R S
WILLINGNESS
SENSE OF COMMUNITY
BASIC ENGAGEMENT
HELP EACH OTHER
NEED OF EXPRESSING OPINIONS
SMALL EFFORT
BIG RETURN

56. JIGSAW/PUZZLE
UPDATING
G O A L- D R I V E N
ABUNDANCE
S H O W T H E M S E LV E S
TRUST THE MECHANISM DESIGN
COMMITMENT
SHARING COOPERATION COLL ABORATION COLLECTIVISM
S E D I M E N TA Z I O N E AGGREGAZIONE SVILUPPO GOVERNO
R E LY O N O T H E R S ORGANIZATION
WILLINGNESS
SENSE OF COMMUNITY
BASIC ENGAGEMENT
PROJECT
HELP EACH OTHER
NEED OF EXPRESSING OPINIONS
SMALL EFFORT
BIG RETURN
EXCHANGE

57. JIGSAW/PUZZLE
UPDATING COORDINATION
G O A L- D R I V E N
ABUNDANCE
S H O W T H E M S E LV E S RESPONSIBILITY
TRUST THE MECHANISM DESIGN
COMMITMENT
SHARING COOPERATION COLL ABORATION COLLECTIVISM
S E D I M E N TA Z I O N E AGGREGAZIONE SVILUPPO GOVERNO
R E LY O N O T H E R S ORGANIZATION GOODS&SERVICES
WILLINGNESS
SENSE OF COMMUNITY
BASIC ENGAGEMENT
PROJECT
HELP EACH OTHER (NON)HIERARCHY
NEED OF EXPRESSING OPINIONS
SMALL EFFORT
BIG RETURN
EXCHANGE

58. NET@WORK