What is the current state of web analytics tools and their usage today? - and to what extent should we expect today to provide us comfort for the future.

1. Tomorrows Web Analytics
Technology and Usage
YAHOO! CONFIDENTIAL
DENNIS R. MORTENSEN | MAY 2009

2. Entrepreneur Author Blogger WAA Yahoo!

3. What is the current state of
web analytics tools and their usage
today?
DENNIS R. MORTENSEN | MAY 2009

4. Collect DATA
DENNIS R. MORTENSEN | MAY 2009

5. Report on DATA
DENNIS R. MORTENSEN | MAY 2009

6. Insight from DATA
DENNIS R. MORTENSEN | MAY 2009

7. - and to what extent should we expect today
to provide us comfort for the
future?
DENNIS R. MORTENSEN | MAY 2009

8. Recommendation
DENNIS R. MORTENSEN | MAY 2009

9. Automation
DENNIS R. MORTENSEN | MAY 2009

10. Want to know more about
Analytics and Marketing?
VisualRevenue.com/blog

11. Thank you
Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo-inc.com
Blog: http://visualrevenue.com/blog
Book: http://visualrevenue.com/blog/yahoo-analytics-book
Twitter: http://twitter.com/DennisMortensen