This document discusses how to accelerate sales by making it easier for buyers to purchase through a concept called "Buying 2.0". It recommends using new technologies and practices to optimize both online and human interactions to streamline the buying process. Specifically, the document recommends assessing your current sales approach, identifying technologies that can accelerate buying, integrating those tools into your sales process, developing tools to aid the buying process, and ensuring your team adopts the new approach. The goal is to generate more leads, shorten the sales cycle, and increase revenue by making it as simple as possible for buyers.
Marketing Automation Best Practices GuideMohamed Mahdy
This document provides a guide to best practices for marketing automation. It includes sections on strategy and justification, setup and vendor selection, execution and optimization, and lead management best practices. The guide contains advice from interviews with marketing automation experts on topics like adopting a buyer-centered view, training staff, and justifying the investment to leadership. It also provides nine specific ways to make the case for marketing automation software to decision-makers, such as demonstrating potential increases in key metrics like response rates and pipeline growth.
This document provides an overview of how marketers can move buyers from anonymity to revenue generation. It discusses how Buyer 2.0 spends most of their time independently researching options online before engaging vendors. It argues that marketers need new approaches to consistently provide valuable experiences and content to buyers throughout their journey. This includes using technologies that can identify and track anonymous website visitors in real-time to better personalize content for buyers based on their firmographics and interests. The document presents strategies for nurturing buyers across channels, shifting focus to accounts rather than just individuals, and improving data to enhance personalization. The goal is for marketers to impact buyers earlier in their process to increase the chances of revenue.
This document provides an overview of retargeting techniques. It defines retargeting as targeting individuals who have taken a defined action, such as visiting a website or performing a search. It discusses the rise of real-time bidding and ad exchanges in enabling retargeting. It also distinguishes between different types of retargeting, particularly distinguishing search retargeting. It notes some best practices for retargeting, such as not retargeting all site visitors. It positions the company Chango as uniquely able to leverage search data for highly targeted retargeting campaigns.
This document discusses technology trends that can help small businesses, including social media management, mobile commerce, SMB application marketplaces, and on-demand business intelligence and analytics. It provides details on each trend, highlighting key statistics and examples of solutions small businesses can use to manage social media interactions, enable mobile payments and marketing, discover new applications, and gain insights from business data.
Digital jobs are changing due to consumer-driven marketing powered by creativity and technology. New roles focus on understanding customer needs, adopting technology creatively, and using data to drive marketing from the outside-in. Key responsibilities include managing the customer experience across digital channels, gaining insights from integrated data to understand customer habits and needs, and creating branded experiences through curating content and data. Success requires an iterative process of innovating based on customer feedback and embracing technological changes that impact business models and company structures.
Confused about account-based marketing? Not sure if you should include ABM in your strategy planning? Or just interested in learning the benefits? See how ABM can help you better reach the right customers and prospects!
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
Marketing Automation Best Practices GuideMohamed Mahdy
This document provides a guide to best practices for marketing automation. It includes sections on strategy and justification, setup and vendor selection, execution and optimization, and lead management best practices. The guide contains advice from interviews with marketing automation experts on topics like adopting a buyer-centered view, training staff, and justifying the investment to leadership. It also provides nine specific ways to make the case for marketing automation software to decision-makers, such as demonstrating potential increases in key metrics like response rates and pipeline growth.
This document provides an overview of how marketers can move buyers from anonymity to revenue generation. It discusses how Buyer 2.0 spends most of their time independently researching options online before engaging vendors. It argues that marketers need new approaches to consistently provide valuable experiences and content to buyers throughout their journey. This includes using technologies that can identify and track anonymous website visitors in real-time to better personalize content for buyers based on their firmographics and interests. The document presents strategies for nurturing buyers across channels, shifting focus to accounts rather than just individuals, and improving data to enhance personalization. The goal is for marketers to impact buyers earlier in their process to increase the chances of revenue.
This document provides an overview of retargeting techniques. It defines retargeting as targeting individuals who have taken a defined action, such as visiting a website or performing a search. It discusses the rise of real-time bidding and ad exchanges in enabling retargeting. It also distinguishes between different types of retargeting, particularly distinguishing search retargeting. It notes some best practices for retargeting, such as not retargeting all site visitors. It positions the company Chango as uniquely able to leverage search data for highly targeted retargeting campaigns.
This document discusses technology trends that can help small businesses, including social media management, mobile commerce, SMB application marketplaces, and on-demand business intelligence and analytics. It provides details on each trend, highlighting key statistics and examples of solutions small businesses can use to manage social media interactions, enable mobile payments and marketing, discover new applications, and gain insights from business data.
Digital jobs are changing due to consumer-driven marketing powered by creativity and technology. New roles focus on understanding customer needs, adopting technology creatively, and using data to drive marketing from the outside-in. Key responsibilities include managing the customer experience across digital channels, gaining insights from integrated data to understand customer habits and needs, and creating branded experiences through curating content and data. Success requires an iterative process of innovating based on customer feedback and embracing technological changes that impact business models and company structures.
Confused about account-based marketing? Not sure if you should include ABM in your strategy planning? Or just interested in learning the benefits? See how ABM can help you better reach the right customers and prospects!
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
Shopper marketing insights for retailers webinarJanet Jaiswal
This document summarizes a presentation on using customer data and analytics for retailers. It discusses how retailers have entered the "age of the customer" and must shift to be customer-obsessed. It also discusses how big data and analytics can provide insights across the customer lifecycle to personalize interactions. The presentation provides examples of retailers successfully improving metrics like sales and loyalty through analytics. It emphasizes starting with a pilot to learn from data before expanding initiatives.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
this presentation is going to explain the difference between Conventions sales strategy and Digital sales strategy. This is technology era and the old school of selling is not more effective so know more about the difference between Conventional sales and Digital sales strategy.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
For manufacturers, transforming marketing to focus on customers in today's digital world requires understanding how customer buying behaviors have changed. Customers now research products online extensively before engaging with companies, so manufacturers must provide meaningful online content to connect with customers. The document recommends becoming a customer-centric organization by deeply understanding customers, innovating customer-focused processes, empowering employees to own customer experiences, and establishing accountability through metrics. It emphasizes that content marketing should provide solutions to customer needs and encourage two-way engagement through relevant online channels.
The document discusses how sales processes need to change to match modern buying behaviors. It notes that prospects now conduct online research, consult their trusted networks, and have pricing expectations before engaging with sales. The document outlines the typical modern buying process and compares it to past processes. It argues sales must now involve social network management, connection tracking, activity tracking, and other adjustments to align with how prospects buy through social interactions and research. The document proposes a new social selling process and seven steps to selling through social media to match this new buying reality.
Turn Your B2B Website into a Demand Generation Engineedynamic
This document discusses strategies for improving website conversion rates through demand generation. It recommends understanding the buyer's journey, segmenting audiences, mapping content to the buying cycle, and using contextual engagement. It also emphasizes the importance of testing and optimizing through A/B testing. Key technologies discussed include web content management systems, site search, analytics, and marketing automation to provide personalized experiences across channels based on a common understanding of the customer context.
The document discusses key concepts related to e-commerce and internet marketing. It covers topics like the online marketing mix, online branding and traffic building, managing digital content, and factors that influence consumer behavior online. It also examines concepts like e-CRM in virtual worlds and how organizations can leverage customer relationship management systems to better understand customers and improve relationships. The document provides an overview of various components of e-commerce like business-to-business, business-to-consumer, and consumer-to-consumer models.
Creating loyal omnichannel customers is critical. Retailers who embrace the customer-centric trend and build better shopping experiences will leap ahead of the competition.
Building a blended customer experience isn't easy. Need some help getting started? Check out our latest in retail trend research.
The ultimate guide_getting_started_with_social_selling (1)David Blake
This document provides guidance on implementing social selling across sales and marketing teams. It discusses how digital disruption has changed buyer behavior and the sales process. It then provides case studies of companies that have successfully adopted social selling, highlighting benefits like increased revenue and improved lead generation. The document also provides specific recommendations for how sales and marketing can operationalize social selling, such as empowering the sales team through content and tracking engagement. The overall message is that social selling requires aligning sales and marketing teams and changing processes to adapt to today's digital landscape.
The document summarizes key digital commerce trends for 2014 according to Frankly Partners. It identifies three main trends: 1) Improving customer experience through visual commerce, streamlined checkouts and returns, and excellent mobile experiences. 2) Harnessing data and analytics to personalize experiences, manage data from multiple sources, and optimize multi-screen/multi-channel experiences. 3) Re-thinking leadership to make data-driven decisions, align objectives across teams, and maintain a customer-centric service attitude focused on continual improvement.
Digital marketing tactics will increasingly focus on mobile as mobile users are expected to exceed 5 billion by 2019. New mobile payment methods like Apple Pay provide opportunities for online businesses. Marketers should optimize conversions by acquiring traffic and designing persuasive websites and calls to action. Website loading speed should not be compromised as slow sites lose visitors. The future of digital marketing involves adapting tactics to the growing mobile environment and leveraging new technologies like mobile payments.
4 must have ecommerce capabilities for modern b2 b sellingMarketingTrips
This document discusses the need for B2B companies to replace legacy ecommerce systems with modern solutions that provide key capabilities like self-service account management, order management, buying experience, and product content experience. It provides examples of how these capabilities can help streamline processes for both customers and sales teams. The document recommends that companies looking to replace their systems consider these capabilities and lays out best practices for successful B2B ecommerce implementations.
This document discusses strategies for consulting firms to engage clients through their corporate websites. It recommends focusing on understanding the client's needs and buying lifecycle to provide contextual and personalized experiences. Key aspects include developing thought leadership content, optimizing the user experience, adopting responsive design for mobile, improving search and social media integration, measuring engagement, and leveraging technologies like CRM to track engagement across channels. The overall approach is to move websites beyond just information sharing to truly engaging clients through the online experience.
Best Metrics to Optimize B2B Demand GenFrankAliyar
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account-Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Managing those qualified but not-ready-to-buy leads in advance of an active sales process is quickly becoming one of the most important roles for B2B marketing organizations. The justification and math is clear—the more actively you can nurture leads and build long-term relationships based on trust and credibility, well before the prospect is ready to buy, the more likely you are to win the business and increase your conversion rates over time.
And what’s more, effective lead nurturing strategies and implementations can significantly decrease required marketing budget for new leads over time while increasing marketing- sourced opportunities in your sales pipeline.
The following pages provide several strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
The document discusses how sales has changed in the modern era due to cloud, mobile, social, and big data technologies. It notes that today's buyers are more informed and complete over half the buying process without involving sales. It advocates that salespeople adopt social selling approaches like collaborating internally, listening on social media, and providing helpful content to build relationships rather than overt pitches. This will help salespeople engage buyers earlier in their journey and be more productive in the new buying environment.
How organizations "Sell" has changed. Those who get it will flourish while those who don't will die. Here are some great stats and thoughts on what selling has become. Enjoy. ~ Bryan
The document discusses how sales has changed in the modern era due to cloud, mobile, social, and big data technologies. It notes that today's buyers are more informed and complete over half the buying process without involving sales. It advocates that salespeople adopt social selling approaches like collaborating internally, listening on social media, and providing helpful content to build relationships rather than overt pitches. This will help salespeople engage buyers earlier in their journey and be more productive in the new buying environment.
Shopper marketing insights for retailers webinarJanet Jaiswal
This document summarizes a presentation on using customer data and analytics for retailers. It discusses how retailers have entered the "age of the customer" and must shift to be customer-obsessed. It also discusses how big data and analytics can provide insights across the customer lifecycle to personalize interactions. The presentation provides examples of retailers successfully improving metrics like sales and loyalty through analytics. It emphasizes starting with a pilot to learn from data before expanding initiatives.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
this presentation is going to explain the difference between Conventions sales strategy and Digital sales strategy. This is technology era and the old school of selling is not more effective so know more about the difference between Conventional sales and Digital sales strategy.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
For manufacturers, transforming marketing to focus on customers in today's digital world requires understanding how customer buying behaviors have changed. Customers now research products online extensively before engaging with companies, so manufacturers must provide meaningful online content to connect with customers. The document recommends becoming a customer-centric organization by deeply understanding customers, innovating customer-focused processes, empowering employees to own customer experiences, and establishing accountability through metrics. It emphasizes that content marketing should provide solutions to customer needs and encourage two-way engagement through relevant online channels.
The document discusses how sales processes need to change to match modern buying behaviors. It notes that prospects now conduct online research, consult their trusted networks, and have pricing expectations before engaging with sales. The document outlines the typical modern buying process and compares it to past processes. It argues sales must now involve social network management, connection tracking, activity tracking, and other adjustments to align with how prospects buy through social interactions and research. The document proposes a new social selling process and seven steps to selling through social media to match this new buying reality.
Turn Your B2B Website into a Demand Generation Engineedynamic
This document discusses strategies for improving website conversion rates through demand generation. It recommends understanding the buyer's journey, segmenting audiences, mapping content to the buying cycle, and using contextual engagement. It also emphasizes the importance of testing and optimizing through A/B testing. Key technologies discussed include web content management systems, site search, analytics, and marketing automation to provide personalized experiences across channels based on a common understanding of the customer context.
The document discusses key concepts related to e-commerce and internet marketing. It covers topics like the online marketing mix, online branding and traffic building, managing digital content, and factors that influence consumer behavior online. It also examines concepts like e-CRM in virtual worlds and how organizations can leverage customer relationship management systems to better understand customers and improve relationships. The document provides an overview of various components of e-commerce like business-to-business, business-to-consumer, and consumer-to-consumer models.
Creating loyal omnichannel customers is critical. Retailers who embrace the customer-centric trend and build better shopping experiences will leap ahead of the competition.
Building a blended customer experience isn't easy. Need some help getting started? Check out our latest in retail trend research.
The ultimate guide_getting_started_with_social_selling (1)David Blake
This document provides guidance on implementing social selling across sales and marketing teams. It discusses how digital disruption has changed buyer behavior and the sales process. It then provides case studies of companies that have successfully adopted social selling, highlighting benefits like increased revenue and improved lead generation. The document also provides specific recommendations for how sales and marketing can operationalize social selling, such as empowering the sales team through content and tracking engagement. The overall message is that social selling requires aligning sales and marketing teams and changing processes to adapt to today's digital landscape.
The document summarizes key digital commerce trends for 2014 according to Frankly Partners. It identifies three main trends: 1) Improving customer experience through visual commerce, streamlined checkouts and returns, and excellent mobile experiences. 2) Harnessing data and analytics to personalize experiences, manage data from multiple sources, and optimize multi-screen/multi-channel experiences. 3) Re-thinking leadership to make data-driven decisions, align objectives across teams, and maintain a customer-centric service attitude focused on continual improvement.
Digital marketing tactics will increasingly focus on mobile as mobile users are expected to exceed 5 billion by 2019. New mobile payment methods like Apple Pay provide opportunities for online businesses. Marketers should optimize conversions by acquiring traffic and designing persuasive websites and calls to action. Website loading speed should not be compromised as slow sites lose visitors. The future of digital marketing involves adapting tactics to the growing mobile environment and leveraging new technologies like mobile payments.
4 must have ecommerce capabilities for modern b2 b sellingMarketingTrips
This document discusses the need for B2B companies to replace legacy ecommerce systems with modern solutions that provide key capabilities like self-service account management, order management, buying experience, and product content experience. It provides examples of how these capabilities can help streamline processes for both customers and sales teams. The document recommends that companies looking to replace their systems consider these capabilities and lays out best practices for successful B2B ecommerce implementations.
This document discusses strategies for consulting firms to engage clients through their corporate websites. It recommends focusing on understanding the client's needs and buying lifecycle to provide contextual and personalized experiences. Key aspects include developing thought leadership content, optimizing the user experience, adopting responsive design for mobile, improving search and social media integration, measuring engagement, and leveraging technologies like CRM to track engagement across channels. The overall approach is to move websites beyond just information sharing to truly engaging clients through the online experience.
Best Metrics to Optimize B2B Demand GenFrankAliyar
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account-Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Managing those qualified but not-ready-to-buy leads in advance of an active sales process is quickly becoming one of the most important roles for B2B marketing organizations. The justification and math is clear—the more actively you can nurture leads and build long-term relationships based on trust and credibility, well before the prospect is ready to buy, the more likely you are to win the business and increase your conversion rates over time.
And what’s more, effective lead nurturing strategies and implementations can significantly decrease required marketing budget for new leads over time while increasing marketing- sourced opportunities in your sales pipeline.
The following pages provide several strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
The document discusses how sales has changed in the modern era due to cloud, mobile, social, and big data technologies. It notes that today's buyers are more informed and complete over half the buying process without involving sales. It advocates that salespeople adopt social selling approaches like collaborating internally, listening on social media, and providing helpful content to build relationships rather than overt pitches. This will help salespeople engage buyers earlier in their journey and be more productive in the new buying environment.
How organizations "Sell" has changed. Those who get it will flourish while those who don't will die. Here are some great stats and thoughts on what selling has become. Enjoy. ~ Bryan
The document discusses how sales has changed in the modern era due to cloud, mobile, social, and big data technologies. It notes that today's buyers are more informed and complete over half the buying process without involving sales. It advocates that salespeople adopt social selling approaches like collaborating internally, listening on social media, and providing helpful content to build relationships rather than overt pitches. This will help salespeople engage buyers earlier in their journey and be more productive in the new buying environment.
Sales teams need to embrace social selling to engage with modern buyers. As buyers now research options online before contacting sales, reps must establish themselves as experts on social media. They should provide valuable content to prospects without overtly selling. Monitoring social channels allows reps to identify buying signals and opportunities to engage prospects. The goal is to build relationships and be seen as a helpful resource rather than just trying to make a sale.
This document discusses how a salesperson can use social media to improve their performance. It outlines that social media allows salespeople to engage more customers globally and efficiently present products. Specific benefits mentioned include high customer engagement, brand awareness, and ability to track campaign success. The document also provides tips for using social media effectively, such as planning goals, considering audiences, and experimenting. It identifies LinkedIn as the best platform for B2B sales due to its large business user base and networking features. Finally, it discusses strategies a salesperson can implement, like setting targets, tracking metrics, and competitive analysis.
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
This presentation defines the 5 keys to Sales 2.0 Management success in terms of technology, customer value, and sales team empowerment, and provides a practical blueprint for building and managing high performance Sales 2.0 Machine.
Direct marketing attempts to directly contact consumers without intervening media. It uses channels like direct mail, email, telemarketing and more to drive a specific call-to-action. Web 2.0 allows for integrating brand and direct marketing by enabling real-time dialogue and joint content creation between companies and customers. Dell pioneered a direct-to-customer model allowing customization. eBay connects buyers and sellers through auctions and fixed-price listings. The future of marketing involves customers taking more control and companies using Web 2.0 technologies to engage in more targeted and interactive marketing.
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptxA2digital
: In simple words, Lead Generation/Lead generation marketing is the process of getting people interested in your business and gradually converting them through your pipeline into paying customers. Some people see lead generation as a big email blaster and an intrusive salesperson. However, today these techniques are no longer successful.
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptxFaizanGul6
The document provides an overview of business-to-business (B2B) marketing strategies and tactics for the digital age. It discusses developing buyer personas, identifying marketing channels, and creating and measuring marketing campaigns. Key points include developing a vision and goals, defining the target market and buyer persona through research, identifying appropriate marketing channels like blogs, social media and email, creating content like whitepapers and videos, and measuring performance to improve over time. The document also discusses shifts in the B2B buying process and how to adapt marketing approaches accordingly.
Buyer personas are a useful tool to have in any marketer’s toolbox, as they help you understand your customers better. However, many marketers don’t know how to develop a buyer persona or even how to get started.
This article will provide you with an overview of what a buyer persona is, and outline the basic steps needed to develop a buyer persona.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
This document provides an overview of data-driven content marketing strategies for B2B tech companies. It begins with an introduction to content marketing and how it differs for B2B versus B2C. It then provides examples of successful data-driven content marketing campaigns from Facebook, Mailchimp and Kippa. The document outlines key aspects of developing a content strategy, including research, segmentation, understanding the buyer's journey, and setting goals and metrics. It concludes with tips for an effective content strategy and examples of content formats and resources that B2B tech companies can utilize.
Following Your Customers Purchasing Processpmmcleod
This white paper outlines why you need to
change your marketing behaviour so it
matches the purchasing behaviour of
your customer. Applying the the Marketing Lens approach will ensure that your brand is present where your customers are.
Buyer behaviour in complex B2B sales has changed dramatically in the past 5 years. In this white paper we look at the characteristics of high-tech B2B sales and marketing and what you should do today to generate demand for your technology products and services.
This document summarizes perspectives from various thought leaders on trends in social selling in 2014-2015. Key trends highlighted include: the rise of content marketing and social networks leveling the playing field; social selling tools gaining maturity and a push for ROI metrics; and the need for sales and marketing integration and cultural change among salesforces. Thought leaders predict social selling will go mainstream in 2015 and bring changes to sales training, management, and expectations of sales reps.
B2B is the most loved approach to reach the consumer and cost effective too. B2B is very tough on the other side wherein the challenges to benchmark against the competitor product or service remains. This presentation has been developed keeping in mind the cost and analytics to keep the consumer come back for repeat orders.
Similar to Buying 2.0: Accelerating Sales By Making It Easier To Buy (20)
2. Buying 2.0: Accelerate Your Sales by Making it Easier to Buy
>Executive Summary – Ron Snyder
Web 2.0 provides enabling technology that improves website visitor experience and enables collaboration. Sales 2.0 uses that
technology to improve sales and marketing effectiveness. Buying 2.0 focuses the power of these new technologies and practices to
improve your buyer’s experience (anyone involved in the purchase decision; not just purchasing agents); making it easier for them to
buy, thus accelerating your sales and marketing results.
In keeping with one of the key tenants of Web 2.0, collaboration, the authors chose to create a suite of articles that addresses the major
benefits of Buying 2.0. Here is a brief overview of the six articles contained herein.
Buying 2.0: Accelerate Your Sales by Making it Easier to Buy – Ron Snyder
This article defines Buying 2.0 and explains how to respond to the empowered buyer by optimizing human and online buying/sales
interaction to accelerate the buying process. It provides a fresh view of the process from awareness generation to generating a happy
customer. It gives insight into how to generate credible, satisfying interactions with buyers that encourage purchasing, positive
reputation and feedback into product plans and business practices. To be truly successful, you must not only leverage the new tools,
you must adapt your sales and marketing processes as well.
Marketing To Your Customer’s Brain: What You Need To Know About How Your Customers Make
Buying Decisions To Profit in a 2.0 World – Denise Corcoran
The article shows how to drive sales and marketing results using new insights into how your customers think. Gain greater understanding
into the psychology of the buyer’s decision making process and language that resonates most effectively with the buyer. The article
cites specific examples, such as, using neuromarketing to interact most effectively with your buyers, tuning your value proposition and
positioning your pricing effectively for your target audience.
Sales 2.0: Why it is Imperative to Change the Way We Sell – Anneke Seley
An overview of Sales 2.0 and its driving forces is provided. Studies show that best-performing companies are using Sales 2.0 practices
to improve sales and marketing effectiveness and bring down the costs associated. The article explains how you can benefit from these
technology-enabled practices.
Marketing in a “Buying 2.0” World: Transforming from an Art into a Science – Kathy Gogan
To respond to today’s more empowered buyer, companies need to take a more quantitative approach to all aspects of marketing. In
order to make the most of the tools, you must adapt your marketing process. This includes leveraging the Internet to gain previously
unavailable insight into your target buyer and hone your value proposition. The good news is that these tools make it easier to do the job
of marketing and make it possible to do much more for less. This article helps you insight into the areas to investigate to align with the
way your target customer wants to buy and the way you manage your marketing resources.
Managing Lead Gen Campaigns in a 2.0 World – Mike DeCastro
Old school meets the 2.0 world; it’s the fundamentals; not the technology that guarantee marketing success. You still must know your
audience and what they will respond to. The 40-40-20 Rule is discussed; all marketing success is 40% offer, 40% media and only
20% creative. The article shows how to use the Triple Play to drive business with direct mail, email and telesales; versus waiting for a
response. Real life examples and results are presented.
Winning in a Web 2.0 World: Metrics-Driven Success – Jerry Hart
This article demystifies social media. It shows how to use it to stay in touch with your market, drive sales and get feedback. Here are a
few of the key questions it answers. How are customers moving to social media? What are the business applications of social media
technologies? Where to invest? How to measure its success? It provides real life examples.
For more information; we have provided author contact information at the bottom of each article. You can also
contact Ron Snyder at 650-508-0622 or rsnyder@breakthrough-inc.com. Visit www.breakthrough-inc.com.
Buying 2.0 I