Ecosysteem in layers (english)

1. INTRODUCTION ... Denis Doeland Management, Consultancy & Advice P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com

6. INTERNET 2012 TILL TODAY ... STATISTICS USERS, NETWORKS, OS, DEVICES, ... (SOURCE: MARKETSHARE) ✓ 2.3 bilion people use the Internet ✓ Acces with: 92.5% Desktop, 7.2% Mobile ✓ Desktop OS: 92.5% Windows, 6.5% Mac ✓ Mobile OS: 57% iOS, 18% Android, 2%Blackberry ✓ 1.2 bilion people use Social Networks ✓ 7 bilion visits on Facebook, 182 milion on Twitter, 104 milion on Pinterest, 86 milion on LinkedIn, 64 milion on Google+ (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

8. SOCIALE NETWORKS STATISTICS ( : ) SOURCE INSITE ✓ 600 million people use social networks daily ✓ 347 million or 73% of European Internet users use social networks ✓ Western Europe lags behind North, Eastern and Southern Europe in social network penetration ✓ Emerging markets India and Brazil show highest awareness and penetration of social networks (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

10. SOCIALE NETWORKS STATISTICS ( : ) SOURCE INSITE ✓ 50% of social network users are connected to brands ✓ 58% of users of social networks have never had the opportunity to connect with a brand — but would like to ✓ People become a fan on Facebook because they actually like the product, not because of advertising ✓ Getting information about products and brands is driving membership of social networks ✓ People want more say in Brand product development ✓ 60% of Brand employees would like to get help from their employer to share relevant content but don’t get it ✓ Only 13% of employee receive any social media training (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

15. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S ) RM NT &C NTE SE (CO TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

16. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S ) RM NT &C NTE SE (CO TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

17. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S AL ITY TION M) C CR N T& FU TEN (CON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

18. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S AL ITY TION M) C CR N T& FU TEN (CON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

19. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

21. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S WEB A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

22. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S WEB A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

23. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S WEB SOCIAL A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

24. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S WEB SOCIAL A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

25. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S MOBILE WEB SOCIAL A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

26. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S MOBILE WEB SOCIAL A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

27. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S OPEN MOBILE WEB SOCIAL A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

41. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S OPEN MOBILE SOCIAL A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

42. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S OPEN MOBILE SOCIAL A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

43. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S OPEN MOBILE A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

44. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S OPEN MOBILE A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

45. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S OPEN A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

46. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S OPEN A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

49. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S & UI OS A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

55. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S SOFTWARE & UI OS A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

56. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S DEVELOPER SOFTWARE & UI OS A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

57. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S DISTRIBUTION DEVELOPER SOFTWARE & UI OS A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

58. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S USER DISTRIBUTION DEVELOPER SOFTWARE & UI OS A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

59. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S USER DISTRIBUTION DEVELOPER SEARCH ENGINE SOFTWARE & UI OS A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

60. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S ✓ USER CONTROL AND INDEPENDENCY: DEVICE, TIME AND LOCATION ✓ AS A SERVICE YOU CAN NOT DETERMINE HOW THE USER USES YOUR SERVICE USER DISTRIBUTION DEVELOPER SEARCH ENGINE SOFTWARE & UI OS A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE TABA DA (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

61. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S ✓ USER CONTROL AND INDEPENDENCY: DEVICE, TIME AND LOCATION ✓ AS A SERVICE YOU CAN NOT DETERMINE HOW THE USER USES YOUR SERVICE USER DISTRIBUTION DEVELOPER SEARCH ENGINE SOFTWARE & UI OS A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE ✓ AS A DEVELOPER OF A SERVICE YOU ARE DATA TABA ✓ AND FUNCTIONALITY DISTRIBUTION VIA WEB-APP’S, SOCIAL APP’S, DA MOBILE APP’S AND THIRD PARTIES VIA OPEN API’S (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

62. THINK IN LAYERS SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UI’S THROUGH OS’S ✓ USER CONTROL AND INDEPENDENCY: DEVICE, TIME AND LOCATION ✓ AS A SERVICE YOU CAN NOT DETERMINE HOW THE USER USES YOUR SERVICE USER DISTRIBUTION DEVELOPER SEARCH ENGINE SOFTWARE & UI OS A PI AL ITY TI ON M) C CR N T& FU TEN (C ON SE ✓ AS A DEVELOPER OF A SERVICE YOU ARE DATA TABA ✓ DATA IS THE VALUE OF A SERVICE, BRAND OR ✓ AND FUNCTIONALITY DISTRIBUTION VIA WEB-APP’S, SOCIAL APP’S, DA ORGANISATION ✓ FUNCTIONALITY OF THE DATA IS THE MOBILE APP’S AND THIRD PARTIES VIA OPEN API’S INTELLECTUAL PROPERTY (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

74. CONVERSATION ‘TALKING - LISTENING - ANALYZING’ User publishing / following / talking listening Moderator Data (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

75. CONVERSATION ‘TALKING - LISTENING - ANALYZING’ User publishing / following / talking listening Moderator Data (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

76. CONVERSATION ‘TALKING - LISTENING - ANALYZING’ User publishing / following / talking listening Moderator Data analyzing / informing (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

77. CONVERSATION ‘TALKING - LISTENING - ANALYZING’ User publishing / following / talking listening Conversation Moderator Data analyzing / informing (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

87. MONITORING & OPTIMIZATION MONITORING CONNECTIONS ACTIVITY DIALOGUE CONSUMPTION REVENUE VALUE CONTROLLED & TARGETED OPTIMIZATION (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

88. MONITORING & OPTIMIZATION MONITORING CONNECTIONS ACTIVITY DIALOGUE CONSUMPTION REVENUE VALUE CONTROLLED & TARGETED OPTIMIZATION PROMOTION (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

89. MONITORING & OPTIMIZATION MONITORING CONNECTIONS ACTIVITY DIALOGUE CONSUMPTION REVENUE VALUE CONTROLLED & TARGETED OPTIMIZATION PROMOTION CUSTOMER INSIGHTS (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

Ecosysteem in layers (english)

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