THE FUTURE OF CLOUDCOLLABORATION FOR TEAMSEXPLORING THE NEEDS OFGROWING COMPANIESIsaac Garcia | CEO + co-founder | Central...
About usIsaac GarciaCEO + co-founderCentral DesktopSocialBridge lets you•   share files,•   manage projects,•   inspire id...
Today’s agenda                        •   Team collaboration challenges                        •   The cloud: Good, bad or...
Team collaboration          challenges©2012 Central Desktop
How people collaborate today                          Emails                                       Marketing director     ...
Files and emails are everywhere.©2012 Central Desktop
Your team isn’t always in one  location.©2012 Central Desktop
Requests come    Until across  from all    you get  the business.    to work  And deadlines  are aggressive.©2012 Central ...
It’s impossible to get people to  do what they’re supposed to.©2012 Central Desktop
You’re constantly stalking  people for approvals.©2012 Central Desktop
Juggling so many  tools is a hassle.©2012 Central Desktop
You’re concerned  about the security  of your data.©2012 Central Desktop
the cloud          good, bad or ugly?©2012 Central Desktop
The state of business today  In board rooms, strategy meetings and management  offsites all across America, CEOs are decla...
©2012 Central Desktop
©2012 Central Desktop
The cloud is a                        tool, not a                        destination.©2012 Central Desktop
The cloud should   solve problems.©2012 Central Desktop
The cloud creates challengesfor the travel industry •     Easy online reservations reduce the need for       airline reser...
The cloud creates challengesfor the advertising industry •     By 2016, $77B will be spent on       interactive advertisin...
The cloud also                        provides new solutions.©2012 Central Desktop
The cloud creates challengesfor the travel industry •     Easy online reservations reduce the need for       airline reser...
The cloud creates challengesfor the advertising industry •     By 2016, $77B will be spent on       interactive advertisin...
The cloud changes everything©2012 Central Desktop
The cloud changes everything  •      It’s creating NEW PROBLEMS and NEW CHALLENGES  •      It’s DISRUPTING entire industri...
How can teams leverage  cloud collaboration?©2012 Central Desktop
Centralize everything.(Literally.)©2012 Central Desktop
Automate as much as possible.©2012 Central Desktop
Know what you know.©2012 Central Desktop
Get social.©2012 Central Desktop
The buck       will stop       everywhere.©2012 Central Desktop
collaboration          successes©2012 Central Desktop
What some of our customers    do with collaboration will    amaze and astound you!                        Awesome!        ...
Producing on-air and online TV show promos©2012 Central Desktop
Casting performers for      hundreds of shows      around the globe©2012 Central Desktop
Rebuilding collapsed gold   mines in South America©2012 Central Desktop
Managing event staging and   lighting for major pop stars   and rock bands©2012 Central Desktop
Managing Alzheimersclinical trials worldwide©2012 Central Desktop
Creating real-time,  pro baseball video  highlights©2012 Central Desktop
Keeping track of dairy cowinventory©2012 Central Desktop
Translatingfitnessprogrammaterials into10 languages©2012 Central Desktop
Bringing learning programsto children around the world©2012 Central Desktop
Researchinggenealogy andbuilding familytrees©2012 Central Desktop
a look into          the future©2012 Central Desktop
The future of team collaboration©2012 Central Desktop
Collaboration success…beyond the cloud                        The purpose                        A shared purpose         ...
Collaboration success…beyond the cloud                        The people                        Supporting,               ...
Collaboration success…beyond the cloud  The culture  Management sponsorship from the top  Champion support from the bottom...
Collaboration success…beyond the cloud                        The tools                        Must serve user needs      ...
What will                        YOU                        share today?©2012 Central Desktop
©2012 Central Desktop
Isaac Garcia, CEO | Central Desktop                        ceo@centraldesktop.com©2012 Central Desktop   626-689-4421
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Central desktop the future of team cloud collaboration

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  • The chaos on how most Marketer’s collaborate today with many disparate tools.
  • Information overflowToo many emailsUnknown versions/version control issues with people stepping on each otherGetting large files to vendors is a challenge when email doesn’t suffice.
  • Information overflowToo many emailsUnknown versions/version control issues with people stepping on each otherGetting large files to vendors is a challenge when email doesn’t suffice.
  • Your teams are struggling.Lots of pressure and they’re being expected to do more with less.Deliver under tight deadlines.
  • Project management, task assignments and accountability
  • You have a bunch of specialized tools each for a specific purpose. Gets difficult remembering where each file lives, remembering logins and passwords for all the tools, and it’s also costly to maintain subscriptions to all those tools. Nothing is centralized.
  • First, lets take a look at some reasons why NOT to take flight into the Cloud.[Read Slide]..and then employees scramble “to develop a strategy” or “buy some social software” or “to get into the Cloud.”This is silly. Its akin to building a solution that is looking for a problem.
  • Its akin to building a solution that is looking for a problem. A cloud strategy just for the sake of the cloud isn’t good enough. Just like “getting social” for social sake isn’t good enough.Today, these words are overused…. “Cloud” and “Social” have become empty cliches…..with everyone having a different understanding of what they mean.http://spacecollective.org/userdata/c5NcMf4e/1263651558/hands-free-cell-phone.jpgOrhttp://3.bp.blogspot.com/-7snEihuZDxQ/T8-bz4QfA1I/AAAAAAAACnM/CiBjo_i-u8U/s1600/Bridge-to-nowhere.jpgOrhttp://regex.info/i/JEF_027676_sm.jpg
  • ….talk about the silly Microsoft commercial “…to the cloud!”Don’t “go to the cloud” just for “sake of the cloud.”Think of the cloud as a tool. As a means to an end. Not as the destination.
  • The cloud enables solutions. It should solve specific problems.Here are two examples (travel and advertising)
  • To properly understand these words and to properly understand why the cloud matters…its important to step back and look at the industry and market trends that are driving the cloud.
  • To properly understand these words and to properly understand why the cloud matters…its important to step back and look at the industry and market trends that are driving the cloud.
  • The challenges within the travel and advertising industries were collateral damage to the early success of the Internet. “Conventional, non-cloud solutions” couldn’t fix these industries. These industries were forced to search for new solutions to solve these NEW problems.
  • In both examples…….the “shift to the cloud” was part of the solution. The technology in the cloud wasn’t the driving force to move to the cloud…..it was the need to solve a NEW business problem. The cloud presented a NEW solution to a NEW problem. It wasn’t an amorphous, “cloud strategy” that bore the final solutions – it was the need to solve very specific problems that pushed JetBlue to leverage cloud VOIP technology.
  • Knowledgebases
  • Every employee has the opportunity to contribute / distributed teams.Accountability for every employee – audit logs, task assignments, etc.
  • We believe that collaboration success goes beyond the cloud….beyond the tools. It goes without saying that without a purpose – collaboration is destined to fail. We’ve heard the many quotes, “without a plan, you plan to fail.” and “where there is no vision, the people will perish.” “We believe that every collaboration starts with a purpose…not with a tool.
  • Collaboration success also hinges on understanding HOW to collaborate with others.
  • Collaboration success depends heavily on the culture of the collaborators.
  • Of course the tools are important as well
  • Which brings us back to Central Desktop:At Central Desktop, we believe in “helping people work together in ways they never thought possible.”Its our company’s mission statement. Notice that, even as a cloud-based software company, our emphasis is not on the technology, it’s not about the cloud…it’s about the people. It’s about the people working together.
  • Central desktop the future of team cloud collaboration

    1. 1. THE FUTURE OF CLOUDCOLLABORATION FOR TEAMSEXPLORING THE NEEDS OFGROWING COMPANIESIsaac Garcia | CEO + co-founder | Central Desktop
    2. 2. About usIsaac GarciaCEO + co-founderCentral DesktopSocialBridge lets you• share files,• manage projects,• inspire ideas,• connect people and so much more….©2012 Central Desktop
    3. 3. Today’s agenda • Team collaboration challenges • The cloud: Good, bad or ugly? • How teams can collaborate in the cloud • Examples of team collaboration©2012 Central Desktop
    4. 4. Team collaboration challenges©2012 Central Desktop
    5. 5. How people collaborate today Emails Marketing director I can’t find CMO anything! What the hellAccount manager I want my Meetings do all of myProjects are agencies on the agencies do alllate. Stuff is same page! VP, major brand day?everywhere! Agencies must Phone work calls transparently FTP with me and my team. Traffic control Managing large DAMs files and projects is a Creative director nightmare! The feedback process is pure chaos. ©2012 Central Desktop
    6. 6. Files and emails are everywhere.©2012 Central Desktop
    7. 7. Your team isn’t always in one location.©2012 Central Desktop
    8. 8. Requests come Until across from all you get the business. to work And deadlines are aggressive.©2012 Central Desktop
    9. 9. It’s impossible to get people to do what they’re supposed to.©2012 Central Desktop
    10. 10. You’re constantly stalking people for approvals.©2012 Central Desktop
    11. 11. Juggling so many tools is a hassle.©2012 Central Desktop
    12. 12. You’re concerned about the security of your data.©2012 Central Desktop
    13. 13. the cloud good, bad or ugly?©2012 Central Desktop
    14. 14. The state of business today In board rooms, strategy meetings and management offsites all across America, CEOs are declaring: We need a mobile strategy. This company needs to be more social. 2013 is the year of the cloud for this company.©2012 Central Desktop
    15. 15. ©2012 Central Desktop
    16. 16. ©2012 Central Desktop
    17. 17. The cloud is a tool, not a destination.©2012 Central Desktop
    18. 18. The cloud should solve problems.©2012 Central Desktop
    19. 19. The cloud creates challengesfor the travel industry • Easy online reservations reduce the need for airline reservation agents • High cost of running call centers full of idle operators©2012 Central Desktop
    20. 20. The cloud creates challengesfor the advertising industry • By 2016, $77B will be spent on interactive advertising • Agencies are required to specialize in websites, microsites, social media, YouTube videos and mobile apps to meet client demands©2012 Central Desktop
    21. 21. The cloud also provides new solutions.©2012 Central Desktop
    22. 22. The cloud creates challengesfor the travel industry • Easy online reservations reduce the need for airline reservation agents • High cost of running call centers full of idle operators Cloud solution: At JetBlue (est. 1998), agents work from home – leveraging cloud VOIP technology to take phone reservations.©2012 Central Desktop
    23. 23. The cloud creates challengesfor the advertising industry • By 2016, $77B will be spent on interactive advertising • Agencies are required to specialize in websites, Cloud solution: Agencies leveraging cloud microsites,collaboration platforms to share, social media, YouTube videos and mobile assets review and approve digital apps to meet client demands©2012 Central Desktop
    24. 24. The cloud changes everything©2012 Central Desktop
    25. 25. The cloud changes everything • It’s creating NEW PROBLEMS and NEW CHALLENGES • It’s DISRUPTING entire industries • It’s forcing us to look to NEW solutions to meet the challenges in front of us • It’s changing HOW we work and interact with others • It’s changing WHERE we work and interact with one another • It’s changing WHAT we use to work with others©2012 Central Desktop
    26. 26. How can teams leverage cloud collaboration?©2012 Central Desktop
    27. 27. Centralize everything.(Literally.)©2012 Central Desktop
    28. 28. Automate as much as possible.©2012 Central Desktop
    29. 29. Know what you know.©2012 Central Desktop
    30. 30. Get social.©2012 Central Desktop
    31. 31. The buck will stop everywhere.©2012 Central Desktop
    32. 32. collaboration successes©2012 Central Desktop
    33. 33. What some of our customers do with collaboration will amaze and astound you! Awesome! Incredible! Wow! Whoa!©2012 Central Desktop
    34. 34. Producing on-air and online TV show promos©2012 Central Desktop
    35. 35. Casting performers for hundreds of shows around the globe©2012 Central Desktop
    36. 36. Rebuilding collapsed gold mines in South America©2012 Central Desktop
    37. 37. Managing event staging and lighting for major pop stars and rock bands©2012 Central Desktop
    38. 38. Managing Alzheimersclinical trials worldwide©2012 Central Desktop
    39. 39. Creating real-time, pro baseball video highlights©2012 Central Desktop
    40. 40. Keeping track of dairy cowinventory©2012 Central Desktop
    41. 41. Translatingfitnessprogrammaterials into10 languages©2012 Central Desktop
    42. 42. Bringing learning programsto children around the world©2012 Central Desktop
    43. 43. Researchinggenealogy andbuilding familytrees©2012 Central Desktop
    44. 44. a look into the future©2012 Central Desktop
    45. 45. The future of team collaboration©2012 Central Desktop
    46. 46. Collaboration success…beyond the cloud The purpose A shared purpose A mission Greater good©2012 Central Desktop
    47. 47. Collaboration success…beyond the cloud The people Supporting, educating and understanding them©2012 Central Desktop
    48. 48. Collaboration success…beyond the cloud The culture Management sponsorship from the top Champion support from the bottom Transparency©2012 Central Desktop
    49. 49. Collaboration success…beyond the cloud The tools Must serve user needs Must be progressive Must be adaptable©2012 Central Desktop
    50. 50. What will YOU share today?©2012 Central Desktop
    51. 51. ©2012 Central Desktop
    52. 52. Isaac Garcia, CEO | Central Desktop ceo@centraldesktop.com©2012 Central Desktop 626-689-4421

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