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MarCom Objectives Worksheet

         Goal                Target Audience   Ideal Response            Response KPIs            Timeframe                    Marcomm Objective


                                                                                                                      To inform members of new services offerings
                                               Members visit the new
To create awareness of the                                             50% of members visit the                       provided by our company, so that at least half our
                                 Members        "Services" page on                                End of Q4 2012
new "Services" page                                                      new "Services" page.                         members visit the new “Services” page on our
                                                     website.
                                                                                                                      website by the end of Q4 2012.




                                               Members visit a new       25% increase in the                          To create awareness of new content that has
To inform of new content
                                               content page on the      number of new content                         been added to the website, so that members
that has been added to the       Members                                                          End of Q1 2013
                                                website and click      downloads conducted by                         download 25% more new content by the end of Q1
website
                                                   "Download"                members.                                 2013.
Marcomm objectives worksheet

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Marcomm objectives worksheet

  • 1. MarCom Objectives Worksheet Goal Target Audience Ideal Response Response KPIs Timeframe Marcomm Objective To inform members of new services offerings Members visit the new To create awareness of the 50% of members visit the provided by our company, so that at least half our Members "Services" page on End of Q4 2012 new "Services" page new "Services" page. members visit the new “Services” page on our website. website by the end of Q4 2012. Members visit a new 25% increase in the To create awareness of new content that has To inform of new content content page on the number of new content been added to the website, so that members that has been added to the Members End of Q1 2013 website and click downloads conducted by download 25% more new content by the end of Q1 website "Download" members. 2013.