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Marcomm objectives worksheet
1. MarCom Objectives Worksheet
Goal Target Audience Ideal Response Response KPIs Timeframe Marcomm Objective
To inform members of new services offerings
Members visit the new
To create awareness of the 50% of members visit the provided by our company, so that at least half our
Members "Services" page on End of Q4 2012
new "Services" page new "Services" page. members visit the new “Services” page on our
website.
website by the end of Q4 2012.
Members visit a new 25% increase in the To create awareness of new content that has
To inform of new content
content page on the number of new content been added to the website, so that members
that has been added to the Members End of Q1 2013
website and click downloads conducted by download 25% more new content by the end of Q1
website
"Download" members. 2013.