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Georgia
- 1. Republic of Georgia TeamRepublic of Georgia Stella Wang 4: Candice Chen, Dely Keza, Rachel Qin,
- 2. Georgia 4.5 million 705.9 Gel per month =$422.6 Country Profile
- 3. Mobile Industry and Competitors Situation Analysis
- 4. Collaborators 2011: Civil Georgia Situation Analysis
- 5. Customers Insights Limited household income Prepaid card Financial barrier to healthcare service High Cardiovascular mortality and morbidity rate Unhealthy lifestyle Situation Analysis
- 6. The solution is “RASDEC with a medical Control of physical well built-in app” being at a lower cost RASDE C Doctor in Your Pocket Needs & Solution
- 7. - Want to improve health at an affordable cost - Not enough knowledge of keeping a healthy lifestyle - A limited budget for health care services - Do care about their and their family’s health condition A user-friendly resource tool to empower consumers to lead a better life at an affordable price. Target Audience, Differentiation & Positioning
- 8. Healthier lifestyle Doctor in Your Pocket Ingredient Brand
- 9. Objectives RASDEC რაsდვებგ Doctor in Your Pocket Marketing Plan
- 10. “Be In Control. Be Healthy” Campaign Pre- campaign Campaign Post- campaign Doctor in Your 1st Month 3rd Month Pocket 9th Month Rasdec Launch 6th Month Testing BTL Marketing CRM Marketing Traditional Marketing Marketing Plan
- 11. Distribution
- 12. BTL Strategies
- 13. Message Use Easy to Doctor in Hea Your Pocket lthi er Message & Ads
- 14. TV Ads 94% Independent Imedi Rating Ad1 Ad2 Ad3 Be in Control. Be Healthy Doctor in Doctor in Doctor in Your Your Your Pocket Pocket Pocket 3 months Message & Ads
- 15. Radio 3 months from launch date Rural People 60% სერვისის დღიური საფასური - 5 თეთრი სერვისის განახლება მოხდება ყოველდღე. თუ მომსახურების Message & Ads
- 16. Event • 1 month after the launch SMS-ის სტანდარტული ფასი . სერვისის დღიური საფასური - 5 თეთრი სერვისის განახლება მოხდება ყოველდღე. თუ მომსახურების Message & Ads
- 17. Doctor in Your Pocket Tbilisi Kutaisi Rastavi 40% Batumi Doctor in Your Pocket Manage Brand
- 18. Chat 13 /month Discuss Doctor in Your 78 = free month service Comment Pocket CSR Programs
- 19. Thank you
Editor's Notes
- Three main cellphone carriers: Magticom, Geocell and Beeline Market Share in 2010 In terms of media consumption, television and radio are the major sources of information for Georgians Newspaper Readership is low Underdeveloped Infrastructure: low internet penetration + poor postal office service no direct marketing
- Prefer prepaid card Financial barrier to health care service High Cardiovascular mortality and morbidity rate Unhealthy lifestyle Lack of medical knowledge
- http://www.zcool.com.cn/gfx/ZMTgwNzE2.html http://www.zcool.com.cn/gfx/ZMjEzNzcy.html რაsდვებგ