This document summarizes a business plan to combine two outlets at a hotel in Bangkok, Thailand into a single 24-hour Japanese bistro and restaurant concept. In 2012, the two outlets (a restaurant and bar) lost a combined 7 million baht compared to budget. The plan aims to achieve the combined budget for the outlets, create an iconic venue, and match the hotel's guest demographics with a Japanese concept serving breakfast, business meals, high tea, dinner and late night supper. Pricing, staffing, competitors and reasons for success are also outlined.

1. Kacho 24 Hrs Bistro & Restaurant
Business Plan

2. 2012 Facts 1/3
• Only 2 Outlets in the hotel has made a Lost in 2012.
– Sundowner Bar
– Kacho restaurant
Profit Profit
Budget Actual Variance Budget Actual P&L
2012 2012 2012 2012 Variance
Kacho 13.5 M B 8.8 M B (-)4.8MB 1.8MB (-)1.9MB (-)3.8M B
Sundowner 2.9 M B 3.6 M B (+)0.7MB 2.1MB (-)1.2MB (-) 3.3MB
Total 16.4 MB 12.4 MB (-)4MB 3.9MB (-)3.1MB (-)7.1 MB
A VARIANCE OF MORE THAN 7 M BAHT IN 2012

3. 2012 Facts 2/3
– A VARIANCE OF MORE THAN 7 Million BAHT IN
2012
– Did bring down by 6% the F&B profit bottom line
– This a huge opportunity to switch the overall P&L

4. 2012 Facts 3/3
• The Hotel beverage revenue hasn’t achieved the 2012
budget compare to the Food part who did quite well:
Budget 2012 Actual 2012 Variance
Food revenue 270 M 294 M (+)24 M
Beverage
revenue 30.6 M 30.3M (-)5.3 M

5. 2013 Objectives
• To Combine the 2 outlets to create an iconic venue in
Town at the 37th floor
• Achieve the combined Budget for both outlets
• Create a concept who match our in house guests Market
Mix.

6. F&B Objectives
• To develop an unique food & beverage concept to
ensure that Imperial Queen’s Park Hotel becomes the
“talk of the town” for ingenuity, creativity and flair within
the city of Bangkok based on 2 main Targets:In house –
• Japanese Business Men:
• Formal Breakfast
• Business Meal & meetings package
• Leisure & trendy evening concept
• Bangkokien in need to of Late supper in a trendy 5 star
atmosphere .

7. General Food Concept
• Open Kacho restaurant for 24 Hrs:
– Kacho executive Japanese breakfast served from
4 AM to 11 AM
– Japanese all day Business Luncheon
– Japanese High tea and meeting package
– Dinner A la carte service from 6 PM to 12 AM
– Later Supper from 12 AM to 4 AM

8. General Food Concept
• Japanese breakfast set 朝定食 （ASA TEISYOKU)
- Healthy and lets charge energy for new day to start!
The traditional Japanese breakfast consists of steamed rice, miso soup,
pickles , raw egg and dried seaweed are often served. the raw egg is
beaten in a small bowl and poured on the hot rice to make golden
colored . whilst the green tea is often served as well

9. General Food Concept
• Japanese style snacks おつまみ （OTSUMAMI)
- Enjoy with sake, beer, wine and cocktails
- Healthy and fresh ingredients from Japanese Kitchen
- Easy to bite and good to share with companies

10. General Food Concept
• Late night Supper 夜食 （YASYOKU)
- Hot noodle soup, Rice soup and Rice ball for late
night supper
- Not heavy and quick meal before going home or bed
after long day work or parties

11. Atmosphere-Entertainment
• One core component of Kacho 24 Hrs Bistro & Restaurant shall be its
chill urban & Asian tunes. Local DJ’s shall be sourced to provide the
original soundtrack for Kacho B & R and their music shall be amplified
through the outlet during the day via CD and quality sound system
• Monday through Wednesday will continue the CD music entertainment
option.
• Thursday through Sunday nights become the true time for the urban
executive. The city’s up-coming DJ’s will have a new venue to spin
their tracks and in house guests and City patrons to enjoy the Rooftop
view and chill out atmosphere

12. Pricing
• Pricing shall be kept moderate to ensure that Kacho B & R
is able to attract a younger middle management level
clientele who have a semi-disposable income. Exclusivity
will be sought from selected beer, wine and spirit suppliers
to ensure the best wholesale prices are received and the
savings passed on to the consumer. Final pricing will
depend though on the costing of the menu.
– Estimated snacks and starters to be
priced between 120 to 240THB
– Estimated Main course and grill items to be
priced less than 600THB
– Standard beers and house pour to be
100 to 180THB range
– Cocktails to begin from 160THB

13. Competitors
• Kacho Bistro & Restaurant in itself will
be a unique concept to Bangkok and
will therefore have no immediate
competitors. Despite this, Kacho B & R
will be competing for a similar market
that would currently frequent The
Landmark soi 3 and the Rex Hotel soi
42. The 2 only “international” venue to
offer international food after 11 PM in
the downtown area.
• The only “ similar” Japanese Bistro in
town is “ IN THE MOOD FOR LOVE
SUHI BAR & BISTRO at Soi 36. It as
been the talk of the town for 2 years
and a second branch has opened in
Ekkamai in November 2012

14. Recruitment
• No recruitment will be needed as we will be using the
manning of both outlets combined:
• Khun Parin, Ast Manager at Sundowner Bar has been an
excellent employee since she joined from Marriot a Year
Ago,
• The Assistant F&B position is still vacant and will give us
the opportunity to recruit the Manager needed for Late
at night Operation.
• Yuri San our Japanese F&B Sales Manager will be the
perfect person to up sell our iconic F&B concept
• Kevin, a French Management trainee as been recruited
and will be focus on the outlet promotion online for the
coming 6 months.

15. Why are we going to succeed:
• Great rooftop location and beautiful outlet
• 40% of our In house guests are Japanese
• No extra cost for the projects
• No direct competitors in the area
• Unique concept in town
• F&B Management team ready for the opening (Sales
MGR, Social Media Manager…)
Thank you