details of two largest running company's patanjali & McDonald's

1. Collected & presented by:
KaranHariya
DeepvanshiGupta
MantashaAnsari
Shrutishingre
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2. Company Profile
◼ Name:‐ PatanjaliAyurvedaPvt.
◼ Company type:‐UnlistedPublicCompany
◼ Category:‐CompanyLtdByShares
◼ Sub Category:‐IndianNon‐Govt.Co.
◼ IndustryType:‐Manufacturing(FMCG)
◼ AuthorisedCapital:‐INR5000.00Lakhs
◼ Board Of Directors: 7Members
◼ Head Director:‐MuktaNand
◼ ManagingDirector:‐AcharyaBalakrishna

3. INTRODUCTION
◼ WeallknowthatBabaRamdevAyurvedicproductshasgot
tremendousresponsefromthepeopleandithadstoodupto the
people’sexpectationinbothqualitywiseandcostwise.
◼ PatanjaliAyurvedicproductswhichweusedtogetonlyin patanjali
Ayurvedicstoreslocatedinrarecitiesfewmonths agogotavailable
intoeverytowntoday.

4. Promotion
Patanjali Ayurved goes with
the Slogan “Prakriti ka
Ashirwad”. Well, Patanjali
Ayurved has acquired
popularity among people
because of the globally
recognized Yoga Guru, Baba
Ramdev.
Marketing mix
Place
Patanjali Ayurved is now
in neighboring countries
like Nepal. Patanjali has a
manufacturing unit in
Nepal. Patanjali also
imports herbs from
Himalayas in Nepal
Pricing
a) Use of Natural
Ingredients and Ayurved
b)Pricing plays an
extremely important role
in putting Patanjali
Ayurved ahead of its
fierce competitors.
Products
Baba Ramdev is constantly
pushing Indian people to start
using Indian brands and save the
economical growth of the
company

5. Products

6. Vision & Mission :
Vision
1. To be a top Ayurveda company among all MNC’s
2. To Re‐introduce the Indian Ayurveda
3. To work for the welfare of Humanity
4. To reinvent our traditional knowledge of Yoga and Ayurveda
Mission
1. To reach the great heights
2. To produce good quality products at cheaper rates
3. To introduce Indian Ayurveda to this modern world
4. To crack the maximum market share

7. Why to choose Patanjali ?
◼ NaturalInNature
◼ GoodQualitycumMaximumQuantity
◼ NoNegativeEffects
◼ BettercumPositiveResults
◼ CheaperPricesasComparedToOther
◼ AyurvedicProducts

8. Achievements &
Future Plansand Goals
Achievements
◼ GiantFMCGinOnly5Years
◼ Accomplished“Make In IndiaConcept”
◼ HighestTurnoverCumProfit (2007‐250croresand 20152,215crores)
FuturePlansandGoals
◼ Theywanttoachieve10,000crorebusiness
◼ Toexpandthebusinessattheglobalmarketinnext5years
◼ PlanningtoopenitsoutletsatRailwayStationsandAirports

10. ◼ McDonald’sisthe2nd
largest world’s
leading food service retailer with
morethan30,000restaurantsin119
countriesserving47millioncustomers each
day.
◼ Foundedintheunitedstatesin1940, the
companybeganasabarbecue restaurant
operatedbytwobrothers Richard and
Maurice McDonald.
◼ McDonald’sprimarilysellshamburgers,
cheeseburgers,chicken, Frenchfries, soft
drinks,milkshakes,salads, Desserts,coffee,
breakfast,wraps… andmanymore.
INTRODUCTION

11. LOGO:
➢ T h e Golden Arches are
the symbol of McDonald's, the
global fast-food restaurant chain.
➢ Originally, real arches were part of
the restaurant design.
➢ T h e y were incorporated into the
chain's logo in 1962,
➢ which resembled a stylized
restaurant, a n d in the current
Golden Arches logo, introduced
1968, resembling an "M" for
"McDonald's".

12. FACTS :
◼ McDonaldsopensanewrestaurantinevery14.5hours.
◼ McDonald’srestaurantsfeed68millionpeopleeveryday.
That’smorethantheentirepopulationoftheU.K.
◼ McDonald’susedtosellpizzainthe70’s.
◼ PeoplewhocannotaffordtoliveinahouseinHongKongand Japan
takeadvantageofMc’Donalds“doorsarealwaysopen” policyandlivein
theirrestaurants.Theyareknownas McRefugees.

13. MARKETING MIX:
PRODUCT
InIndiaMcDonaldshas a
diversifiedproduct range
focusingmoreon the
vegeterianproducts as
mostconsumersin India
areprimarily vegeterian.
PRICE
InIndiaMcDonalds
classifiesitsproducts
into2catogories namely
thebranded affordability
(BA)and brandedcore
value products(BCV)
PLACE
McDonaldsoutletsare
veryevenlyspread
throughoutthecities
makingthemvery
accessible.
PROMOTION
At McDonaldsthe prime
focusison targeting
children.In happymeals
toowhich aretargetedat
children smalltoysare
given alongwiththemeal.

14. CONCLUSION:
◼ Goodperformanceinfastfoodindustry
◼ Longreputationforstrongmarketingcampaigns.
◼ Mustchangetoadaptnewenvironment.
◼ Havemoreinnovationandcreativestrategy.

15. THANKYOU!