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Institute Of Management Studies
Guidd BY:-
PROF. ASHISH BHARTWAL
SUB: ORGANIZATIONAL BEHAVIOR
RATAN TATA
An Inspirational Leader
INTRODUCTION
Ratan Naval Tata (Born on Dec. 28, 1937 in Mumbai) is the
present chairman of the group, indias largest conglomerate
founded by Jamshed ji Tata and consolidated and expanded by
later generations of his family.
EARLY LIFE AND EDUCATION
Ratan Tata born to Naval Tata and Soonoo Commisariat in
the Tata family, a prominent family belonging to the Parsi
community. Ratan is the great-grandson of Tata group
founder Jamsedji Tata. After his parents separated in 1944, he
was brought up by his grandmother Lady Navajbai and did his
schooling in Mumbai from Campion School. Later, he enrolled
in Cornell University, where he earned a B.S
in architecture with structural engineering in 1962, and has also
completed the Advanced Management Program at Harvard
Business School.
CAREER
In 1971, Ratan Tata was appointed the director in-charge of the
nation radio and electronics company Ltd. (Nelco), a company
that was in dire financial difficulty. Ratan Tata suggested that
company should invest in developing high technology products,
rather than in consumer electronics. J.R.D. was reluctant due to
the historical financial performance of Nelco which had never
even paid regular dividends. Further Nelco had 2% market share
in consumer electronics market and a loss margin of 40% of
sales when Ratan Tata took over. Nonetheless J.R.D. followed
Ratan’s suggestions.
In 1981 Ratan Tata was named director of Tata industries, the
group’s other holding company, where he became responsible
for transforming it into the group’s strategy think-tank and a
promoter of new ventures in high technology businesses.
In 1991 he took over as group chairman from J.R.D. Tata, pushing
out the old guard and ushering in younger managers. Since
then, he has been instrumental in reshaping the fortunes of the
Tata groups, which today has the largest market capitalization of
any business house on the indian stock market.
Under Ratan Tata’s guidance, Tata Consultancy services (TCS)
went public and Tata motors was listed on the new York stock
exchange. Tata motors introduced his brain child, the Tata
Indica.
On January 31, 2007, under chairmanship of Ratan Tata, Tata
sons successfully acquired Corus groups, an anglo-dutch steel
and aluminum producer. With the acquisition, Ratan Tata
became a celebrated personality in indian business culture. The
merger created the fifth largest steel producing intity in the
world.
On march 26, 2008, Tata motors under Ratan Tata, bought
Jaguar and land Rover from Ford motor company for $2.3
billion.
TATA NANO CAR 2008
 Ratan Tata’s dream was to
manufacture a car costing Rs. 1
lacs (US $2000). He realized his
dream by launching Nano in new
Delhi auto expo on January 10,
2008. three models of the Tata
Nano were announced and Ratan
Tata delivered on his
commitment to developing a car
costing only Rs. 1 Lac, adding that
a “promise is a promise “ referring
to his earlier promise to deliver
this car at the said cost.
TATA BUSINESS EXCELLENCE
MODEL
“The true objective of setting these criteria was never meant to
be merely to use them as an assessment for an award, but more
importantly, to utilize them for an institutionalized approach to
derive performance and attain higher levels of efficiency in
everything that a corporate entity does”.
Mr. Ratan Tata
LEADERSHIP
Leadership is the ability to influence a group toward the
achievement of goals.
Leadership is fundamentally the ability to form and mould the
attitudes and behavior of other individuals, whether in formal or
informal situation.
Leadership is a process of influencing other individuals to
mobilize and direct their efforts towards certain goals, and to
accomplish these goals through them.
MOTIVATION
Motivation is an inner driving force that activate our moves.
Motivation is a movement towards balance.
Motivation is initiated by need and ends with need satisfaction.
Motivation is a hypothetical process inferred from observations of
changes.
Ratantata1 110410165832-phpapp01

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Ratantata1 110410165832-phpapp01

  • 1. Institute Of Management Studies Guidd BY:- PROF. ASHISH BHARTWAL SUB: ORGANIZATIONAL BEHAVIOR
  • 3. INTRODUCTION Ratan Naval Tata (Born on Dec. 28, 1937 in Mumbai) is the present chairman of the group, indias largest conglomerate founded by Jamshed ji Tata and consolidated and expanded by later generations of his family.
  • 4. EARLY LIFE AND EDUCATION Ratan Tata born to Naval Tata and Soonoo Commisariat in the Tata family, a prominent family belonging to the Parsi community. Ratan is the great-grandson of Tata group founder Jamsedji Tata. After his parents separated in 1944, he was brought up by his grandmother Lady Navajbai and did his schooling in Mumbai from Campion School. Later, he enrolled in Cornell University, where he earned a B.S in architecture with structural engineering in 1962, and has also completed the Advanced Management Program at Harvard Business School.
  • 5. CAREER In 1971, Ratan Tata was appointed the director in-charge of the nation radio and electronics company Ltd. (Nelco), a company that was in dire financial difficulty. Ratan Tata suggested that company should invest in developing high technology products, rather than in consumer electronics. J.R.D. was reluctant due to the historical financial performance of Nelco which had never even paid regular dividends. Further Nelco had 2% market share in consumer electronics market and a loss margin of 40% of sales when Ratan Tata took over. Nonetheless J.R.D. followed Ratan’s suggestions.
  • 6. In 1981 Ratan Tata was named director of Tata industries, the group’s other holding company, where he became responsible for transforming it into the group’s strategy think-tank and a promoter of new ventures in high technology businesses. In 1991 he took over as group chairman from J.R.D. Tata, pushing out the old guard and ushering in younger managers. Since then, he has been instrumental in reshaping the fortunes of the Tata groups, which today has the largest market capitalization of any business house on the indian stock market.
  • 7. Under Ratan Tata’s guidance, Tata Consultancy services (TCS) went public and Tata motors was listed on the new York stock exchange. Tata motors introduced his brain child, the Tata Indica. On January 31, 2007, under chairmanship of Ratan Tata, Tata sons successfully acquired Corus groups, an anglo-dutch steel and aluminum producer. With the acquisition, Ratan Tata became a celebrated personality in indian business culture. The merger created the fifth largest steel producing intity in the world. On march 26, 2008, Tata motors under Ratan Tata, bought Jaguar and land Rover from Ford motor company for $2.3 billion.
  • 8. TATA NANO CAR 2008  Ratan Tata’s dream was to manufacture a car costing Rs. 1 lacs (US $2000). He realized his dream by launching Nano in new Delhi auto expo on January 10, 2008. three models of the Tata Nano were announced and Ratan Tata delivered on his commitment to developing a car costing only Rs. 1 Lac, adding that a “promise is a promise “ referring to his earlier promise to deliver this car at the said cost.
  • 9. TATA BUSINESS EXCELLENCE MODEL “The true objective of setting these criteria was never meant to be merely to use them as an assessment for an award, but more importantly, to utilize them for an institutionalized approach to derive performance and attain higher levels of efficiency in everything that a corporate entity does”. Mr. Ratan Tata
  • 10. LEADERSHIP Leadership is the ability to influence a group toward the achievement of goals. Leadership is fundamentally the ability to form and mould the attitudes and behavior of other individuals, whether in formal or informal situation. Leadership is a process of influencing other individuals to mobilize and direct their efforts towards certain goals, and to accomplish these goals through them.
  • 11. MOTIVATION Motivation is an inner driving force that activate our moves. Motivation is a movement towards balance. Motivation is initiated by need and ends with need satisfaction. Motivation is a hypothetical process inferred from observations of changes.