A collaboration with an Iranian media producer to cross-promote the “Reverse the Wave” Subvertisement and the one-year anniversary of the 2009 Election Protests in Iran. Promoted on social media, the guerilla projections in London were mounted on the Iranian Embassy, the UK Department of Trade and Industry and in a residential neighborhood with a high population of Iranian immigrants. Operation Video Tag was further developed for the Liverpool Biennial. By hiring a mobile advertising van to create a greater street presence the campaign moved around the city, projecting at strategic locations during the opening and closing nights of the Biennial. Once again social media proved invaluable in letting the Biennial audience know about our presence and whereabouts.

1. PROJECT: OPERATION VIDEO TAG- PROMOTION FOR “REVERSE THE WAVE”
EXPERIENTIAL DESIGN DEENA DeNARO DESIGN
BEING UNABLE TO RAISE ENOUGH FUNDS IN TIME TO PROJECT REVERSE THE
WAVE AT THE MOFILM/CANNES LIONS TV ADVERTISING AWARDS CEREMONY,
I TEAMED UP WITH AN IRANIAN MEDIA PRODUCER TO MOUNT GUERILLA
PROJECTIONS ON THE IRANIAN EMBASSY (above left) AND THE
UK DEPARTMENT OF TRADE & INDUSTRY (above right) TO COMMEMORATE THE
ONE-YEAR ANNIVERSARY OF THE 2009 IRANIAN ELECTION PROTESTS.
USING FACEBOOK, TWITTER AND THE REVERSE THE WAVE BLOG SITE TO LET
PEOPLE KNOW WHERE WE WERE PROJECTING, THE RESPONSE WAS INCREDIBLE.
ONE PERSON TWEETED:
“SEEING NEDA’S IMAGE 2 STORIES TALL WAS SIMPLY AMAZING!”

2. PROJECT: OPERATION VIDEO TAG- PROMOTION FOR “REVERSE THE WAVE”
EXPERIENTIAL DESIGN DEENA DeNARO DESIGN
OPERATION VIDEO TAG WAS FURTHER DEVELOPED FOR THE 2010 LIVERPOOL BIENNIAL. BY HIRING A
MOBILE ADVERTISING VAN TO CREATE A GREATER STREET PRESENCE, WE DROVE AROUND THE CITY
AND PROJECTED AT STRATEGIC LOCATIONS DURING THE OPENING AND CLOSING NIGHTS OF THE
LIVERPOOL BIENNIAL.
ONCE AGAIN, TWITTER PROVED INVALUABLE IN LETTING THE BIENNIAL AUDIENCE KNOW ABOUT OUR
PRESENCE. MANY PEOPLE EMERGED FROM THE MASSIVE WAREHOUSE AFTER-PARTY TELLING US THAT THEY
CAME TO SEE US BECAUSE THEY HAD HEARD OF ABOUT US THROUGH OTHER’S TWEETS.
CROWD RESPONSES RAN THE GAMUT FROM A YOUNG WOMEN COMMENTING THAT OUR MOBILE
PROJECTION VEHICLE RESEMBLED THE “POPE-MOBILE” TO A MAN DESTROYING HIS NOKIA MOBILE PHONE
BEFORE OUR CAMERAS IN SOLIDARITY.