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The Survival 
OUR FILM IS CALLED ‘THE SURVIVAL’ AS IT IS A RACE FOR THE LIFE'S OF TWO 
WOMEN. WE THOUGHT THIS WAS A SUITABLE TITLE AS IT EXPLAINS THERE IS 
SOMEONE WHO NEEDS TO SURVIVE BUT DOESN’T GIVE TOO MUCH AWAY.
Will Smith Staring as Chris 
Edward. 
A middle-class man who has fell 
ill with a life threatening disease 
with only a few weeks to live. Will 
Smith is suitable for this character 
as he is a famous actor which 
will make the film more popular, 
also he has a lot of experience in 
dramas and family tv such as 
The Pursuit Of Happyness’ ,which 
Jaden Smith also starred in. He is 
an emotional actor therefore will 
be perfect for this role. 
Jaden Smith starring as Liam 
Edward. Son of Chris and Sarah. 
He is a strong independent boy 
who will do anything to save his 
father. We chose Jaden as he is 
Will Smith’s son in real life so the 
love between them will be 
shown in greater depth as they 
can relate it to real life. He is 
suitable for this character as in 
‘Pursuit Of Happyness’ he had 
to follow his father and remain 
calm in many difficult situations 
but also showed emotion and 
understanding to the situation 
which would be perfect for this 
film. 
Halle Berry starring as Sarah Edward, a 
powerful loving wife of Chris. She is 
confident she will be able to save he 
husband but doesn’t expect the 
unexpected. We chose Halle Berry as 
she has starred in films such as James 
Bond so is exceptional in action which 
this film has some off but also is a skilled 
actress which would fit the role perfect 
as she is strong minded. As she was in 
‘X-men’ also this shows action and 
being in difficult situations she is used 
to. This is pefect for our film as the 
experience will make it better acting.
Liam Neeson starring as 
Michael Davies, a poor 
working class man who 
provides for his family. 
However as his wife is getting 
more ill he has to take a step 
back and go travelling with his 
daughter for the cure. He is an 
ex army cadet who knows the 
ins and outs of the area but 
doesn’t know how to be a 
team worker, which comes 
clear as he is faces with 
difficult decisions. Liam is good 
for this role as we want him to 
be like he was in ‘Taken’; 
Defensive yet independent. He 
works well with action. His 
character poses like a caring 
father and husband but is 
interested in anything where 
money is involved. 
Rose Byrne starring as 
Elizabeth Davies. 
When Elizabeth is diagnosed 
with a rare disease she has to 
drop out of work, as the 
family's finance gets worse 
the stress causes Rose to 
almost die, with no other 
option to save her but get 
the treatment she is left at 
home. She is a caring wife 
and mother. Rose will be 
perfect for this role as, like in 
‘Insidious 2’, she has been in 
thrillers were family issues 
have been an extreme 
drama. 
Jennifer Lawrence starring as Daisy 
Davies. Daisy is in College and an A 
grade student. She is very smart and 
devotes most her time to studying. As an 
unlikely practical person when she has 
to go on this journey she has to transform 
herself. In the ‘Hunger Games’ Jennifer 
was emotional, caring and a strong 
fighter that uses initiative. In this film she 
would slowly find these traits again and 
become the leader of her family.
Target audience 
 Our BBFC for he film is 12A so it will bring in a big income as all ages 
can watch it. They’re will be a mixture of suitable violence and 
drama. 
 The cast has lots of big names which with their individual fans, it will 
draw a lot of attention. 
 Although it is a 12A it isn’t just aimed at this audience but hopefully 
other audiences such as teenagers and adults as it doesn’t contain 
‘childish’ nature.
Interest for audience 
• For our first scene it will show the farther of one family (Chris Edward) 
and the son of the same family (Liam Edward) exploring the dark 
gloomy woods. 
• This will create an interest for the audience as they are unaware as 
to why the family is trekking through the woods. 
• They would be asking them selves questions like who are they? What 
are they doing there? What is going to happen?
Storyline 
 Two families are suffering as a mother from one and a farther from 
the other are both suffering with the same life threating illness but 
there is only one cure in the entire world. Both families have to go on 
a trek of life in order to find this cure. The first family consists of a 
mother (Sarah Edward) and a son (Liam Edward) whilst the second 
family consists of a mother (Elizabeth Davies) and a daughter (Daisy 
Davies). 
 Both families come across each other eventually but what they 
don’t is realise that there is only one cure in the whole world so will 
have to battle it out in order to save their loved ones.
Theme 
 Love for each family members 
 Rivalry between both families 
to get the cue for one father and one mother 
 Davies father has money issues so has to find or earn money to pay 
for the cure 
 Drama of a death to one of the family members.
Setting 
 gloomy forest 
 Noises of animals/ insects 
 smell of rotten vegetation 
 Can feel the mist and fog on their skin 
 Past deaths from the disease in the forest and is a risk of catching it 
but very slim chance. 
 Certain areas in the forest are booby trapped. 
 Each family have only two path ways to pick from one takes them 
to death and one takes them to the cure
Uses of marketing we will use: 
 Buses-You can create large blow ups of the film you are advertising, you 
can also include creative techniques to engage the audience with 
maybe a funny, interesting advertisement that the audience will maybe 
talk about to their friends and family that will increase the amount of 
people the advertisement method is reaching. 
 Posters- you can advertise on walls near the cinema you can place 
vibrant, eye catching posters that would stick in the audiences mind 
and if they like the look of the poster they will be more likely to watch 
the movie, also this is a cheap and effective way to promote the movie. 
 Cinema-You can advertise to your target audience by showing it at the 
same film certificate before another film in the cinema with a trailer. 
 Billboards-They are used to catch peoples eyes and also create a 
memorable impression very quickly also people will see them while 
driving and they will usually be bored and this could make them start 
thinking about the film

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Family Survival Race for Life-Saving Cure

  • 1. The Survival OUR FILM IS CALLED ‘THE SURVIVAL’ AS IT IS A RACE FOR THE LIFE'S OF TWO WOMEN. WE THOUGHT THIS WAS A SUITABLE TITLE AS IT EXPLAINS THERE IS SOMEONE WHO NEEDS TO SURVIVE BUT DOESN’T GIVE TOO MUCH AWAY.
  • 2. Will Smith Staring as Chris Edward. A middle-class man who has fell ill with a life threatening disease with only a few weeks to live. Will Smith is suitable for this character as he is a famous actor which will make the film more popular, also he has a lot of experience in dramas and family tv such as The Pursuit Of Happyness’ ,which Jaden Smith also starred in. He is an emotional actor therefore will be perfect for this role. Jaden Smith starring as Liam Edward. Son of Chris and Sarah. He is a strong independent boy who will do anything to save his father. We chose Jaden as he is Will Smith’s son in real life so the love between them will be shown in greater depth as they can relate it to real life. He is suitable for this character as in ‘Pursuit Of Happyness’ he had to follow his father and remain calm in many difficult situations but also showed emotion and understanding to the situation which would be perfect for this film. Halle Berry starring as Sarah Edward, a powerful loving wife of Chris. She is confident she will be able to save he husband but doesn’t expect the unexpected. We chose Halle Berry as she has starred in films such as James Bond so is exceptional in action which this film has some off but also is a skilled actress which would fit the role perfect as she is strong minded. As she was in ‘X-men’ also this shows action and being in difficult situations she is used to. This is pefect for our film as the experience will make it better acting.
  • 3. Liam Neeson starring as Michael Davies, a poor working class man who provides for his family. However as his wife is getting more ill he has to take a step back and go travelling with his daughter for the cure. He is an ex army cadet who knows the ins and outs of the area but doesn’t know how to be a team worker, which comes clear as he is faces with difficult decisions. Liam is good for this role as we want him to be like he was in ‘Taken’; Defensive yet independent. He works well with action. His character poses like a caring father and husband but is interested in anything where money is involved. Rose Byrne starring as Elizabeth Davies. When Elizabeth is diagnosed with a rare disease she has to drop out of work, as the family's finance gets worse the stress causes Rose to almost die, with no other option to save her but get the treatment she is left at home. She is a caring wife and mother. Rose will be perfect for this role as, like in ‘Insidious 2’, she has been in thrillers were family issues have been an extreme drama. Jennifer Lawrence starring as Daisy Davies. Daisy is in College and an A grade student. She is very smart and devotes most her time to studying. As an unlikely practical person when she has to go on this journey she has to transform herself. In the ‘Hunger Games’ Jennifer was emotional, caring and a strong fighter that uses initiative. In this film she would slowly find these traits again and become the leader of her family.
  • 4. Target audience  Our BBFC for he film is 12A so it will bring in a big income as all ages can watch it. They’re will be a mixture of suitable violence and drama.  The cast has lots of big names which with their individual fans, it will draw a lot of attention.  Although it is a 12A it isn’t just aimed at this audience but hopefully other audiences such as teenagers and adults as it doesn’t contain ‘childish’ nature.
  • 5. Interest for audience • For our first scene it will show the farther of one family (Chris Edward) and the son of the same family (Liam Edward) exploring the dark gloomy woods. • This will create an interest for the audience as they are unaware as to why the family is trekking through the woods. • They would be asking them selves questions like who are they? What are they doing there? What is going to happen?
  • 6. Storyline  Two families are suffering as a mother from one and a farther from the other are both suffering with the same life threating illness but there is only one cure in the entire world. Both families have to go on a trek of life in order to find this cure. The first family consists of a mother (Sarah Edward) and a son (Liam Edward) whilst the second family consists of a mother (Elizabeth Davies) and a daughter (Daisy Davies).  Both families come across each other eventually but what they don’t is realise that there is only one cure in the whole world so will have to battle it out in order to save their loved ones.
  • 7. Theme  Love for each family members  Rivalry between both families to get the cue for one father and one mother  Davies father has money issues so has to find or earn money to pay for the cure  Drama of a death to one of the family members.
  • 8. Setting  gloomy forest  Noises of animals/ insects  smell of rotten vegetation  Can feel the mist and fog on their skin  Past deaths from the disease in the forest and is a risk of catching it but very slim chance.  Certain areas in the forest are booby trapped.  Each family have only two path ways to pick from one takes them to death and one takes them to the cure
  • 9. Uses of marketing we will use:  Buses-You can create large blow ups of the film you are advertising, you can also include creative techniques to engage the audience with maybe a funny, interesting advertisement that the audience will maybe talk about to their friends and family that will increase the amount of people the advertisement method is reaching.  Posters- you can advertise on walls near the cinema you can place vibrant, eye catching posters that would stick in the audiences mind and if they like the look of the poster they will be more likely to watch the movie, also this is a cheap and effective way to promote the movie.  Cinema-You can advertise to your target audience by showing it at the same film certificate before another film in the cinema with a trailer.  Billboards-They are used to catch peoples eyes and also create a memorable impression very quickly also people will see them while driving and they will usually be bored and this could make them start thinking about the film