1. Niklas´, Alicia´s, and Deborah´s
Biological Fast Food Restaurant
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2. Agenda
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Description
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Audience
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Location
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Sales
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Cost Analysis
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Co-Workers
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SWOT Analysis

3. Description
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This is a biologic fast food restaurant, where
you can eat biologic food like you do at home
All the food is biologic
You can take a hamburger or a salad with food
from our camp

4. Audience
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The main audience is preferibly to be:
vegetarians and students since the restaurant is
going to be near a school

5. Location
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Our first restaurant should be in a quarter of a
big city where the target audience (students and
people who take care of their health) is living.
It should be next to a school or an university
(e.g Humboldt University Berlin).
If we earn enough money we could offer a lunch
menu for students or pensioners for 5 €.

6. Location choice

7. Cost analysis
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Start up costs: 80.000 EUR
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( facility 60.000 €, advertising 20.000 € )
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Fixed costs: 2.000 € rent + 6.000 € personal
costs = 8.000 € (high local wage level)
Variable costs: burger: 2.50 €, drink: 0.50 €
(average price for menu 5 €)

8. Cost analysis
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Break-Even-Point: 3200 menus

9. Goal for sales
3.200 menus
25 open days a month
= 128 menus a day have to
be sold.

10. Co-Workers
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Since the restaurant is based on healthy
eating, it would be better for the shop to have
vegetarian co-workers
They can be found in classes that are learning
about nutrition or maybe fitness chat rooms
Students can be offered part-time jobs

11. SWOT Analysis
Strengths:
Weaknesses:
Healthy Food
High Rent
Students would be
interested
No experience in
managing restaurants
Opportunities:
Similar Restaurants are
successful
Growing Market
Threats:
Heavy Competition
with other restaurants