2. A Starting Point…. Read through the section on how children are represented in the pack and ensure you are familiar with the main stereotypes.
3. Look at the following clips and see if you can comment on how children are being represented to us – you may like to use the ways they are normally represented as a guideline: Animal Crackers In My Soup Good Luck Charlie Trailer Sonny With A Chance The Children Trailer (2008)
4. Why do you think TV (especially sitcom) and film tend to use these fairly dominant and limited set of representations for children?
5. Now look at some adverts and see if you can comment on how children are being presented to us. Consider why you think these images have been used in these particular texts.
6. NSPCC TV advert Triple Velvet Ad Evian Roller Babies Huggies Advert
7. What do you think the preferred reading is meant to be for the Shirley temple clip, the Good Luck, Charlie clip and the Evian Roller Babies ad? Which groups of people are likely to respond to the texts in this way? Why? Can you think of any groups who are unlikely to read the texts in this way? Why?