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OpenCredo: "A Guide to Becoming Famous within IT"

My thoughts on how to gain fame within the software development industry, that have been shared both internally at OpenCredo, and also at the LJC Open Conference last year

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OpenCredo: "A Guide to Becoming Famous within IT"

  1. 1. A guide to becoming famous within i.t. Daniel Bryant @danielbryantuk OpencRedo
  2. 2. Agenda • What does it mean to be famous (within i.t.)? • How do we become 'famous'? • Things to watch out for • Create a plan 17/03/2017 @danielbryantuk
  3. 3. What does it mean to be famous within I.T.? 17/03/2017 @danielbryantuk
  4. 4. What does it mean to be famous in I.T.? 17/03/2017 @danielbryantuk
  5. 5. ...Or is it more like? 17/03/2017 @danielbryantuk
  6. 6. ...Or maybe? 17/03/2017 @danielbryantuk
  7. 7. For many of us, it'S probably more like... 17/03/2017 @danielbryantuk
  8. 8. However, there are benefits for being 'known' • Recognition for your hard work • Building a Brand (for you and your company) • Invitations to participate (engage in debate, 'create the future') • Build your network and career • Additional opportunities (learning, travel etc) 17/03/2017 @danielbryantuk
  9. 9. So, how do you get famous? (Caveat: This is just my experience, and I'm not really famous) 17/03/2017 @danielbryantuk
  10. 10. So, how do you get famous? • Define clear goals • Systematically approach conferences, orgs, people... • Practice, practice, practice • Be 'omnichannel' (sorry...) • Build a brand • Develop your network 17/03/2017 @danielbryantuk
  11. 11. Define clear goals • Start with 'why?' • Useful tools – Brain storming – Impact mapping – Empathy mapping • Be S.M.A.R.T. 17/03/2017 @danielbryantuk
  12. 12. Systematically approach conferences, orgs, people... 1. Convert goals to actionable plan 2. Create abstracts/synopsis and get feedback 3. Submit early and often (and follow up) 4. Be tenacious, you will be rejected many times 5. Ask for feedback from the organisers 17/03/2017 @danielbryantuk
  13. 13. Practice, practice, practice (speaking) • Public speaking is not natural for many of us • Practice – cat/duck, partner/friend, team, company, meetup, small conf, medium... • Video yourself - and watch it!! • Listen to feedback and adapt 17/03/2017 @danielbryantuk
  14. 14. Stuff that still trips me up (when speaking) • A/V failures • Hearing my own voice with delay • Not seeing the audience (webinar, bright lights etc) • Strange looks from the audience • Drinking water • Taking a pause (no one actually notices) 17/03/2017 @danielbryantuk
  15. 15. Be 'omnichannel' (sorry...) • The fastest way to get recognised is to be a triple threat – Good at Public speaking – Regularly Writing articles/tutorial – Sharing good examples of Coding / Tech • There are also multiple distribution 'brands' to be aware of 17/03/2017 @danielbryantuk
  16. 16. Brand value (This is simply my opinion!) • Global tier – Qcon, o'Reilly, Goto, craftconf, manning, infoq, high scalability, devops.com • National tier – Devoxx, Jax, Javaone, skillsmatter, packt, tech beacon, dzone guides, TNS • Regional tier – Local conferences / meetups, Self-publication 17/03/2017 @danielbryantuk
  17. 17. Work your way to the top • Target lower tiers (for an easier ride) – Systematically work your way upwards • Leverage successes – Share everything on Social media (well, not everything...) – Links to material on all future submissions – Target interesting people (with care) and share your stuff 17/03/2017 @danielbryantuk
  18. 18. Work your way to the top • Don'T underestimate the value of mentors – I owe so much to people who have helped me in my career • Try to get involved with organising conferences/reports – No better way to learn than seeing from the other side – Reviewing cfp submissions was a game-changer for me 17/03/2017 @danielbryantuk
  19. 19. My journey - Some personal anecdotes 1. Local meetups – Work on projects e.g. betterrev 2. Javaone (riding the coat tails) 3. Devoxx – help on PC was a gamechanger 4. Dzone guides 5. Manning reviews 6. Work with Skillsmatter 7. Craftconf – Saw value of social media 8. Qcon – Introduction via infoq 9. o'reilly (via books, articles) 10. And Finally Goto! 17/03/2017 @danielbryantuk
  20. 20. Build a brand • Be known for something – Golang – Microservices – Leadership • Marketing 101 – Easier to market a well-defined brand/product – Niche products are easier to explain 17/03/2017 @danielbryantuk
  21. 21. There are Different Types of talks • Tech exploration • Case studies • Themed – Tech E.g. architecture, clean coding, containers – Biz/Soft skills E.g. strategy, empathy, project management • Thought leadership 17/03/2017 @danielbryantuk
  22. 22. Creating a talk 1. Brainstorm / Impact mapping 2. Get a second opinion 3. Create outline (build the story) 4. Fill in details 5. Practice (out loud) 6. Reflect and feedback 17/03/2017 @danielbryantuk
  23. 23. Books 17/03/2017 @danielbryantuk
  24. 24. Cfp submission guidelines • Sell your idea - be clear and succinct • Show awareness of topic, but Avoid over-use of buzzwords • Demonstrate clear learning outcomes or takeaways • Bullet points are your friend • Double-check submissions (T&C confirm, text formatting etc) 17/03/2017 @danielbryantuk
  25. 25. 17/03/2017 @danielbryantuk
  26. 26. Develop your network • Sounds cynical, but meeting people within your industry can be thought on as part of your job / role / career progression • Therefore, be systematic about the approach – Have goals – Always introduce yourself and Explain who you are – Make the elevator pitch / Ask how you can help 17/03/2017 @danielbryantuk
  27. 27. Levels of Networking at conferences and meetups 1. Have a good chat with someone – Show appreciation, but don't oversell (try not to be a fanboy/fangirl) – Ask how you can help them 2. Quick intro / ask a question 3. Engage via social media 17/03/2017 @danielbryantuk
  28. 28. Worth saying one more time... You can go along way by asking how you can help someone! 17/03/2017 @danielbryantuk
  29. 29. Diversity • Slightly ironic, since I am a steriotype of i.t. mainstream... – But we can all make a difference – Be aware, take action • If you consider yourself from a diverse/under-represented group within it, this can open up more doors (if you want) 17/03/2017 @danielbryantuk
  30. 30. Being a good citizen • Be respectful at conferences, and in writing, social media etc – No inappropriate jokes, pictures, or memes – He/him -> they/them – Guys -> folks, people, the team • Bottom line: be mindful, follow the golden rule, Don'T be an idiot! 17/03/2017 @danielbryantuk
  31. 31. Fame antipatterns • Being known for the wrong thing • Bad attitude - 'I know best' / being dogmatic • Not building on prior art or referencing existing work 17/03/2017 @danielbryantuk
  32. 32. Let'S wrap this up... 17/03/2017 @danielbryantuk
  33. 33. In summary • Define clear goals • Systematically approach conferences, orgs, people... • Practice, practice, practice • Be 'omnichannel' (sorry...) • Build a brand • Develop your network 17/03/2017 @danielbryantuk
  34. 34. Thanks • Questions? • Contact me: – Daniel.bryant@opencredo.com – @danielbryantuk 17/03/2017 @danielbryantuk

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