1. Soul Kitchen
Mission
Inspiring Artists
Everywhere
SK Workshops
Preserving
True Music
SK Music Coalition
Jane/Joe Creative
Giving Opportunities
To Anyone who
wants to create
Budding Artists
Unleashing New
Talent
Full Timer Artist
Re-igniting
Passion
Live Music
SK Open Mics
SK Live
Opening Acts
SK Festival
Recorded Music
SK Compilations
SK Feature Artist
SK Music Club
SK Radio
Access to
SK Networks
Creative
Path
SK Workshop Take Away
(reasons to re-commit)
Build Loyal SK Listener/Follower Base
(Demonstrate our True Value)
To
Move
Like No Other
Life
Event(s)
2. PR/Articles
Open Mics
Internet
W.O.M/SKers
Open Mics
Internet
W.O.M
Jane/Joe Creative
Internet
W.O.M
Budding Artists
Giving Opportunities
To Anyone who
wants to create
Nurturing New
Talent
Re-igniting
Passion
SK Recruitment
How do folks learn about SK?
Jane/Joe Creative
Giving Opportunities
To Anyone who
wants to create
Budding Artists
Nurturing New
Talent
Full Time Artists
Re-igniting
Passion
4. SK Music Coalition
“The Muse is Greater than the Parts”
Member Requirements
• Attend 3 SK's
• Publishing Affiliation
• FB & Website Presence
• Perform a 30-45 min set
• Annual Co-op Dues
• Cds/Download Cards avail for purchase at shows
• Embrace Code of Conduct
SK Artist Xchange
• Create collaborative writing projects with SK
Coalition Members (Write, Record, Produce)
• Promote fellow SK Music Coalition Artists
• Release singles exclusive to SK compilations
• Promote SK & SK compilations @ Live Events
• Listen & Critique other SK Coalition Artist
Music
Member Benefits
• National, Regional, and Local Gigging Opportunities (mini tours) under SK Brand...genre specific
• Exclusive Access to SK DB & Network ...real 1 on 1 connect the dots sessions with other members
• Inclusion on Indy Radio Newsletter mailings to SK Radio Affiliate stations ...terrestrial and internet
• Exclusive Access to SK Venue network for self management
• Exclusive Song placement opportunities within music, tv, film projects
• Work with SK producers on projects...particularly working with producer outside one's genre
• Work with SK Video producers to develop interviews, live performance, and short film content
5. Let's Create Some Co-motion
Co-Motion:
A collaborative marketing program to
leveraging the power of one. Unlike Artist
“Promotion” which is singular, Co-motion
seeks to pool the marketing prowess of a
collective of individuals, who thru their
individual networks to exponentially expand
the power of “word of mouth” advertising and
awareness.
6. SK Music Coalition
Co-Motion Marketing
• SK Featured Artist Series
– In rotation, Coalition chooses an artist/single to cross
promote thru everyone's FB & website page.
– Live interview and performance video to promote
– Everyone share's a positive vibe about single
– Those who have worked with the featured artist as a
result of SK, share a personal story about their
admiration of and experience in working with
featured artists
7. SK Music Coalition
Co-Motion Marketing
• Intentional Results
– Exponential presence of Artists and SK brand thru established
networks and word of mouth, particularly in the social media space.
– SK as preeminent source of “True Music” Artists
– Increase SK FB Group Membership
– Expanded database of contacts to blast events, releases, etc
– Exponentially increase the success rate of a SK Crowd Source
Funding project
– Feeder for SK Workshop Artists at all levels!
8. SK Music Coalition
Co-Motion Marketing
• What's Missing:
– 5-10 totally dedicated,souled out, committed SK'ers who meet
requirements to jump start initiative
– Build SK Database by polling SK Family
• Initial Radio Network List – 10 Stations inc Internet
– Launch SK Radio
• Venue Network – 10Venues throughout country`
– SK Soul Recitals, SK Open Mic
• SK Network
– Placement-eg Collard Greens
– Legal – Jonathan
– Marketing – Websites, Social Media
– Producers
– ???
9. SK Music Coalition
Code of Conduct
• Conduct a Heart Check
– Requires love, support, encouragement, and
commitment to advance the group to advance the
individual
– Hang egos at the door
