Evolved into powerhouses appealing to producers and wealthy clients, top bank programs offer bank advisors and clients the full array of investment choices.

2. A growing number of wirehouse
advisors are showing more
interest in bank brokerage
programs today.
www.willis-consulting.com

3. The primary appeal, of
course, is access to clients
and the ability to grow assets
under management.
www.willis-consulting.com

4. However, the culture in a
bank is certainly different
than your standard
wirehouse branch.
www.willis-consulting.com

5. The question becomes which
is best suited for you?
www.willis-consulting.com

6. Platforms were often limited,
and advisor/client relationships
tended not to run deep.
www.willis-consulting.com

7. But in the last decade, many
bank programs have evolved
into powerhouses that appeal
to prominent producers and
wealthy clients.
www.willis-consulting.com

8. Top bank programs now
offer advisors and clients
the full array of investment
choices.
www.willis-consulting.com

9. Fully armed, they are
encouraged to offer planning
and holistic fee-based solutions.
These are not your father’s bank
programs.
www.willis-consulting.com

10. Successful bank programs
help their financial advisors to
grow assets at warp speed.
www.willis-consulting.com

11. Advisors must constantly wage
marketing campaigns to
connect with qualified prospects
and work to convert prospects
to clients.
www.willis-consulting.com

12. Trust and the Marketing
Advantage

13. Marketing is time consuming,
expensive and, for many,
simply unpleasant.
www.willis-consulting.com

14. On the other hand, most
advisors enjoy working with
qualified prospects and are
generally confident they can
close their fair share.
www.willis-consulting.com

15. Successful bank advisors are
referred prospects by a variety
of their bank partners such as
mortgage specialists, tellers,
commercial lenders and private
bankers.

16. Successful bank
advisors have taken the
proper steps to become
trusted members of their bank
team.
www.willis-consulting.com

17. Other Differences

18. Banks tend to be more
structured environments than
wirehouses.
www.willis-consulting.com

19. Bank-based advisors are
usually expected to be on the
job for specific hours each
day.
www.willis-consulting.com

20. Banks have relatively heavy
client foot traffic, and advisors
need to be ready to receive a
referral or client on demand.
www.willis-consulting.com

21. It is important to be more
conservative if you wish to
thrive in a bank environment.
www.willis-consulting.com

22. Fancy cars and high fashion
might be popular at your
wirehouse, but such
extravagances tend to be a turn-
off at the bank.
www.willis-consulting.com

23. A Path to Growth

24. If your primary goal is to make
more money immediately, banks
are probably not for you.
www.willis-consulting.com

25. However, if you are more
interested in growing your
business, then affiliating with
a quality bank program might
be a good path.
www.willis-consulting.com

26. If growth is not an issue, you
may be best served to stay at a
wirehouse, but those who need
help growing should consider a
bank program.
www.willis-consulting.com

27. If growing your business is more
important than receiving the
largest transitional package,
then I encourage you to explore
the bank brokerage space.

28. Los Angeles Corporate
Headquarters
www.willis-consulting.com

29. Scottsdale Office
www.willis-consulting.com

30. New York Office
www.willis-consulting.com