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Case Study: Golden Chiropractic: Re-Brand + Content Strategy
CONTINUED
SALES GROWTH
284 NEW
Patients in
2016
Superior
Clic...
products
Brand Guide Development
Blog Content Strategy
Email Marketing
Market Research
Core Message Strategy
Research
Copy...
In 2014, Dr. Goldi Jacques-Maynes DC was practicing in Watsonville, California
when she decided she needed to change her o...
Golden Chiropractic’s Big Leap of Faith
Golden Chiropractic needed graphic design, persuasive sales copy, a website,
and a...
Next, we designed “we’re moving” cards, business cards, letterhead, rack cards, gift
cards, and birthday cards, all meant ...
GOLDEN CHIROPRACTIC: CREATING CONTENT THAT CONVERTS
29 new customers
monthly on average
56% monthly average
increase in bl...
Golden Chiropractic’s leap into a new market has yielded such significant results
because Dr. Goldi wisely invested though...
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Case Study: Golden Chiropractic: Re-Brand + Content Strategy

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Using our brand guide to help us develop our content, we've integrated regular
blogging, social media, targeted SEO, custom brand memes, targeted ads, live presentations, and press releases to keep Golden Chiropractic top of mind.

We're seeing steady sales growth as a result of this conscious community building.

Published in: Marketing
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Case Study: Golden Chiropractic: Re-Brand + Content Strategy

  1. 1. Case Study: Golden Chiropractic: Re-Brand + Content Strategy CONTINUED SALES GROWTH 284 NEW Patients in 2016 Superior Click-Through Rates Open Rate Click Rate Golden Chiropractic Mail Chimp Average Constant Contact Average Email Marketing Performance 2016 Consistent Community Growth Email List Growth 2016 January December 1200 1500
  2. 2. products Brand Guide Development Blog Content Strategy Email Marketing Market Research Core Message Strategy Research Copywriting Custom Graphics l abor sourcing project oversight services BRANDING SEO BLOGGING SOCIAL MEDIA VISUAL IDENTITY CUSTOM MEMES LIVE EVENTS SUCCESS STRATEGIES CONTENT THAT CONVERTS Case Study: Golden Chiropractic: Re-Brand + Content Strategy
  3. 3. In 2014, Dr. Goldi Jacques-Maynes DC was practicing in Watsonville, California when she decided she needed to change her office location. Realizing the patient-base she was looking for could be found in neighboring Aptos, California, she began her search for the right office space. Once she found the space, she realized she wanted to update her brand to reflect her new location. A new location meant patients with new values, new issues, and a lack of awareness about Golden Chiropractic. Dr. Goldi wanted a new logo to reflect her new business approach, and she knew she’d need to develop new sales materials, as well as an outreach plan. It was almost like starting over, and she was ready for it. So was Dawn Weathersbee Marketing. Case Study: Golden Chiropractic Sees Continued Growth Since Their Re-Brand “Without Dawn, there’s no way I’d be clear in my message or professional in my presentation…I really feel like the brand guide created the website…it makes the logo clear, and I know how to stay focused when I need to make something or hand it off to someone else.” ~Dr. Goldi “You might be pleased to know that my I pretty much reached my 2015 year-end visit and new patient numbers by Sept 1st 2016. Woo hoo! That’s significant growth. Thanks for keeping me on-track.” ~ Dr. Goldi
  4. 4. Golden Chiropractic’s Big Leap of Faith Golden Chiropractic needed graphic design, persuasive sales copy, a website, and a distribution plan for announcing the big move and the new branding. First, we prioritized the new look. The updated logo was designed to reflect the values of her new location, a secondary color palette was designed to support the new logo, and a new tagline was developed to capture Golden Chiropractic’s guiding principles. “dawn likes working with people who have a passion and want to make a change in the world. people who have a sense of community…she enjoys optimism.” ~dr. Goldi Dr. Goldi’s Updated Brand Image
  5. 5. Next, we designed “we’re moving” cards, business cards, letterhead, rack cards, gift cards, and birthday cards, all meant to reflect the new brand in context with the ocean-loving spirit and geographical markers of the region. Finally, we developed the website copy, and included a format for the email newsletter and blog. We decided to develop a messaging strategy around helping her patients help themselves get healthy in order to enjoy all that that the Central Coast of California had to offer. Dr. Goldi’s Updated Birthday Card “i didn’t know what i was getting into in terms of the rebrand process…dawn knew what i needed before i knew what i needed…i’m an idea person…she keeps me on track and focused.” ~dr. Goldi Happy Birthday!
  6. 6. GOLDEN CHIROPRACTIC: CREATING CONTENT THAT CONVERTS 29 new customers monthly on average 56% monthly average increase in blog visits 32% monthly average increase in referrals to website from Facebook Once the rebrand was established, we developed her content marketing strategy. Integrating the new brand collateral with an ongoing content marketing and events outreach plan has worked to bring significant growth to Golden Chiropractic. Building our messages around the interests and needs of the Aptos market has been key to Golden Chiropractic’s ongoing success. By showing we value what Golden Chiropractic’s patients value, and showing direct evidence of patient success, we keep the business thriving, and the patients feel well cared-for. Using our brand guide to help us develop our content, we integrate regular blogging, social media, targeted SEO, custom brand memes, targeted ads, live presentations, and press releases to keep Golden Chiropractic top of mind. Dr. Goldi’s Growth Stats 1st Quarter, 2016
  7. 7. Golden Chiropractic’s leap into a new market has yielded such significant results because Dr. Goldi wisely invested thoughtfully into her brand. Mindfully guiding her choices in graphic design, sales copy, website development, and ongoing content marketing towards her target market, we were able to develop consistent and positive relationships with both her existing patient base and the new patients Golden Chiropractic continues to attract. As her brand grows, Dr. Goldi is now asked regularly to present her ideas on health and wellness throughout the Central Coast. Dawn Weathersbee Marketing is proud to continue to support Golden Chiropractic and Dr. Goldi through every stage of her brand’s growth. To See Our Current Work: Visit the Golden Chiropractic Facebook Page. Read the Golden Chiropractic Blog. Visit Golden Chiropractic’s Instagram Feed. “our website, the newsletter dawn writes, thank you cards, brochures, business cards – dawn’s footprint is everywhere.” ~dr. Goldi EMAIL DAWN WEATHERSBEE MARKETING

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