2. The 2nd Law
The 2nd Law by MUSE is their sixth studio album to
date since their formation in 1997. I will be talking
about the marketing and advertisement
campaign behind the album and the style that
MUSE have used throughout the campaign. I will
also be talking about how they have linked up
their marketing strategy's through similar fonts,
pictures and the overall house style. As MUSE are
a multi million dollar band they can afford to
have the best backing behind them to ensure
they are making money for themselves but most
importantly for the record label they are signed
for.
3. Style
Here I have listed in date order from left to right all
of MUSE’s albums. As you can see for over 10 years
that have stuck with the same type font and design
for their logo. Which is seen here. This is helpful for
the fans to spot the sign, as they immediately see
the recognizable logo and name. Also the band
name itself is very helpful because as it is only four
letters it is much easier and quicker to read, this in
turn makes recognizing it a lot easier. The
placement of the logo has always stayed in the top
left of the album cover, this tells MUSE fans that this
is a MUSE album just by looking at the logo
placement.
4. Font and Style
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The font that MUSE use heavily in their marketing
is the Frutiger Black font, this is shown here in a
few of my examples. Here you can see the
marketing campaign for the Digipak, which is
being sold separately from the album. It
incorporates the font from the logo as well as the
black and blue style that MUSE use as their main
theme. Here is MUSE’s website, this also
incorporates the black and blue theme that is
show heavily on the album and digipak.
