Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MiShop.local - Local Listing Optimisation NAP Essentials

1,950 views

Published on

Local Listing Optimisation (LLO) is an essential for a successful local search strategy. It ensures that correct business Name, Address and Phone Number (NAP), categories, content and customer reviews are consistently listed on multiple local listing sites.
In doing so, you can create a NAP anchor which provides greater authority in local search.
However, due to the multitude and complexity of local listing sites, it is important that you follow a systematic approach to CLEAN NAP details across all sites. Pushing your NAP onto one or two sites is not enough, you need to remove conflicting NAPs that share the same business address.

MiShop.local specialise in Local Listing Optimisation for National Chains, Franchises, Agencies and SMEs.
We also White Label.
Call us on 01273 987498 or visit our website www.mishoplocal.co.uk for more information.

Published in: Business, Technology
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

MiShop.local - Local Listing Optimisation NAP Essentials

  1. 1. Control your brand in local search David Whatley @mishoplocal
  2. 2. Local Listing Optimisation Essential for local search
  3. 3. You don’t need a website for local search You need an address
  4. 4. Distance Relevance Prominence Local Search Drivers LOCAL LISTING SITES On Category Address Influenced by Content Customer Reviews
  5. 5. LOCAL LISTING SITES are not the same as LINK BUIDLING SITES
  6. 6. LOCAL LISTING SITES Name Address Phone Number Categories Content Customer Reviews
  7. 7. There are HUNDREDS of LOCAL Listing Sites NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP NAP
  8. 8. Opening Hours Name Address 1 Address 2 Address 3 Phone: 01273 123456 Email: info@yourwebsite.com Business Description Products & Services Reviews www.yourwebsite.com Shoes, Training Shoes, Nike Mon – 9.00 to 17.30 Tue - 9.00 to 17.30 Wed - 9.00 to 18.00 Social Media Photos ProjectYourBrand LocalListings NAP ContentCategory Customer Reviews
  9. 9. Who lives at this address? The address is fixed BUT everything else can change
  10. 10. The NAP Anchor The NAP provides 3 attributes for search engines to “anchor” to. Websites use one URL as an anchor…. However, as many businesses can share the same address, the NAP is a means of differentiating one business from another.
  11. 11. NAP Anchor = Authority Imagine your NAP details are listed correctly across multiple local listing sites
  12. 12. NAP Anchor = Authority Now imagine you need to change the NAP details, but only do so on a few listing sites
  13. 13. NAP Anchor = Authority Only changing a few sites with the NEW NAP details means the OLD (WRONG) NAP details remain everywhere else.
  14. 14. NAP Anchor = Authority You want the NAP Anchor to be for the NEW details
  15. 15. NAP Anchor = Authority BUT the OLD NAP Anchor remains, and has the greater authority
  16. 16. Old listings need replacing You need to replace the OLD NAP on all listing sites
  17. 17. Google tries to organise data …NOT clean it!
  18. 18. Same Place - Different Face RE-BRANDING affects local search
  19. 19. Same Place - Different Face CHANGE OF OWNERSHIP affects local search
  20. 20. Local Listing Optimisation Not just for SEO ….. It’s also for BRAND CONTROL .
  21. 21. An incorrect NAP is like a dirty shop window It just doesn’t look good!
  22. 22. Good Housekeeping with SEO benefits Local Listing Optimisation
  23. 23. Local Listing Optimisation for National Chains Franchises Agencies SEOs White Label
  24. 24. David Whatley #mishoplocal david.whatey@mishoplocal.co.uk 01273 987498

×