Fresh Start for Weight Loss is a 12-week science-based weight loss program with 3 phases: 1) learning to set goals and overcome barriers, 2) upgrading eating and fitness habits, 3) reinforcing long-term behaviors. It provides weekly newsletters, action plans, meal plans, exercise plans, videos and articles to engage and inspire participants. Content is tagged to enable personalization. The program aims to build self-efficacy to support lasting healthy habits and weight loss.

1. C O N T E N T F O R B E T T E R L I V I N G
P R O D U C T
n A curated 12-week
curriculum, delivered
in digestible weekly
themes (e.g., “Smart
Goal-Setting”)
n Weekly turnkey
e-newsletters to drive
engagement
n Empowering action
plans
n Meal plans (with
shopping lists) and
exercise plans for all
experience levels
n Weekly videos
hosted by a
Fresh Start coach
(Premium package)
n Articles, slide shows
and videos curated to
weekly themes
n Quizzes and self-
reflective prompts
n Cookbooks and
posters (PDF
downloads)
to incentivize
engagement
n Content and user
experience strategy,
including experience
map
n Pre- and post-
surveys (to measure
changes in attitudes
and behaviors)
Eat less. Move more. Make healthier choices. Most people know what they
should be doing to lose weight. But changing habits is hard—really hard. That’s where
we can help. Enter Fresh Start for Weight Loss, a 12-week, science-based weight-loss
program brought to you by the experts at EatingWell and FITNESS.
Jump-Start to Lifelong
Healthy Habits
Not just a diet, Fresh Start is a phased
approach to a healthier life. First, participants
learn to tap into motivators, set smart goals
and overcome barriers to eating well and
exercising. Then the focus shifts to upgrading
eating and fitness patterns. The final phase
reinforces behaviors that support long-
term weight-loss success, including stress-
management techniques.
Engaging, Inspiring, Empowering
Fresh Start engages people with easy-to-use
tools that make changing habits easier and
more rewarding. It inspires with delicious
recipes, encouragement and support. It
empowers via quizzes and challenges that
build self-efficacy—that “I Can Do It”
attitude that predicts success.
Primed for Personalization
Robust tagging, applied to the content
of our Fresh Start “program in a box,”
enables personalization—to an individual’s
experience, lifestyle and preferences.
Our content strategy, user experience
design and technology teams work with
agencies and brands to ensure smooth
implementation.
Fresh Start for Weight Loss
FRESH START FOR
WEIGHT LOSS INCLUDES:
Ask us about
our Fresh Start
programs for
Diabetes and
Heart Health.
Contact us to learn more:
David Gray, Director,
Business Development,
david.gray@meredith.com
603.903-1899 p | 203.313.2512 m