Facebook application developers are still struggling with monetization, but let's step back and ask if consumers really need branded apps. The presentation reviews eight ways marketing benefits consumers and how marketers work with apps before answering the titular question.

1. Do Consumers Need
Branded Apps?
By David Berkowitz
Director of Emerging Media
360i
July 16 2008
16,
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2. the problem
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4. 4

5. the problem
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6. the consumer
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7. 7
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8. the guy who you h
h h have to
listen to for the next few minutes
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