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Becoming the enterprise data science authority

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Dave Goodsmith
Dave Goodsmith

Using market-focused research tools, thought leadership and brand strategy to achieve domain leadership.

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Becoming the Enterprise Data Science Authority Dave Goodsmith Managing Data Scientist Director of Strategic Partnerships
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Data Trends 11 Data Trends New Customers with Valued Engagement Leading Voice for Enterprise Data Science Winning Culture Stable Product • Viral and Social • Fast and Repeat Value • Edge of Research • New data sets • Internally available • Fluid pathway from R&D to tool • Matched Stack • In-House Code and Control
2017 KEY RESULTS 12 Domain-Defining Research Exclusive Lead Tools
How to “Own” Enterprise Data Science 13 Enterprise Data Science Authority Enterprise Assessment: Maturity and Vision Data Scientist Strength and Growth Metrics Data Science Teams Assessment Enterprise Process Standardization • Public Tools • Maturity Index • Rankings and Awards • Training and Skill Standards • Defined Career Path • Best Practices • Innovators vs. Maintainers • Enterprise Data Science Pipelines • Buyer Persona Research • Return on Investment
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18 • ↑ SQL: Identify Prospects • ↓ Sales Cycle: Articulate ROI • ↑ CHI: Guide Existing Customers • ↑ Share of Voice • ↑ Reach • ↑ Relative Brand Strength • ↑ Dogfooding • ↑ # of Contributed Innovations • Feature Alignment • First-to-Market Features KPI’s for Enterprise Data Science Assessment
19 Questions?

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Becoming the enterprise data science authority

  • 1. Becoming the Enterprise Data Science Authority Dave Goodsmith Managing Data Scientist Director of Strategic Partnerships
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  • 11. Data Trends 11 Data Trends New Customers with Valued Engagement Leading Voice for Enterprise Data Science Winning Culture Stable Product • Viral and Social • Fast and Repeat Value • Edge of Research • New data sets • Internally available • Fluid pathway from R&D to tool • Matched Stack • In-House Code and Control
  • 13. How to “Own” Enterprise Data Science 13 Enterprise Data Science Authority Enterprise Assessment: Maturity and Vision Data Scientist Strength and Growth Metrics Data Science Teams Assessment Enterprise Process Standardization • Public Tools • Maturity Index • Rankings and Awards • Training and Skill Standards • Defined Career Path • Best Practices • Innovators vs. Maintainers • Enterprise Data Science Pipelines • Buyer Persona Research • Return on Investment
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  • 18. 18 • ↑ SQL: Identify Prospects • ↓ Sales Cycle: Articulate ROI • ↑ CHI: Guide Existing Customers • ↑ Share of Voice • ↑ Reach • ↑ Relative Brand Strength • ↑ Dogfooding • ↑ # of Contributed Innovations • Feature Alignment • First-to-Market Features KPI’s for Enterprise Data Science Assessment