1. Sentiment Analytics - The only way forward 2. So tell me.. What is Sentiment 3. The definition of sentiment is simple - it's how people feel about things 4. Sentiment is universal 5. Even Animals have sentiments 6. There are 2 forms of sentiment Outbursts 7. Emotional & Opioniated 8. Emotional: Love, hate, sadness, anger, and joy are all powerful sentiments 9. Opinions are like belly buttons.. everybody's got one especially customers 10. Customers are pouring sentiments on Social Media 11. No Opinion: This guy doesn't exist in reality 12. Social Media is now…The new Voice of the Customer 13. 39% of Twitter users exposed to a retailer’s tweet made a purchase– Compete 2012 14. Single Tweet can disrupt a brand 15. Negative Customer Feedback on Twitter 16. United airlines breaks Guitar 17. Dave Carrol’s Youtube Videos caused over $180 million worth media damages to United Airlines 18. Modern Customer is empowered with sentiments & social platforms 19. Brands have to listen to their Customers 20. Brands have to listen to their Competition 21. R u Ready to grow Super Brand Intelligence? 22. Than its time to record Sentiments!! 23. Datamatics' SENTIpede 24. SENTIpedeTM is a dynamic, customizable and robust market intelligence solution that ensure swift response to online opportunities and threats. 25. A collaborative blend of man and machine SENTIpede™ adds Insights from unstructured media sources for structured research needs 26. Connect with us at : business@datamatics.com / www.datamatics.com

1. The only way Forward

2. So tell me…
What is
Sentiment?

3. The definition of
sentiment is simple –
it’s how
people feel
about things

4. Sentiment is
Universal

5. Even
Animals
have
sentiments

6. There are 2 Forms of
Sentiment
Outbursts

7. Emotional
&
Opinionated

8. Emotional
Love, hate, sadness,
anger, and joy are
all powerful
sentiments.

9. Opinionated

10. Customers
are pouring these
sentiments
on Social
Media

11. This guy
doesn’t exist
in reality

12. Social Media
is now…
The new
Voice of the
Customer

13. 39% of
Twitter users
exposed to a
retailer’s tweet
made a purchase
– Compete 2012
87% of
users Like brands
on the social
network
– LAB42 2012
27% of U.S
online consumers have
shopped for a product
because of something
they saw on a social
media site
– NPD Group 2012
Globally 46%
of those with online
access use social
media to help make
purchase decisions
– NIELSEN 2012

14. Single
Tweet can
disrupt a brand

17. Dave Carrol’s
Youtube Videos
caused over $180 million
worth media damages to
United Airlines

18. Modern
Customer
is empowered with
sentiments & social platforms

19. Brands
have to
to their
Customers
listen

20. Brands
have to
to their
Competition
listen

21. R u Ready
to grow
Super Brand
Intelligence?

22. Than its time to
rec rd
Sentiments!!!

24. SENTIpedeTM is a dynamic, customizable and robust market intelligence solution that
ensure swift response to online opportunities and threats. It enables companies to:
About SENTIpedeTM
 “Listen” to what’s being said about your
brand, service or company by millions of
consumers online
 Identify key metrics and establish
benchmarks
 Identify--and drive outreach--to influencers
 Quickly uncover opportunities and spot
threats
 Proactively monitor, protect and promote
your brand and organization--and your
reputation
 Evaluate the effectiveness of marketing
campaigns
 Executives and other directors who require a
macro-look at their company’s positioning in
the marketplace

25. Capturing Insights
A collaborative blend of man and machine SENTIpede™ adds Insights from
unstructured media sources for structured research needs.

26. www.datamatics.com
Thank
YOU business@datamatics.com