“Pear Campaigns -Publicity Effective AwaReness Campaigns. 1st prize BBVA Innova Challenge Mx” with David Solans from Centre Innovació i Tecnoglogia, UPC

1. 1st prize BBVA Innova Challenge MX
“Apps for companies”
David Solans

2. BBVA Innova Challenge MX
2nd datathon organized by BBVA

3. • Guadalajara, Monterrey
and City of Mexico
• Categorized banking transactions dataset
BBVA Innova Challenge MX
2nd datathon organized by BBVA

4. • Allows marketing professionals to create
effective geo-marketing strategies with
minimum effort and without expert
knowledge.
PEAR Campaigns
What does the application offer?

5. • Do I want to engage new customers or do I
prefer retain my current clients?
• What kind of bussiness do I have?
PEAR Campaigns
Customer inputs on the plaform

6. PEAR Campaigns
Showing results for each publicity media

7. PEAR Campaigns
Showing results for each publicity media

8. PEAR Campaigns
Showing results for each publicity media

9. PEAR Campaigns
Showing results for each publicity media

10. The environment
• City of de México
o 21.2 million population
o 1.485 km²
Catalonia:
7.5 million population
Understanding the city

11. The environment
Traffic jams
Understanding the city
High pollution levels
High criminality

12. Creating the application
The big challenge of merging data
Pollution measuring stations
Tiles of the dataset
Postal codes in the city

13. Creating the application
User interaction and data visualization

14. Creating the application
User interaction and data visualization

15. Human assisted learning
User interaction as datasource

16. The team
From left to right:
Joan Capdevila, David Solans, Jordi Nin, Jose Cordero, Jordi Aranda

17. pear-campaigns.bsc.es

18. Thanks for your attention