Rain Network Brazil deck June 2007
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Overview of RAIN Network in Brazil mid-2007
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Rain Network Brazil deck June 2007
- 2. Digital Signage Cineclube Siciliano Internet Cinema Our future ACCESS = THE WORD THAT MOTIVATES OUR WORK
- 3. FACILITIES AND BENEFITS DIGITAL MODEL
- 4. Benefits of Rain´s digital model Focus on the market intelligence: development of segmented campaigns for the main target New and innovated solutions that provide the interaction with the audience Different and qualified content – a different service for the audience New technology
- 5. OUR BUSINESS MODEL Flexibility in purchasing media space (per session, day, film, complex and market) New media formats / ad spots: slidemotion 20” and spots 30”, better sound and image Easy of delivery (no transfer/ no prints)
- 6. SLIDEMOTION A creative solution of quality that broght new “local” advertisers to the art houses. Less cost of production Well focused campaigns with local magazines, bookstores, cultural instituIions, schools and many others
- 7. Cost per session Commercial Model Spot 30” Slidemotion 20” Primetime Night Afternoon R$ 155 R$ 104 R$ 51 Primetime Night Afternoon R$ 59 R$ 46 R$ 33 Weekly Timeline MON TUE WED THU FRI SAT SUN AFTERNOON NIGHT PRIME TIME 02 SESSIONS 02 SESSIONS 05 SESSIONS 18:00h 30 SESSIONS PER WEEK: 10 Afternoon/ 6 Night / 14 Prime 02 SESSIONS 02 SESSIONS 02 SESSIONS 02 SESSIONS 02 SESSIONS 02 SESSIONS 02 SESSIONS 03 SESSIONS 05 SESSIONS
- 8. Rain´s evolution Rain 2006 2007 0% 5% 10% 15% + 42% 9,4% 13,4% More than 300 advertiser in 2006, 80 since 2004/5 Growth of 20% new advertisers + 35% of fidelisation (2005 X 2006) More than 250 advertising for the first time thanks to our technology.
- 9. Theaters in Brazil Usiminas Paragem - BH Armazém Digital Leblon - RJ Cine Morumbi - SPUnibanco Arteplex - SP Reserva Cultural - SP Espaço Unibanco Ponteio - BH
- 10. Cine Bombril SP Espaço Unibanco SP Espaço Unibanco RJPonto Cine Guadalupe RJ Belas Artes - BH Museu de Arte Moderna BA Theaters in Brazil
- 11. Cinema do Museu BA Odeon BR RJ Unibanco Arteplex Botafogo RJ Cine XIV BA Theaters in Brazil
- 12. SPECIAL PROJECTS
- 13. 3 movies + dance music + breakfast... in a very special night target: youngs. Ação Promocional / Degustação de Produto
- 14. Sensorial Marketing Theater´s aromatisation + Ads spots
- 15. PS Winning Eleven Championship in the Theater 128 teams Sponsored by Nestlé
- 16. Space Intervention in the art house
- 17. FIFA INTERNATIONAL SOCCER 2006. All the emotions of a soccer game in the art house .... Winners went to the final in Europe.
- 18. 3 minutes of short films produced for fiat 16 different versions voted by people in real time Fiat Adventure – Interactive Ads by SMS
- 19. Sony Ericsson The audience in the screen...
- 20. Christmas Interactive Action The Father Christmas in the art screen talking to the audience.