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  1. 1. ANIMYBRIDGE Our Proposal “ The situation from an animator point of view is dramatic. There isn’t a market, but just festivals and the thematic channels on the web are foreigners. A possible solution? I don’t have one…I think that there is no more a culture of the animation as an expressive medium in Italy.” Hermes Mangialardo, Italian animator.
  2. 2. Vision <ul><li>Animybridge is a social platform that tries to make a connection between animated shorts creativity and the market economic opportunities. </li></ul><ul><li>Ani: as animation </li></ul><ul><li>My: as “your” </li></ul><ul><li>Bridge: as a connection </li></ul>
  3. 3. Objectives <ul><li>Implementing a successful business model. </li></ul><ul><li>Developing a market. </li></ul><ul><li>Stimulating the demand. </li></ul><ul><li>Creating a community. </li></ul><ul><li>Being a node in the value creation process. </li></ul>
  4. 4. Users <ul><li>Basic : free registration, limited space to upload shorts (400MB every month), 5 views every 15 days. </li></ul><ul><li>Plus : annual or monthly fee to promote indipendent animated shorts (10 GB monthly), unlimited views. </li></ul><ul><li>Schools/Producers : annual fee to have their own channel to promote their animated works. </li></ul>
  5. 5. Creative Commons <ul><li>You are free to copy, distribute, display, and perform the work. </li></ul><ul><li>Attribution : You must give the original author credit. </li></ul><ul><li>Non-Commercial : You may not use this work for commercial purposes. </li></ul><ul><li>No Derivative Works : You may not alter, transform, or build upon this work. </li></ul>
  6. 6. Users Returns <ul><li>Revenues based upon “likes” or numbers of views of a short by users. </li></ul><ul><li>Possibility to partecipate to contest that can improve the promotion of a short </li></ul>
  7. 7. Contests <ul><li>Two contest: on June and on December. </li></ul><ul><li>Three categories: Students, Professional Producers, Users Plus. </li></ul><ul><li>Rewards are: </li></ul><ul><li>- win a scholarship </li></ul><ul><li>- money </li></ul><ul><li>- partecipation to a festival </li></ul><ul><li>financing a project </li></ul>
  8. 8. Contest: Process <ul><li>Phase 1: </li></ul><ul><li>Subscription </li></ul><ul><li>Payment of a fee </li></ul><ul><li>Filling the form documenting iP rights </li></ul><ul><li>Uploading the video </li></ul><ul><li>Phase 2: </li></ul><ul><li>Juidgement done by users based on three criteria: </li></ul><ul><li>Quality of realization </li></ul><ul><li>Consistency with the contest topic </li></ul><ul><li>Personal taste </li></ul><ul><li>Phase 3: </li></ul><ul><li>Rewards </li></ul><ul><li>Drink champagne! </li></ul>
  9. 9. Connection with festivals <ul><li>Partnerships with some main animation festivals around the world to: </li></ul><ul><li>promote visibility of our website within the animation community, </li></ul><ul><li>promote the festival in our website, </li></ul><ul><li>create a channel with some festival’s shorts that otherwise can’t have a distribution. </li></ul>
  10. 10. Experimental/Narrative Animated Shorts <ul><li>Experimental: shorts having mainly an artistic approach, pursuing an innovated and alternative visual and audio representation. </li></ul><ul><li>Narrative: shorts having a plot with characters experiencing a fictional sequents of events. </li></ul>
  11. 11. Experimental shorts market <ul><li>Contest </li></ul><ul><li>Collections: e.g. dvd compliations of ex. animated shorts </li></ul><ul><li>Gallery/Exhibition: possibility to license the projection of shorts in several art contexts </li></ul><ul><li>Spin-off </li></ul>
  12. 12. Narrative shorts market <ul><li>Contest </li></ul><ul><li>Spin-off: possibility to reinterpret the idea of a short in order to create a derivative work </li></ul><ul><li>Collections: distribution of physical copies of animated short collection </li></ul><ul><li>Distribution: shorts on line through main channels </li></ul><ul><li>Tv Channels: streaming of the short in some tv channel (RAI Gulp, MTV, Boing..) </li></ul><ul><li>Pre-feature theatrical projection </li></ul>