6. The first cinema in Portugal with HFR Digital projection (2D e 3D)
7. Concept: High Quality @ Low Cost or Low-Cost Premium
Low Cost Cinema (no restrains or fidelity)
Target: Young (15 – 34 years)
Movies: Filmes Bolckbuster (target)
Movie booking: High Rotation (new movies every weeks)
Location : Central Lisbon - Saldanha Residence - 2 rooms ( 200 + 150= 350 seats)
Concession: New Concept– “easy choice” - One size (drinks & Pop Corn)
8. . New Concept (Low Cost Cinema)
. Fix Price (4€ for 2D or 3D)
. Fixed Low Cost (no restrains or fidelity needed)
. High Image and Sound quality
. Economic Crisis (demand for Low Cost)
. Standard Cinema offers – Exhibition
. Old fashion competition image