2. • Who am I?
• What is Product Hunt?
• How to launch and get noticed on PH
• Community and Product Hunt Toronto
• Links/Resources
Agenda
3. Who am I?
Manager, Digital Innovation Lab
Incubate new technologies at the firm,
develop and execute digital strategies
Organizer, Product Hunt Toronto
Started community over a tweet in July
2014. We are now 800+ members (over
the course of 4 events) with 250+
attendees at last event alone
4. You have probably heard of Product HuntYou might have read about Product Hunt
9. Launching and getting noticed on PH
…or a viral product. Glitter-as-a-Service from
ShipYourEnemiesGlitter.com
10. Tips and tricks for a successful launch
• Create a Product Hunt – specific landing page
• Do a featured “starred” launch
• Get a person with a lot of followers to post your product
• Post at the right time (before 10:30 AM EST)
• Ask for maker status & get in the comments right away
• Be available throughout the day to answer questions
• Get several folks on the product team maker badges
• Look at who liked your post (investors, customers)
• Write a “how-to” post after your experience
12. Example: Flatbook
Launch Playbook:
• Customized landing page
• Offer code (“starred” launch)
• Distribution strategy
• 6 people listed as makers
• Elaborate first comment
13. Product Hunt Toronto
We are on the mission to discover best Toronto-made products and
learn principles of product management
• 800+ community members
• 4 events to date (bi-monthly)
• Next event: beginning of June, sign up for our newsletter to stay in
the loop
• Interested in presenting your product? Apply online or talk to me
www.producthunttoronto.com | @ProductHuntTO