Darshini Shah is a designer based in Noida, India with over 10 years of experience in retail design, space design, signage design, and experience design. She holds a PG Diploma in Design for Retail Experience from National Institute of Design, Bangalore and a BA in Fashion Design & Technology from Pearl Academy of Fashion, New Delhi. She has worked on projects for clients such as Sadhu Vaswani Mission, AKG Associates, Gurgaon Shopping Festival, and India Habitat Centre.

1. DARSHINI shah
931 043 8340
dash.006@gmail.com
C-90, Sector 26, Noida, UP - 201301, India
EDUCATION & SKILLS
2007 - 2009
PG Dip in Design for Retail Experience
NATIONAL INSTITUTE OF DESIGN, Bangalore
2003 - 2006
B.A in Fashion Design & Technology
PEARL ACADEMY OF FASHION, New Delhi KEY PROJECTS
DARSHAN, A narrative museum at Sadhu Vaswani Mission, Pune ( March - Sept 2011 )
Worked with AB Design Habit and was incharge of prop sourcing, set dressing, signage design,
Photoshop, Illustrator, Corel Draw wall graphics, site supervision.
Google Sketchup, AutoCAD
MAC and PC Platforms Makeover for a chartered accountants office, AKG Associates, New Delhi ( Feb 2011 )
Worked in a team of two to create an experiential journey from the main door to the
Directors Cabin, designed five innovative table tops using Corian ( DuPont ),
facade & outdoor landscaping & supervised execution.
INTERESTS & STRENGTHS
Retail Design, Space Design, Signage Design, Gurgaon Shopping Festival’ 10, Gurgaon, Haryana ( Sept 2010 )
Service Design, Experience Design, Worked in a team of three to design & execute a visual merchandising concept for 7 mall atriums
Photography, Lighting Design, titled as Mall O Mania. Designs included colorful tensile structures at the entrance & road
Design Intervention & Need Assessment roundabouts, floating cubes from the mall ceiling in a swirling pattern & 100 ft long
cylindrical drops using lycra.
A thorough RESEARCHER with an eye for detail Automall’ 10 , An automobile exhibition, Bangalore & Gurgaon ( Aug 2010 )
Street-smart & Resourceful Worked in a team of three to design & execute two Lounge settings, namely -
Crazy & Passionate PREMIUM LOUNGE & GREEN LOUNGE amidst the premium & hybrid cars & bikes display.
Karigari, A jewelry brand launching its first flagship store, New Delhi ( July 2010 )
Worked in a team of three to design & create its brand philosophy, brand positioning after
EXTRA CURRICULARS categorically aming its T.G, brand identity ( Insignia ), Retail design solution, graphics &
Converted an ethnography study into new market opportunities, service design alongwith production & execution.
IBM Research Labs, Bangalore, 2009
India Habitat Centre, New Delhi ( Jan - June 2010 )
Designed & exhibited Jewelry display systems, Developed a Signage Design Program for this 9 acre campus keeping into consideration
South India Jewelry Show 08’, Bangalore the architects philosophy, spatial perception & user behaviour, information architecure & design.
I was also in charge of production & execution.
Showcase of my selected photographs,
Wills India Fashion Week 08, New Delhi Spice Route, A gourmet spice brand, Bangalore ( Dec 2009 )
Designed a range of uniforms for their store supervisor who are rather addressed as Chef’s.
Showcase of my Product Concept ‘Magic Stirrer’,
CIA Design Summit 08, Bangalore
Attended seminar on Creating Creativity and Innovating Innovation SOCIAL PROJECTS
by Mr. Krishnesh Mehta at NID Ahmedabad, May 2006 ETHNOGRAPHY STUDY_leading to planning development, Spiti Valley, Himachal Pradesh, India
Patent for developing a range of Rock Climbing Apparel SYSTEMS STUDIES_leading to design opportunities, in the sector - Dairy and Poultry w.r.t
for temp. conditions 5 - 30 deg celsius Ecology & Sustainability, Bangalore, India, module conducted by Prof. Ranjan
Visit to the two textile fairs in Paris, TEXWorld & Left-over food management system, a system design model created in the context of Bangalore
Premiere Vision, 2004 - 2006 to generate employment & increase the confidence quotient of the street dwellers.
An effort to upgrade the hawker’s community using design intervention like street branding, cart
design using bamboo, public seating, and a range of services & activities around it.