digital marketing trends for 2023

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DIGITAL MARKETING TRENDS IN 2023

2. 1. The Metaverse
 The metaverse is one of the most talked-about trends in
digital marketing.

3. 2. Artificial Intelligence
 Artificial intelligence (AI) powers all marketing. One of
the quiet trends in digital marketing over the last few
years has been AI being integrated into almost every
digital marketing channel.

4. 3. Customer Experience
 Most algorithms and AI in digital marketing optimize for
the same thing—creating a better user experience, as this
is what matters most.

5. 4. Short Videos
 TikTok and Instagram Reels are taking over social media
feeds—and consumer attention. There is no question that
this format will only continue to grow.

6. 5. Simple, Clear Messages
 With short-form video taking over and attention spans
constantly dropping, businesses have a bigger challenge
than ever. Businesses must be able to communicate in
short, quick soundbites to earn attention on mobile
devices.

7. 6. Influencers
 Influencers are hot. As the advertising landscape becomes
more and more cluttered, businesses need to find new
ways to get in front of their target audiences. Increasingly,
businesses can find opportunities to break through the
noise with organic-seeming content via influencers.

8. 7. Employee Advocacy
 Employee advocacy is about getting your team or
employees talking and sharing on behalf of the business.
More and more businesses are realizing the power of their
employees.

9. 8. LinkedIn As A B2B Powerhouse
 LinkedIn has been around for many years but recently
has posted record growth and engagement. It is expected
to account for 25% of B2B advertising in two years.

10. 9. A Focus On Foundations
 While it is easy to get distracted by the metaverse, Web
3.0, NFTs and AI, the reality of digital marketing is that
the foundations of digital marketing still make up the bulk
of results for most businesses.

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