Presentation for a research paper in my Public Opinion in New Media course, as part of the curriculum in the M.A. Interactive Media program at Elon University.
5. COMMITMENT&CONSISTENCY
World Series drought (1918 to 2004)Judson & Mills study: "Persons who go through a great deal of trouble or
pain to attain something tend to value it more highly than persons who
attain the same thing with minimum effort" (Cialdini)
Boston Marathon tragedy
BostonStrong#
6. AUTHORITY
Coalitional psychology
Uniforms, level of skill
and/or expertise
"Team sports exhibit characteristics that activate mechanisms which
evolved to facilitate the development of coalitions in the context of
small-scale warfare"(Deaner & Winegard, 2010).
7. CONCLUSION
Principles of influence always at work
Difficult to define "fan"
Also difficult to pinpoint Twitter or
Facebook impressions as cause for new fans