Using communications to build relationships and support a culture of engagement.

1. Connected Communications
Presented by Lisa Colton
January 14, 2014
#connectcongs

2. Our Plan
• Broadcast to Networks
• The Goal: Engagement and Relationships
• 5 Strategies:
– Celebrating people
– Develop a culture of connection
– Shareable content
– Being a platform for conversation
– Adding a personal touch
• Language Audit

3. Traditional Mindset: Hub & Spokes

5. Informational -> Relational

6. Communications & Community
• commū´n/iō -ī´re -ī´vi & -iī -a´tum vt.
build (a fortification); fortify; strengthen.
• commū´ni/ō -ō´nis f. sharing in common,
communion.
• commū´nt/ās -ā-tis f. fellowship; sense of
fellowship; affability.
• commūnī´tiō -ō´nis f. preparing the way.

7. The Goal:
Engagement &
Relationships
Temple Beth
Abraham in
Tarrytown, NY

8. That
starts
with
YOU.

9. ENGAGEMENT, NOT LIKES!
Likes -> Reach -> Engagement ->
Action/Impact
Likes < Reach
Reach < Engagement

10. Celebrating People

11. Temple Israel, Memphis Facebook Page

12. Tagging and Mentioning Names Online
And in print,
and on the bima!

13. Develop a culture of connection
What leads to connection?

14. Develop a culture of connection
• What leads to connection?
– Honesty
– Transparency
– Vulnerability
– Appreciation

15. INVITE
DEEPER
CONNECTION
MODEL IT
YOURSELF

16. SHOW COMMUNITY AND CONNECTION
IN ALL CHANNELS

17. CREATE SHAREABLE CONTENT
Hint: often about shared values and human insight, not org-focused.

18. Platform for Conversation
CHANNEL YOUR BEST HOSTING SKILLS. WHAT’S IMPORTANT?

19. Ask
Questions!
Congregation Beth
Israel, San Diego

20. LISTEN!

22. Mike Moxness with Debbie Echt-Moxness
On Living On After a Diagnosis of Cancer

23. Add a Personal Touch
… It sounds like a good move for you, so I'm glad about
that. I certainly know about the pulls of family--that's
how I ended up in Virginia myself (my parents had
retired to Virginia Beach, where my mom is still. And at
her age it is comforting to be able to be there in 2 ½
hours when necessary).
I can't tell you how sorry I am to be losing you and your
family, but I'll hope to get the chance to try when I see
you in person. And I definitely plan to make the most out
of your remaining six months here….

24. Add a Personal Touch
… Thank you for your question. I have loved
watching you become a grandmother. The
photos of the twins on Facebook are adorable,
and I can feel your bright energy when I see you
in person. I can’t wait until it’s my turn! (Not to
rush anything…!)…

25. Make it
Personal

26. DESIGNING FOR SOCIAL
• Don’t be a bullhorn
• Integrate with programs, goals, strategies
• Be people focused, not institutionally focused

27. Language Audit: January
1. Choose one communication ‘artifact’ that is
relevant to your congregation’s focus for this
year.
2. Use our lens to heighten awareness about the
overt and covert messages that may be
expressed or inferred – and explore what
changes you might consider as part of your
journey as a Connected Congregation.
– Analyze, empathize, role play, brainstorm, explore.
– And then SHARE!