Social Media Tools for Your Resturant Pantry, May 2012

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Presentation gave in New York at 2012 Digital PR Summit

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Social Media Tools for Your Resturant Pantry, May 2012

  1. 1. WHAT TO PACK IN YOUR SM PANTRY: AN INVENTORY OF SOCIAL MEDIA TOOLS
  2. 2. First, A Metaphor.
  3. 3. Agencies Are Like Restaurants. =
  4. 4. Client Centric. =
  5. 5. The Power of Presentation. =
  6. 6. Let Off Steam. =
  7. 7. Fancy Tools Required. =
  8. 8. Fancy Tools Required. =
  9. 9. Fancy Tools Required. =
  10. 10. Shiny Tools Syndrome.
  11. 11. Barely-Used Shiny Tool Syndrome.
  12. 12. (LOTS OF SHINYTOOLS.)
  13. 13. Agenda•   4  Tips  to  Avoid  the  Barely-­‐Used  Shiny  Tool  Syndrome   (LET’S  START  A  RESTURANT!)   •   Tools  for  Planning  Your  menu   •   Tools  for  Finding  the  Best  Cri?cs   •   Tools  for  Managing  your  Orders   •   Tools  for  Managing  your  Business   •   Desert!  
  14. 14. Agenda•   4  Tips  to  Avoid  the  Barely-­‐Used  Shiny  Tool  Syndrome   (LET’S  START  A  RESTURANT!)   •   Tools  for  Planning  Your  Menu   •   Tools  for  Finding  the  Best  Cri?cs   •   Tools  for  Managing  your  Orders   •   Tools  for  Managing  your  Business   •   Desert!  
  15. 15. 4 Tips to Avoid Barley-Used Shiny Tool Syndrome
  16. 16. Tool Tip #1: Make Sure It’s a Tool You Really Need.
  17. 17. Tip #2: Select the Right Tool For The Job
  18. 18. Tip #3 - Training & Practice Are Essential.
  19. 19. Tip #4: Not All Tools Are Created Equal.$ $$ $$$
  20. 20. Agenda•   4  Tips  to  Avoid  the  Barely-­‐Used  Shiny  Tool  Syndrome   (LET’S  START  A  RESTURANT!)   •   Tools  for  Planning  Your  Menu   •   Tools  for  Finding  the  Best  Cri?cs   •   Tools  for  Managing  your  Orders   •   Tools  for  Managing  your  Business   •   Desert!  
  21. 21. Agenda•   4  Tips  to  Avoid  the  Barely-­‐Used  Shiny  Tool  Syndrome   (LET’S  START  A  RESTURANT!)   •   Tools  for  Planning  Your  Menu   •   Tools  for  Finding  the  Best  Cri?cs   •   Tools  for  Managing  your  Orders   •   Tools  for  Managing  your  Business   •   Desert!  
  22. 22. Lets Start a Restaurant!
  23. 23. Listening Tools
  24. 24. Listening Tools.$ $$ $$$
  25. 25. Influencer Identification Tools
  26. 26. Influencer Identification Tools. $ $$
  27. 27. Influencer Notification Tools
  28. 28. Notification Tools.$ $$
  29. 29. Monitoring & Management Tools
  30. 30. Monitoring Tools.$ $$ $$$
  31. 31. Engagement Workflow Analytics Security Support
  32. 32.                                        Engagement  PlaKorm   A  unified  pla7orm  to  monitor,  manage  and  measure  your  social  media  iniAaAves  Awareness  listening,  aggrega?ng  and  priori?zing  signals  across  all  social  channels    Engagement  publishing,  interac?on  and  ac?va?on  on  all  channels  from  a  single,  central  loca?on    Measurement  tracking,  analysis  and  repor?ng  of  reach,   Coordina3on   Integra3on  engagement,  ac?vity,   organizing  and  managing  people,  processes   archiving  all  social  data  in  one  place  as  well  as  conversion  and  other  key   and  ac?vity  across  brands,  campaigns,   connec?ons  to  other  enterprise  systems,  data  social  metrics     accounts  and  teams     and  processes    
  33. 33. Restaurant Revenue Tools
  34. 34. Take the Integral View of Revenue. Must  Know  /   Establish:   PAID   OWNED   •     Website   Objec3ves   •   Conversion  Goals   •   ABach  a  $   Es3mate  to  goal  if   there  is  no    ROI     e-­‐commerce.     EARNED  
  35. 35. Business Management Tools. $ $$$
  36. 36. Now With Social MediaTracking!  
  37. 37. Agenda•   4  Tips  to  Avoid  the  Barely-­‐Used  Shiny  Tool  Syndrome   (LET’S  START  A  RESTURANT!)   •   Tools  for  Planning  Your  Menu   •   Tools  for  Finding  the  Best  Cri?cs   •   Tools  for  Managing  your  Orders   •   Tools  for  Managing  your  Business   •   Desert!  
  38. 38. Agenda•   4  Tips  to  Avoid  the  Barely-­‐Used  Shiny  Tool  Syndrome   (LET’S  START  A  RESTURANT!)   •   Tools  for  Planning  Your  Menu   •   Tools  for  Finding  the  Best  Cri?cs   •   Tools  for  Managing  your  Orders   •   Tools  for  Managing  your  Business   •   Desert!  
  39. 39. 3 QUICK DESERTS
  40. 40. Facebook Skepticism?
  41. 41. Facebook Skepticism?
  42. 42. Facebook Skepticism?Earned Vs Paid Media.
  43. 43. Facebook Skepticism?Data is the Key to Making “Earned Media” work in Social Media.
  44. 44. Desert #1
  45. 45. Desert #2
  46. 46. Desert #3
  47. 47. WHAT TO PACK IN YOUR SM PANTRY: AN INVENTORY OF SOCIAL MEDIA TOOLS
  48. 48. Thank You! Brad  B  McCormick   @darbtx  INQUIRIES@10LouderStrategies.com  

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