The Nuts & Bolts of Communication Planning

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How often do people confused Strategy & Tactics? Goals vs Objectives? KPI vs ROI?

This nifty presentation used football metaphors & hungarian goulash to explain what's what.

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The Nuts & Bolts of Communication Planning

  1. 1. NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING
  2. 2. NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING Brad  B  McCormick   @darbtx   INQUIRIES@10LouderStrategies.com  
  3. 3. NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING The Basics.
  4. 4. NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING Goals vs. Objectives Strategy vs. Tactics KPI vs. ROI
  5. 5. NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING The Basics Matter.
  6. 6. Knowing The Basics is Essential to Measurement.
  7. 7. NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING Goals vs. Objectives Strategy vs. Tactics KPI vs. ROI
  8. 8. GOALOBJECTIVESTRATEGY TACTIC
  9. 9. X  
  10. 10. GOALOBJECTIVESTRATEGY TACTIC
  11. 11. GOALOBJECTIVESTRATEGY TACTIC
  12. 12. GOALOBJECTIVESTRATEGY TACTIC
  13. 13. ABSTRACT GOALOBJECTIVESTRATEGY TACTIC ACTIONABLE
  14. 14. GOALOBJECTIVESTRATEGY TACTIC
  15. 15. ABSTRACT GOALOBJECTIVESTRATEGY TACTIC ACTIONABLE
  16. 16. LONG TERM GOALOBJECTIVESTRATEGY TACTIC SHORT TERM
  17. 17. FEW METRICS GOALOBJECTIVESTRATEGY TACTIC MANY METRICS
  18. 18. Key Performance Indicator Return on Investment
  19. 19. GOAL OBJECTIVE KPI STRATEGY TACTICKPI KPI KPI
  20. 20. GOAL OBJECTIVE STRATEGYROI TACTIC
  21. 21. GOAL OBJECTIVEROI STRATEGY TACTIC
  22. 22. GOAL OBJECTIVEROI KPI STRATEGY TACTIC KPI KPI KPI
  23. 23. GOALOBJECTIVESTRATEGY TACTIC
  24. 24. GOAL vs.OBJECTIVE
  25. 25. GOAL vs.OBJECTIVE
  26. 26. GOAL vs.OBJECTIVE
  27. 27. Choose S.M.A.R.T. Objectives Specific   Measurable   AcDonable   RealisDc   Timed  
  28. 28. GOAL:Victory
  29. 29. OBJECTIVE: Points
  30. 30. GOAL: VictoryOFFENSE DEFENSE
  31. 31. OFFENSEObjective: Score Points
  32. 32. DEFENSEObjective: Prevent Points
  33. 33. GOAL: VictoryOBJECTIVE: OBJECTIVE:Score Points Prevent Points
  34. 34. GOALOBJECTIVESTRATEGY TACTIC
  35. 35. STRATEGY vs. TACTICS
  36. 36. Interdependent Relationship: Strategy   TacDcs  
  37. 37. What is Strategy?  A  Plan  of  Ac+on  that  Makes  the   Whole  Greater  than  the  Parts.       1.   ArDculates  the   challenge     2.   Set  of  guiding   principles     3.   Set  of  coherent   acDons  
  38. 38. Makes the Complex Sound Simple
  39. 39. Makes the Simple Sound Complex
  40. 40. Interdependent Relationship: Strategy   TacDcs  
  41. 41. Interdependent Relationship: GOAL Strategy   TacDcs  OBJECTIVESTRATEGY TACTIC
  42. 42. NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING Goals vs. Objectives Strategy vs. Tactics KPI vs. ROI
  43. 43. NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING
  44. 44. Thank You! Brad  B  McCormick   @darbtx  INQUIRIES@10LouderStrategies.com  

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