Transportation Company

1. Presented by
Danswrang Muchahary
MBA(TTM) 3rd Sem
IGNTU, Amarkantak
Enrl No- 1801175005

2. Overview
 AMTRAK, also known as the National Railroad
Passengers Corporation
 Created by Congress in 1970
 Began Operation in 1971
 More than 20,000 employees
 Own 469 Locomotives/1519 passengers car
 Run over 300 trains a day
 Over 500 stations
 21,000 Train route miles in 46 States
 Own 80% of the Northeast Corridor(Boston-DC)
 Over 26 Million Passengers a year

3. Service Offered
Variety of Routes
High Speed Rail
Acela Express on Northeast Corridor only
Variety of Sitting options
Operates 14 long distance routes across the
country

4. Strategic Elements
 Positioning
 Image
 Target Markets
 Differential Advantage
 Compared to Cars
 Compared to Airlines
 Promotional/Advertising Strategy
 Students Advantage Discount Card
 Veterans Advantage Discount Card
 International Students Identity Card
 AAA Membership Card

5. Pricing Strategy
 Tier Pricing
 Limited Promotions
 No Direct Rail Competitors= No Price Wars
 Pressure from Non-Rail Competitors

6. List of Trains
 Acela Express (Boston – New York City – Washington, D.C.)
 Keystone Service (Harrisburg - Philadelphia - New York)
 Adirondack (Montreal - Albany - New York)
 Lake Shore Limited (Chicago - Cleveland - Buffalo - Boston / New
York)
 Amtrak Cascades (Vancouver, BC - Seattle - Tacoma - Portland -
Salem – Eugene)
 Maple Leaf (New York - Buffalo – Toronto)
 Auto Train (Lorton, VA (Washington, DC) - Sanford, FL (Orlando)
 Michigan Services (Chicago - Detroit - Pontiac / Chicago - Grand
Rapid)
 Capitol Corridor (San Francisco - San Jose / Oakland - Sacramento /
Auburn / Reno)
 Northeast Corridor 1 (New York - Philadelphia - Baltimore –
Washington) & many more……

10. Performances
In 2018, Amtrak served 31.7 million passengers and
had $3.4 billion in revenue
While employing more than 20,000 people
83% of passengers travel on routes shorter than 400
miles(645KM)

11. Advantage
 No other major rail passengers competitor
 Free to Drink
 Lo cost travelling across country- $200 for one way
 Connected with closer Destinations