The document discusses the concept of embracing failure as a pathway to success, likening it to the journey of a rock climber. It emphasizes the importance of learning from mistakes, adapting strategies, and experimenting in communication. Key takeaways include the idea of 'failing forward' and staying engaged with evolving digital platforms.

1. Fail Yourself Fitter
Dan Slee
comms2point0.
https://flic.kr/p/6Z83fp

2. Fail Yourself Fitter
Dan Slee
comms2point0.
https://flic.kr/p/6Z83fp
Fail Yourself Fitter: How
Epic Comms Fails Can
Be a Path to Success

3. Let’s climb
success
mountain
Creative Commons By Adha65

4. You will fail.
You will fail

5. You will fail.
Failure is good.

8. The Mount
Everest of fails.

10. Censored

11. The K2 of fails

17. Failure isn’t
bad. Not
learning the
lesson is.

18. Fail forward.

19. https://flic.kr/p/dQwy44

22. Be like a rock
climber with
failure. Learn.

24. LESSON: don’t makehalf a billion poundsof profit then put
prices up £120 and
then have a TwitterQ&A

25. My biggest fail.

27. .

28. .

29. .

30. .
LESSON: change thepassword, use a
different platform forwork and personal…

34. LESSON: make a
mistake, learn fromit, move on…

35. It isn’t just
digital fails.

36. If you just
send out
stuff you
are
failing…

37. If you aren’t
thinking about
strategy you’re
failing…

38. If you do not
have time to
experiment
you are

39. If you have a
team that isn’t
as comfortable
with digital
than
traditional you
are failing

40. If you aren’t
making friends
with channel
shift and
customer
services you
are failing

41. Take-homes:
Fail forward.
Be more like
a rock climber.

42. A short clip to round things
off. Google and failure or a
dancing man?
http://www.bbc.co.uk/news/technology-25880738
or
http://youtu.be/fW8amMCVAJQ

43. Thank you!
Dan Slee
Comms2point0
dan@comms2point0.co.uk
@danslee @comms2point0