how to Think different is an e-book written for those who struggle in understanding the importance of vagueness. Partnering up with James Nead and Shannon Hartley, and with the guidance of Deborah Morrison, we were capable to produce this unique piece. Our project is a reasoning for why vagueness matters. We explore the beauty of vagueness and provide a guideline for the creative process. This provides readers with knowledge on how to use vagueness to ones advantage. #uocreativestrat

1. how to
Think different

2. QUIT ASKING
“HOW TO”
QUESTIONS.

3. The project
Our project is a reasoning for
why vagueness matters.
We explore the beauty of
vagueness and provide a guideline
for the creative process. This
provides readers with knowledge on
how to use vagueness to ones
advantage.
Daniel Caldas
Passionate communicator. Curious Account
Planner. Reader. Professional gamer.
Freelance problem solver. Travelaholic.
About this travelaholic
Shannon Hartley
Award-winning internet trailblazer. Devoted
social mediaholic. Amateur beer guru.
Unable to type with boxing gloves on.
Creator. Organizer. Lover of people.
James Nead
Friendly thinker. Bacon expert.
Entrepreneur. Coffee fan. Creator. Web
buff. Reader.
About this lover of bacon
Marcos Macedo, Aaron Porter, Deb Morrison, Senyo Ofori-Parku and SOJC.
Special Thanks
Who we are
About this lover of people

4. Think vague
Embrace
Vagueness
Understand that everything that you read here has a high
probability of being vague. Anyways, we are sure you can identify
with everything we talk about. Understand that this industry is not
about formulas or detailed guidelines. It is about YOU figuring out
the solution for a problem. It is about YOU critically, conceptually,
creatively using skills that will solve problems responsible for
brands and issues in a global economy. Start doing it.
4how to
It’s a video.

5. Table of contents
Think curious
Think productive
Build a network
Think human
Lead an opinion
Think hybrid
Think creative
Be the change
Understand the process
how to Think vague 4
6
7
8
9
10
11
12
13
14

6. Curiosity is the wandering of wonder. As soon as you find the
answers they will lead you to more questions. It is important for
this to happen in order to think curiously and never stop looking
for answers.
Trust in your curiosity. Be brave in finding answers and
generously share them. Even for things that you don't identify
with, keep questioning, discuss about what you find, search for
more, apply new perspectives, hell, go crazy with everything
that you discover. Answers are addicting. They will make you
want more as soon as you keep feeding your desire for them.
6
Keep questioning.
Keep exploring.
Think curious
how to
The Future Belongs to the Curious by Slikshare
It’s a video.

7. First of all, it is important that you accept and believe that 'Time'
is a matter of organization. As soon as you stick to your plans,
you will be fine. Learn to collaborate with people and together
focus your thoughts on finding solutions.
Be attentive and understand that there are various ways of
solving problems. Focusing on an idea will enhance ones
thought, but don’t forget to be a flexible thinker. All you need is
effort and organization.
Here are some hints that might improve your productivity:
7
Think productive
how to
Don’t be aFollow a schedule
Make a check-list
Invest your time wisely
Honor your responsibilities bullshitter

8. 8
Build a network
how to
This industry is about the
connections you make.
Physical Interaction
 Go to events
 Participate in conferences
 Make a business card
 Write personal letters
 Call your contacts
Social Media
 Improve your LinkedIn
 Be interesting on Twitter
 Be smart on Facebook
 Write a Blog
 Send thank you Emails
It all starts with "Hi, my name is ____________________.” The
rest is up to your communication skills. How do you improve
that? Communicate.
There are many different ways to connect with people to build
relationships. The most important aspect to keep in mind while
communicating is to giver every relationship empathy and trust.
Here are some things that you can start doing:

9. There are only two things that we can be absolutely sure
about in your life:
We are going to die
We are going to have to make choices
Be strategic, courteous and above all, humble. Bravery and
generosity are the most important characteristics for success.
Understand that everything is a system that connects people’s
ideas.
Learn how to deal with being wrong, and NEVER, forget about
your team. Do the right thing, rather than doing "the good
thing”. It is hard to evaluate most of your own choices. Even
so, don't be a coward and face the consequences. That is
how you learn.
It is good to be good. But it is better to be right.
9
Think human
how to
Collaborate.

10. READ.
10
Lead an opinion
how to

11. beer
99% strategy
Stop saying that you hate math
weirdly
11
Coffee
Strong concept
Analytical
Creative
Be nimble.
Think hybrid
how to
Think and do
Bring new ideas
Organic
Trust originality

12. Where good ideas come from by Steven Johnson
12
Think creatively
how to
Ideas over ego.
Always.
To think creatively is to passively be a solution provider.
Creativity is not only about having crazy non-sense ideas
that will be, at its most, different. A creative idea is a solution
that will solve a problem in a strategic way.
The creative process is intriguing and interesting. It is
frustrating and motivational. It is vague…but it makes sense.
Some things you have to have in mind:
 Don't be an asshole
 Think about the problem but focus on the solution
 Travel
 Make mistakes and learn from them
 Go places where you can wander, like a shower
 Trust your gut feeling
It’s a video.

13. 13
Be the change
how to
thinker
Be a
flexible
To change the world is to invest in your focus.
Devote yourself on projects that will influence culture positively.
Have your own thoughts and be organic. Don’t be afraid to
have different ideas. Value and applicability is what matters.
Remember, you will be challenged to take risks. Learn. Build.
Change.

14. Your ideas are great?
They are not the only one on the table.
95% of your ideas might not be approved, and that is how the
process is. It is frustrating. It is vague. But it challenges you to
bring out your creative genius. If you let it.
Ideas are not your own, learn to let go of them and collaborate
to set solutions into motion.
14
Understand the process
how to
Honoring the Creative Process by GuruTubeVideos
It’s a video.

15. THERE IS NO
RECIPE.

16. EMBRACE
VAGUENESS