UNF Girl Up

1. Girl Up Ad Campaign
Isabel, Danielle, Isabelle, and Angie
United Nations Foundation

2. Overview
Print Ad
-Printed Posters
-Social Media Posts
Video
-Incorporating the community
-Posted on social media
-Runs as a television ad
Radio Spot

3. Timeline of Campaign
-Launch #GirlUp with posters and
social media
-Compose videos with clips from
participants reading from script
-Radio spot running simultaneously
throughout

4. Slogan
“Don’t Give Up…#GirlUp!”
Uniting girls to change the world
-Providing opportunity to become educated, healthy,
safe, counted and positioned to become the next generation
of leaders.
Demographic
-Girls/Women aged 11-21

5. Print and Social Media Ad Examples

6. Video
Incorporates message of Girl Up
Black & white, changes to color
Includes people from target demographic
The video will be posted on Facebook, Twitter, Instagram, Tumblr, and
YouTube
Potential to go viral from sharing on social media and community
involvement

8. Audio
Radio Spot
Audio from the video on social media
Has information about Girl Up
How people can get involved
Plays on Top 40 radio stations, Pandora, Spotify
Reaches target demographic easily

9. Summary
•“Don’t Give Up…#GirlUp”
•Positive messages to encourage girls
and women to take action
•Target audience: girls 11-21
•Distribution:
•Print ad – on social media and in metro
stops near schools and universities
•Video – social media and UNF website
•Audio – radio, Spotify, Pandora