1. MASTER IN DIGITAL MARKETING MANAGEMENT
SOCIAL COMMUNICATION 24 years of experience
https://www.linkedin.com/in/daniel-palacio/
danipalacio@gmail.com
Experience
Professional Profile
Digital Channel Manager – Online Business
Management (2017)
Web Boss (2011)
MOVISTAR - Telefónica Móviles Duration: July 2011
– November 2017
Dependants 20.
Functions and achievements: 52% increase in
digital sales digital channel. Revenue generation of
more than U$1.5 million in the last year.
Digital Business Manager
Digiway - Terra Duration: January 2007 - March
2009 People in charge 7
Functions and achievements: Strategic
management of accounts: Movistar, Samsung,
Purina, Nestlé, Teleamazonas, Implementation of
digital marketing tactics, content, CRM web
analytics and Social Media.
Budget control and project management.
Turnover achieved more than U$650,000 in one
year.
Cel: 318-707-9104
Professional with a Master's degree in Digital Marketing Management (IEBS Barcelona Spain), more tan 24 years of experience in
E-commerce – Digital Marketing and Digital Business.
In the last 5 years I have developed experience in Amazon Seller Central with several clients in Colombia and the USA.
Experience as Marketing Director, Country Manager and E-commerce Business.
Professor in the Master of Prime Business School - Sergio Arboleda University, He has been a professor of the Master of
International Management at Universidad de la Sabana and Director of the E-commerce Diploma at Sergio Arboleda University
among other universities.
In 2017 he was nominated for best Teacher in the country in Awards of the Magazine Portafolio and Presidency of the Republic.
In 2018 he won the award for BEST E-COMMERCE Latin America for his online entrepreneurship.
Country Manager – Head E-commerce
June 2019 – May 2020
Functions and achievements: Responsible for
Doppler's operation in Colombia
Marketing Automation – Ecommerce
Facturación U$175,000
Founder of www.latiendadecomics.com WINNER for best e-commerce 2018
and marketingdigital.blog
CMO – Head Ecommerce
Nov 2017– April 2021
Functions and achievements: Increase
sales in digital environment for customers,
Amazon and E-commerce Store.
Web Marketing Manager - Ecommerce LG
ELECTRONICS Duration: March 2009 - May 2011
Functions and achievements: Generation of online
sales for more than U$1 million dollars.
Increase in sales in online retail by more than 43%
year-on-year.
Country Manager–
LATAM Colombia – Peru – Chile - Argentina
May 2021 -2022
Functions and achievements: Responsible for
the operation in South America annual
turnover U$6 million.
MKT Director MENTOOR
Mayo 2022
Functions and achievements: Consulting
for Amazon FBA Accounts, focus on
increase sales through Amazon Seller
Central.

2. Studies
IEBS (Barcelona España – Universidad Rey Juan
Carlos)
Master in Digital Marketing Management
2012 – 2014.
Universidad de La Sabana
Social Communicator and Professional
Journalist July 1994 - December 1999.
English 100%
- Winner of best E-commerce Latin America (Latam Digital Awards) 2018
- Nomination best university teacher in Colombia (Portafolio Magazine 2017) - Colombia
Startup Best Speaker 2017
- Best LATAM Comics Blog www.comics.com.co 2015 Boston USA
- #1 Brand in Social Networks Dinero Magazine in COLOMBIA 2015 and 2016 - Best
Teacher Executive Education 2013 (Prime Business School)
- Global Winner, Innovative Marketing Idea – Barcelona 2012 – 2013
- BlueCaribu BEST Social Media Strategy in Colombia 2012
- Colombia Online BEST Corporate Web Site Award 2012
- Digital Global Summit - BEST SOCIAL MEDIA STRATEGY Paris - France 03/2010
-
In 2012 he won the Award for Best Digital Marketing Idea worldwide.
- In 2013 it won the award for the best company website of the Min Tic.
- 2 times winner of the Best Social Media Brand award in 2015 and 2016 (Dinero
Magazine) for his strategies with Movistar.
-
Recognitions
Exp. Teacher
Universidad de La Sabana
- Maestría Gerencia Internacional
- Pregrado Comunicación Social
Prime Business School
- Executive MBA – Specialization -
Digital Marketing Diploma
- Diploma E-commerce
- Tutor Master projects
Esden Business School
- Master Marketing Digital
- Tutor de Proyectos
Alejandro Moreno
Docente – Director
INALDE
María Peñalosa
Directora Digital
Sancho BBO
David Gutierrez
CEO Vea Medios - AMD
References
Cel: 318-440-9580
Cel: 310-866-2839
Tel: 3044830785
Mauricio Mejía
Director Eikon - Digital
Tel: 3127584739
Founder – Director E-commerce
May 2014– Current
Functions and achievements:
Commercial Director of Ecommerce
#1 of Collecting. Turnover of
U$30,000