4. THE AGENCY
WHO WE ARE
WE USE INNOVATION TO TELL BRAND
STORIES FOR PROGRESSIVE COMPANIES.
2.13.12 - BOSTON UNIVERSITY PAGE 4
Wednesday, February 15, 12
5. INNOVATION
2.13.12 - BOSTON UNIVERSITY PAGE 5
Wednesday, February 15, 12
6. INNOVATION IN
MARKETING IS ABOUT
NEW IDEAS.
2.13.12 - BOSTON UNIVERSITY PAGE 6
Wednesday, February 15, 12
7. TECHNOLOGY,
PRODUCTION, MEDIA,
STRATEGY ARE TOOLS TO
GET THERE.
2.13.12 - BOSTON UNIVERSITY PAGE 7
Wednesday, February 15, 12
9. the parking
meter:
circa 1940
2.13.12 - BOSTON UNIVERSITY PAGE 9
Wednesday, February 15, 12
10. the parking
meter:
circa 200
not much has
changed
2.13.12 - BOSTON UNIVERSITY PAGE 10
Wednesday, February 15, 12
11. Streetline is introducing
a radical shift in parking.
Wireless sensors...
2.13.12 - BOSTON UNIVERSITY PAGE 11
Wednesday, February 15, 12
12. ...and a mobile application
2.13.12 - BOSTON UNIVERSITY PAGE 12
Wednesday, February 15, 12
13. RELICS OF OUR GENERATION
2.13.12 - BOSTON UNIVERSITY PAGE 13
Wednesday, February 15, 12
14. ADVERTISING IS
WAY BEHIND.
2.13.12 - BOSTON UNIVERSITY PAGE 14
Wednesday, February 15, 12
15. WE ARE DRIVING
AROUND IN CIRCLES,
HOPING TO FIND A
PARKING SPOT.
THERE’S GOT TO BE A
BETTER WAY.
2.13.12 - BOSTON UNIVERSITY PAGE 15
Wednesday, February 15, 12
16. TRADITIONAL
ADVERTISING WORKS
BY INTERRUPTING A
STORY WITH A LESS
INTERESTING STORY.
2.13.12 - BOSTON UNIVERSITY PAGE 16
Wednesday, February 15, 12
17. DIGITAL IS NO BETTER.
2.13.12 - BOSTON UNIVERSITY PAGE 17
Wednesday, February 15, 12
23. WE PUT UP WITH IT BECAUSE
IT IS ALL WE KNOW.
2.13.12 - BOSTON UNIVERSITY PAGE 23
Wednesday, February 15, 12
24. FROM HAND GRENADES TO HANDSHAKES
APPROACH
2.13.12 - BOSTON UNIVERSITY PAGE 24
Wednesday, February 15, 12
25. THE NUMBER OF BRAND MESSAGES YOUR
CONSUMER SEES IN A GIVEN DAY.
2.13.12 - BOSTON UNIVERSITY PAGE
Wednesday, February 15, 12
26. THE NUMBER OF MESSAGE THEY ENGAGE WITH.
2.13.12 - BOSTON UNIVERSITY PAGE
Wednesday, February 15, 12
27. THE NUMBER OF MESSAGE THEY RETAIN.
2.13.12 - BOSTON UNIVERSITY PAGE
Wednesday, February 15, 12
28. THE NUMBER OF MESSAGE THEY ACT UPON.
2.13.12 - BOSTON UNIVERSITY PAGE
Wednesday, February 15, 12
29. This is our goal.
2.13.12 - BOSTON UNIVERSITY PAGE
Wednesday, February 15, 12
30. Advertising + Media
won’t get us there.
2.13.12 - BOSTON UNIVERSITY PAGE
Wednesday, February 15, 12
31. We need to starting looking
at the world in terms of
Content + Context
2.13.12 - BOSTON UNIVERSITY PAGE
Wednesday, February 15, 12
32. CONTENT
2.13.12 - BOSTON UNIVERSITY PAGE 32
Wednesday, February 15, 12
33. THE AGENCY
WHAT WE DO
PUBLIC RELATIONS
ENTERTAINMENT TECHNOLOGY
ADVERTISING
2.13.12 - BOSTON UNIVERSITY PAGE 33
Wednesday, February 15, 12
34. OUR PHILOSOPHY
SOCIAL BY DESIGN
SOCIAL
CONTENT
MEDIA
ADVERTISING CONSUMER MOBILE
PARTICIPATION
PUBLIC MUSIC/
RELATIONS ENTERTAINMENT
2.13.12 - BOSTON UNIVERSITY PAGE 34
Wednesday, February 15, 12
35. NATURE OF CONTENT
ENTERTAINMENT UTILITY
COMMUNITY
2.13.12 - BOSTON UNIVERSITY PAGE 35
Wednesday, February 15, 12
36. EVERYTHING WE DO IS
ABOUT STORY-
TELLING.
2.13.12 - BOSTON UNIVERSITY PAGE 36
Wednesday, February 15, 12
37. Spoken Story
Written Story
Visual Story
2.13.12 - BOSTON UNIVERSITY PAGE 37
Wednesday, February 15, 12
38. WELCOME TO THE LIVING STORY
2.13.12 - BOSTON UNIVERSITY PAGE 38
Wednesday, February 15, 12
41. CONTEXT
2.13.12 - BOSTON UNIVERSITY PAGE 41
Wednesday, February 15, 12
42. PEOPLE ARE MEDIA
2.13.12 - BOSTON UNIVERSITY 3 PAGE 42
Wednesday, February 15, 12
43. WITH FRIENDS
2.13.12 - BOSTON UNIVERSITY PAGE 43
Wednesday, February 15, 12
44. CELEBRITIES
AS MEDIA
OUTLETS
2.13.12 - BOSTON UNIVERSITY PAGE 44
Wednesday, February 15, 12
45. DATA IS THE NEW CREATIVE BRIEF
2.13.12 - BOSTON UNIVERSITY 3 PAGE 45
Wednesday, February 15, 12
46. CLIENTS &
CULTURE
2.13.12 - BOSTON UNIVERSITY PAGE 46
Wednesday, February 15, 12
47. CLIENTS DEFINE
AGENCIES.
2.13.12 - BOSTON UNIVERSITY PAGE 47
Wednesday, February 15, 12
48. EVERY CLIENT
RELATIONSHIP AS A
SOURCE OF LEARNING
AND INSPIRATION.
2.13.12 - BOSTON UNIVERSITY PAGE 48
Wednesday, February 15, 12
49. THE CULTURE OF
YOUR CLIENTS RUBS
OFF ON YOU.
2.13.12 - BOSTON UNIVERSITY PAGE 49
Wednesday, February 15, 12
50. CHOOSE WISELY.
2.13.12 - BOSTON UNIVERSITY PAGE 50
Wednesday, February 15, 12
51. “WE ONLY WORK
WITH CLIENTS FOR
WHOM DIGITAL IS THE
MOST IMPORTANT
MEDIUM.”
- Martin Brooks, Work Club
2.13.12 - BOSTON UNIVERSITY PAGE 51
Wednesday, February 15, 12
67. CULTURE IS MORE IMPORTANT THAN
STRATEGY.
2.13.12 - BOSTON UNIVERSITY PAGE 67
Wednesday, February 15, 12
68. CONVENIENCE WILL ALWAYS WIN
OUT OVER PRIVACY.
2.13.12 - BOSTON UNIVERSITY PAGE 68
Wednesday, February 15, 12
69. www.twitter.com/danielstein
www.facebook.com/dmstein
www.linkedin.com/profile/view?id=423683
2.13.12 - BOSTON UNIVERSITY PAGE 69
Wednesday, February 15, 12