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Dogs
1. Facebook Social Media Success
Stories
By Danielle Romano
Intro to Communication to
Technology
2. • Facebook is the #1 online social networking
site
• Facebook has 1.35 billion monthly users,
that’s equivalent to China’s population!
• 71% of internet users are Facebook users
3. • 4.5 billion likes are generated daily
• 16 million local business pages are on social
media
• Facebook has more monthly users than
WhatsApp, Twitter, and Instagram combined
4. BarkBox
• BarkBox makes it easier
for owners to surprise
their dogs each month
with goodies without
having to leave the
house
• Each box is packed and
delivered with
homemade all natural
dog treats and high
quality toys
5. BarkBox Facebook Page
• BarkBox receives 5k
new subscribers each
month through
Facebook
• 50% of their daily
conversations are
through Facebook and
1/3 of their daily traffic
is also from Facebook
6. Building Families
• It draws attention to
animal shelters in need
• Helped achieve their
goals by attracting a
wide range of people
such as the press,
vendors, and potential
partnerships
7. Shelter Freedom Rides
BarkBox features on their site pictures of dogs that waited
at Chicargo Animal Care and Control who found their
forever home.
8. • Provides discounts and other promotions to their
products
• Provides their audience with entertainment such as
articles about dogs, pictures and funny videos
9. PetFlow
• PetFlow is a home
delivery service for high
quality food, treats, and
accessories for your
pets
• This company offers
great things, such as top
brands, great prices,
and free shipping
10. PetFlow Facebook Page
• Their Facebook page and
Facebook ads brought in
over 1 million customers
• The ads published already
resulted in a three time
return on the money
spent on them
• 45% of new customers
and sales originate on
their site
11. Building an audience
• They also have produced a 50% increase in website
conversation
• Their site helped them build a relationship with an
audience genuinely interested in their business
