A2 Media Studies Evaluation.

1. How effective is the
combination of your main and
ancillary texts?
Daniel Hickey

2. Advert
 We wanted to create a distinctive style. From our target
audience research we created something that was simple,
recognisable and symbolic. With our theme of black, white
and red, we created this (see right). Our advert includes our
motif, the ‘Sad Robot’, which is in fact the name of our
chosen band.
 We chose, that with our target audience of late teens and
young adults, a stylistic choice would be a comic/retro style
artwork for our piece, and that our image is simplistic but
recognisable. With this our target audience could relate to
the artwork. We thought the ‘glowing’ affect gave a sense
of ‘being at the show’ like the spot lights on the star. The
largely dark and contrastive black and white here also
relate to our main product, where our music video uses high-
key lighting and mainly black costumes with the exception
of our drummer who wears a red t-shirt.

3. Style & Theme
 Our colour scheme shares connotations of passion,
mysteriousness and an urban/retro feel about it. We
wanted to create a very strong and noticeable link
between our main and ancillary texts through more
than just imagery, but through iconic art style of the
text involved. All text used is red, and this emphasis on
red amongst a red setting really links to the tone and
atmosphere of our main text. Our stars, as mentioned
before, are deliberately dressed in dull blacks and
reds.
 Our retro theme that we see in the Digipak(right)
continue through our advert (previous slide) and our
stars’ costume. ‘Retro’ is defined as ‘style or fashion
from the recent past’, we’re focusing on the 90’s and
the very early 2000’s. Why? Because our target
audience will be able to relate to that time period,
many of them like ourselves growing up during this
time.

4. improvements
 There are aspects of the relation between our
main and ancillary texts that I think could be
improved upon. Firstly, whilst our colour themes are
effective between the two, the motif is not present
in the music video. However, that being said our
album cover does feature at the end of the music
video like an introduction to the album, or a
second less important motif. The actual motif of our
robot, I think, could have featured in the music
video as perhaps a mask, or a drum cover, or a
shirt front. With that I think we could have created
a nostalgic atmosphere, or a recognisable visual.