A current executive vice president with Jones Lang LaSalle (JLL) Hotel & Hospitality Group in San Jose, California, Daniel “Dan” Fenton is an experienced executive in the tourism and hospitality sector, especially in the San Jose area. As this role, Dan Fenton regularly provides strategic guidance to regional hospitality organizations looking to boost tourism activity. One notable client is the Greater Raleigh Convention and Visitors Bureau (GRCVB).

1. Dan Fenton Talks
Destination Strategy
at GRCVB Annual
Meeting
Dan Fenton, San Jose

2. Introduction
A current executive vice president with Jones Lang LaSalle (JLL) Hotel
& Hospitality Group in San Jose, California, Daniel “Dan” Fenton is an
experienced executive in the tourism and hospitality sector,
especially in the San Jose area. As this role, Dan Fenton regularly
provides strategic guidance to regional hospitality organizations
looking to boost tourism activity. One notable client is the Greater
Raleigh Convention and Visitors Bureau (GRCVB).
At the 2017 Annual Meeting of GRCVB, Fenton delivered a
presentation on JLL Hotel & Hospitality Group’s role in developing a
Destination Strategic Plan (DSP) for Wake County tourism. According
to Fenton, a key component of the plan’s success involves building
consensus among stakeholders ranging from Wake County
municipalities to elected officials and upper-tier management. He
announced the creation of a new website, where stakeholders can
submit their ideas and opinions for consideration by JLL.

3. GRCVB Annual Meeting
After compiling data gathered online and in person, JLL will
develop an actionable plan and present it at next year’s
meeting.
In terms of specific goals, Fenton explained that Wake County
should turn its focus to the “overnight visitor.” Specifically, he
hopes to explore which tourism assets the county can improve
to entice visitors to travel there for more extended stays.
To submit your ideas for improving tourism in Wake County,
visit wakecountydsp.com.