Atlantic Records would be a suitable label for the artist as it has similar but not identical signed artists like James Blunt, Ed Sheeran, and Jason Mraz. To appeal to Atlantic Records' budget constraints, the music video's production costs will be kept low through using free outdoor locations, costumes, and props without special effects. The music video is designed to engage the target audience across Facebook, Twitter, YouTube, and iTunes by leveraging Web 2.0 capabilities.

2. Atlantic Records
After doing some research into different record labels, I found
that Atlantic Records would be a suitable institution for our
chosen artist, as there are similar artists, but none exactly the
same, signed to them.
Atlantic Records is an American record company. It’s parent
company is Warner Music Group.

3. James Blunt
Ed Sheeran
Jason Mraz

4. The record label has lots of money but this
video would probably be a risky
investment for them, so the budget
wouldn’t be huge. We will be using our
own clothes for costumes, outdoor
locations, etc. This all free, so leaves money
for cameras and other technology.

5. We will use free outdoor locations and
cheap or free costumes and props. We
also won’t use any special effects.
Therefore, the production cost will be less
and will make the label more likely to
produce our music video.

6. Our target audience will be able to
interact with the music video in many
ways, due to Web 2.0.
 Facebook
 Twitter
 YouTube
 iTunes