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Business overview
Fishery Farm
• Small business
• 12 canal land
• Need employee
HR Planning
• Manager
• Fisherman Responsibilities
Working condition
Skills
Qualification
Salary
Job ADD
AIDA
Delphi Technique
• Forecasting Technique
• Take opinions from expert
Expert
Muhammad mahmood
Dr,sikender Hayat
In basket technique
 Manager
 Fisherman
Cognitive Ability Test
• IQ test
Performance Appraisal
• Goals & objectives
• Job standard
Job Training Program
• Responsibilities
• Skills
• Link b/w resp & skills
Off the job training
• Lecture
• Audio visual base
• E learning
Marketing Plan
Micro-Environment
• Supplier
• Customer
• Competitors
• General public
Macro-Environment
• Economics Factor
• Demographic force
• Technological force
• Natural and physical
Main offering
• Silver fish
• Sole fish
• Rohu fish
Mission
Key of Success
Unique Factor
Swot Analysis
• Strength
• Weakness
• Opportunity
• Threats
Segmentation, targeting & positioning
• Geographic
• Age
• Social class
• Income level
Marketing Mix
4ps
• Product
• Promotion
• Price
• place
Finance Plan
Startup Expenses and Capatilization
HR Expense:
Positions Number S/M (Rs.) TS/M (Rs.) S/Y (Rs.)
Manger 1 50,000 50,000 600,000
Fisherman 1 20,000 20,000 240,000
Total 70,000 70,000 840,000
Assets Expense:
Assets Cost
Land 400,000
Building 350,000
Fishes 120,000
Boat,Net,other tools 150,000
Office Equipments 200,000
Generator 70,000
Total 1,290,000
Other Operation:
Operations C/D (Rs.) C/M (Rs.) C/Y (Rs.)
Water 330 10,000 120,000
Vehicle 400 12,000 144,000
food 200 6,000 72,000
Electercity 250 7,500 90,000
Medicine 166 5,000 60,000
Gas/fuel 166 5,000 60,000
Total 1512 45500 546000
Total Investment For first Year: 2,676,000
Income Statement
Time Year 1 Year 2 Year 3
Revenue 1,200,000 1,500,000 1,700,000
Expenses
Medicines 60,000 55,000 58,000
Vehical 144,000 147,000 150,000
Food 72,000 75,000 80,000
Water 120,000 70,000 90,000
Gas/fuel 60,000 55,000 57,000
Electercity 90,000 97,000 97,000
Salaries 840,000 840,000 895,000
Bonuses 0 40,000 50,000
losses 3,500 1,500 2,000
Total 1,389,500 1,380,500 1,479,000
Net Income -189,500 119,500 221,000
Balance Sheet
Assets
year 1 Year 2 Year 3
Fixed Assets
Land 400,000 400,000 400,000
Building 350,000 380,000 410,000
Fishes 120,000 140,000 160,000
Boat,Net,etc 150,000 150,000 150,000
Office Equipments 70,000 80,000 90,000
Total F.A 1,090,000 1,150,000 1,210,000
Total Assets 1,090,000 1,150,000 1,210,000
Laibilities and Shareholder Equity
Short-term Liabilities
Accounts payable N/A N/A N/A
Long-term Liablities
Other Liabilities N/A N/A N/A
Long Term borrowing N/A N/A N/A
Total Liabilities NO LIABILITIES
Equity
Paid-up Capital 1,090,000 1,150,000 1,210,000
Total Equity/Liabilities 1,090,000 1,150,000 1,210,000
Project cash Flow Statement
Operating Activities
Year 1 Year 2 Year 3
Net Profit -189,500 119,500 221,000
Depriciation 2000 2000 2000
Pre-paid Payments 0 0 0
Advance Insurance Preminum -2000 -2000 -2000
cash provided by Operations -189,500 119,500 221,000
Financing Activities
Cash used by Financing activities 0 0 0
Investing activities
Capital expenditures 1,090,000 0 0
Cash Provided by investing activitiies 1,090,000 0 0
Total cash Flow 900,500 119,500 221,000
Cash Balance 1090000 1990500 2,110,000
Net Cash 1990500 2,110,000 2,321,000

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Business overview

  • 1. Business overview Fishery Farm • Small business • 12 canal land • Need employee
  • 2. HR Planning • Manager • Fisherman Responsibilities Working condition Skills Qualification Salary
  • 3. Job ADD AIDA Delphi Technique • Forecasting Technique • Take opinions from expert Expert Muhammad mahmood Dr,sikender Hayat
  • 4. In basket technique  Manager  Fisherman Cognitive Ability Test • IQ test
  • 5. Performance Appraisal • Goals & objectives • Job standard Job Training Program • Responsibilities • Skills • Link b/w resp & skills
  • 6. Off the job training • Lecture • Audio visual base • E learning
  • 7. Marketing Plan Micro-Environment • Supplier • Customer • Competitors • General public Macro-Environment • Economics Factor • Demographic force • Technological force • Natural and physical
  • 8. Main offering • Silver fish • Sole fish • Rohu fish Mission Key of Success Unique Factor
  • 9. Swot Analysis • Strength • Weakness • Opportunity • Threats Segmentation, targeting & positioning • Geographic • Age • Social class • Income level
  • 10. Marketing Mix 4ps • Product • Promotion • Price • place
  • 11. Finance Plan Startup Expenses and Capatilization HR Expense: Positions Number S/M (Rs.) TS/M (Rs.) S/Y (Rs.) Manger 1 50,000 50,000 600,000 Fisherman 1 20,000 20,000 240,000 Total 70,000 70,000 840,000 Assets Expense: Assets Cost Land 400,000 Building 350,000 Fishes 120,000 Boat,Net,other tools 150,000 Office Equipments 200,000 Generator 70,000 Total 1,290,000 Other Operation: Operations C/D (Rs.) C/M (Rs.) C/Y (Rs.) Water 330 10,000 120,000 Vehicle 400 12,000 144,000 food 200 6,000 72,000 Electercity 250 7,500 90,000 Medicine 166 5,000 60,000 Gas/fuel 166 5,000 60,000 Total 1512 45500 546000
  • 12. Total Investment For first Year: 2,676,000 Income Statement Time Year 1 Year 2 Year 3 Revenue 1,200,000 1,500,000 1,700,000 Expenses Medicines 60,000 55,000 58,000 Vehical 144,000 147,000 150,000 Food 72,000 75,000 80,000 Water 120,000 70,000 90,000 Gas/fuel 60,000 55,000 57,000 Electercity 90,000 97,000 97,000 Salaries 840,000 840,000 895,000 Bonuses 0 40,000 50,000 losses 3,500 1,500 2,000 Total 1,389,500 1,380,500 1,479,000 Net Income -189,500 119,500 221,000
  • 13. Balance Sheet Assets year 1 Year 2 Year 3 Fixed Assets Land 400,000 400,000 400,000 Building 350,000 380,000 410,000 Fishes 120,000 140,000 160,000 Boat,Net,etc 150,000 150,000 150,000 Office Equipments 70,000 80,000 90,000 Total F.A 1,090,000 1,150,000 1,210,000 Total Assets 1,090,000 1,150,000 1,210,000
  • 14. Laibilities and Shareholder Equity Short-term Liabilities Accounts payable N/A N/A N/A Long-term Liablities Other Liabilities N/A N/A N/A Long Term borrowing N/A N/A N/A Total Liabilities NO LIABILITIES Equity Paid-up Capital 1,090,000 1,150,000 1,210,000 Total Equity/Liabilities 1,090,000 1,150,000 1,210,000
  • 15. Project cash Flow Statement Operating Activities Year 1 Year 2 Year 3 Net Profit -189,500 119,500 221,000 Depriciation 2000 2000 2000 Pre-paid Payments 0 0 0 Advance Insurance Preminum -2000 -2000 -2000 cash provided by Operations -189,500 119,500 221,000 Financing Activities Cash used by Financing activities 0 0 0 Investing activities Capital expenditures 1,090,000 0 0 Cash Provided by investing activitiies 1,090,000 0 0 Total cash Flow 900,500 119,500 221,000 Cash Balance 1090000 1990500 2,110,000 Net Cash 1990500 2,110,000 2,321,000