1. 24/09/2012
Its all about the People
Amanda Menahem
HR Director
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People – the ultimate marketing tool
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2. 24/09/2012
Agenda
• The Challenge
• The Vision, The Strategy & Initiatives
• The Results
• Key take- aways
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The challenge
Cripplingly low
engagement
A broken
High staff attrition
business
Spiralling losses
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3. 24/09/2012
The ambitious vision
To become a top
ten personal
lines broker by
2014
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Achieving business turnaround
A high performing workforce going the extra mile for the customer
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4. 24/09/2012
The Strategy…
– Our research led us to three key drivers of
engagement:
• Create a positive emotional connection to the
company (brand/EVP)
• Involvement
• Role of the line manager
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A Positive Emotional Connection
– The WOW event
– Hastings Got Talent
– STAR scheme & other HWF projects
– Our staff literally shaping our
company
– CEO endorsement Best Place to
Work part of company vision
– MI to demonstrate impact
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5. 24/09/2012
The Role of the Line Manager
– Managing the Hastings
Way programmes targeting
different levels of
management
– Analysis and MI to
demonstrate impact of
manager behaviour
– Linked to business
scorecards & management
bonus
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The Results
76-point increase in Staff turnover
engagement scores dropped 10% to
since 2010 equal sector average
Absence down 5.97
days per employee
Customer numbers EBITDA increased
(compared to 9.4
up 37% by 59% to £35m
days industry
average)
Vision achieved 2 years ahead of target.
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6. 24/09/2012
Key Take Aways - The keys to success
– Apply marketing principles to managing your
workforce:
• Brand, EVP, Data/insight, market intelligence etc
– Trust your people – they will surprise you
– The role of top team
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Thank you
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