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Easy guide to social media & location marketing


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Easy guide to getting started with location based marketing ... how to claim your business on Foursquare and Google Maps Places

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Easy guide to social media & location marketing

  1. 1. Easy Guide to Social Media & Location Marketing<br />A short guide to mobile marketing.<br />This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. <br />
  2. 2. Remember this?<br />2<br />
  3. 3. Smart phone 2010<br />Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts <br />3<br />
  4. 4. Smart phone 2013?<br /> No … this is a wrist phone watch from 2010<br />4<br />
  5. 5. 4.6<br />Billion … estimated number of mobile phone subscribers at the end of 2009.<br />5<br />
  6. 6. 93<br />the percentage of 18 – 29 year old with a mobile<br />6<br />
  7. 7. 60<br />The percentage of mobiles to be sold in 2013 that will be SMARTPHONES<br />7<br />
  8. 8. 500<br />Million of users on Facebook at the start of 2010<br />8<br />
  9. 9. and it just went mobile.<br />9<br />
  10. 10. Claim your business on Foursquare<br />10<br />Click here to claim<br />Be creative and offer something to your followers and reward Mayors<br />Be fun. Do you want a badge for repeat visitors?<br />
  11. 11. Claim your entry on Google Maps<br />11<br />GO TO PLACES.GOOGLE.COM<br />Make sure the details are correct. This is important for mobile advertising and programmes like Google Adwords<br />
  12. 12. Start a free e-mail newsletter<br />12<br />Create a newsletter using free tools like Mailchimp that can manage your customers.<br />Be creative and setup automatic welcome messages and offers. <br />As well Mailchimp can be linked to Google Analytics<br />
  13. 13. Create a Facebook Fan Page<br />13<br />Find your customers online – don’t wait for them to visit your website<br />Not everyone is on Facebook, but every business can connect to customers there.<br />Even if your b2b, b2c, b2b2c or d2c you can find a place on Facebook.<br />
  14. 14. Promote this on your website<br />14<br />On your website:<br />Many websites make it easy to have links to <br /><ul><li>Signup for E-Mail
  15. 15. RSS (like a news feed)
  16. 16. Facebook Badge</li></ul>As well promote all this from your Twitter account<br />
  17. 17. Promote your communities in-store<br />15<br />Don’t be waiting for your customers to be your new friends online.<br />
  18. 18. How much time does this take?<br />16<br />Don’t worry!<br />You determine the time you want to spend @twitter or LOLling around with your customers on facebook.<br />YOU CAN SPEND AS LITTLE AS 30 MINUTES EACH DAY<br />Find out more:<br /><br />
  19. 19. TRENDS IN MARKETING<br />17<br />Ol’ Skool<br />Nu Skool<br />Print Ads<br />Magazines<br />Expos & Trade Shows<br />Tele-sales<br />Direct Mail<br />Radio<br />TV<br />Social Media<br />E-mail<br />CRM<br />Online Video<br />Banner Ads<br />Search<br />Web<br />Viral<br />Blog<br />Mobile<br />
  20. 20. 8 Steps to Nirvana with Location Based Marketing for Mobile<br />18<br />Add your business on Foursquare, Gowalla<br />Add a prize or incentives for people to visit your shop<br />Create a fan page for your business on Facebook & Twitter<br />Confirm your business on Google Local Maps<br />Create a free email newsletter linked to your website<br />Cross promote Twitter, Foursquare, Gowalla & Facebook on your website<br />Put up a sign-in your shop to promote your services<br />Talk to me<br />Find out more:<br /><br />
  21. 21. British Interactive Media Association - Member<br />WHAT NEXT … GET IN TOUCH<br />Damien Saunders<br /><br />M: +447919110638<br />E:<br />T: damiensaunders<br />This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.<br />